What Are The Best PPC Glasgow Tools For Your Business?
As a small business in Glasgow, you likely don’t have the kind of advertising budget that more giant corporations do. And with so many different PPC or “Pay-Per-Click” marketing options out there, it can be tough to know where to start.
Fortunately, plenty of affordable PPC tools are explicitly designed for small businesses. These tools will help you save money while investing in effective digital ad campaigns that target your ideal customer base.
There are many PPC Glasgow tools that make setting up and managing your ad campaign easy. Which ones are right for your business? Read on to learn more about today’s best pay-per-click tools and software.
What Are PPC Ads
PPC ads refer to Pay-Per-Click advertising, a digital model for advertising in which the advertiser pays each time a user clicks on their ads. To appear to search engine users, competitive brands battle for ad space on search engines through a process referred to as Ad Auctions. Brands bid on auctions in an entirely automated bidding process so that only the most relevant and valid advertisement makes it through to the SERP or Search Engine Result page.
PPC advertising networks are an excellent way for small businesses to increase visibility and drive their website traffic when potential customers search for relevant keyword phrases. Depending on your selected network, these paid advertisements appear above or below the search results.
Google Ads is the most recognisable Pay-Per-Click advertising platform. However, many other PPC platforms exist, including options that may be a better fit for your business niche. These can include Facebook, Instagram, Microsoft, Pinterest, Youtube, Snapchat, Tiktok, or LinkedIn platforms.
Check out some of our articles on various PPC models and PPC ads we covered in detail on our Smarter Digital Marketing blog page.
Why Are PPC Glasgow Ads Important?
Ads that follow the model of PPC in Glasgow can be very cost-effective when wanting to gain some additional traffic for a website. PPC is predominantly a tool used by online businesses to contribute toward their business goals. Through utilising search engine marketing, you can give your brand additional exposure to a target market online by investing in the source of much of the internet’s traffic.
PPC is also measurable and trackable. For example, if you are using Google, you can use Google ads in addition to Google Analytics to see where quality improvements can be made and create the most relevant ad for your target audience while ditching what doesn’t work.
To get your PPC ads running right, it takes some practice, and patience before you can begin growing your brand. To make the process more expedient, we have listed some tools to help you in your keyword research, PPC management, analysis and content creation.
1. Keyword Research PPC Tools
For any PPC campaign, keyword research should come as the primary focus. When beginning a paid search campaign, it is critical to resolve which terms to bid for and which will be excluded. Effective keyword research is additionally significant to minimise wasted ad spend.
Targeting the most relevant keywords is the best chance to attract your target market. Therefore, think about creating a comprehensive keyword list made up of multiple sources.
- Google Keyword Planner: No PPC tools list is complete without a few tools from Google. Google’s keyword planner is a practical resource for conducting keyword research. When conducting keyword research, Google’s multiple search term filters such as location, search volume and CPC should make life easier.
- Ahrefs: Ahrefs is a great tool to use for any digital marketing campaign, whether the campaign is focused on SEO or PPC. As a PPC tool, it is one of the most effective ways to research keywords. We want to highlight Ahref’s keyword generator. This is a free tool allowing you to receive over 100 keyword recommendations when you search for a term. It also shows keyword ranking difficulty and if there are any question queries to do with your term.
2. Competitor Research PPC Tools
When diving into the world of paid marketing you need to take an approach to research your competitors. Competitor research will provide valuable data on what keywords you should use, what ad copy, successes to follow and PPC mistakes to avoid.
Your market competitors have probably used paid advertisements long enough to see what works to attract leads, traffic, and customers. Researching the competition will help you learn from their mistakes, saving your company the time and effort needed to produce results.
With enough competitor research, you can understand the PPC market on search engines and begin a more accurate PPC campaign saving you time and money in the future. But which are the best tools to analyse the competition in the market? We have listed our top picks below:
- Google Search: One of the most straightforward methods to research your competitors is by searching relevant keywords on Google. By searching up the keywords you want to target, you can understand several factors such as: Whether the keywords have commercial intent, whether the keywords are converting to sales, the wording of the ad, the ad layout, the ad landing page, and the related keywords you can use for your ads.
- SEMRush PPC Ad Toolkit: Whether your campaign focuses on Google ads or Bing ads this is a great tool for performing competitor research, keyword research or campaign planning. Small businesses can use the software to look up their site and analyse from a list of organic competitors as well as those using PPC. This tool also provides a breakdown of the keywords competitors have used for paid ads in the past assisting brands to create bidding strategies that work.
3. Analysis and Management PPC Tools
Upon starting a new digital marketing campaign you will need to look at several factors in detail in order for your PPC ads to be successful. We have listed some tools that can help you perform audits and examine trouble areas of your campaign such as keywords, landing page performance, and CTR (Click Through Rate)
These tools are effective at automating the auditing process to recognise issues quickly. They do not replace manual auditing but are effective at spotlighting key issues in detail for a digital marketing campaign.
- Google Ads Performance Grader: This free, simple, grader from Wordstream can be used for analysing your Google Ads performance by inspecting 8 key metrics such as; your account activity, impression share, CTR, landing page optimisation, quality score, long-tail-keyword optimisation, ad text, and negative keywords.
- WordStream’s PPC advisor: Another Wordstream tool, this time for PPC management. Starting at around $264/month, this tool lets small businesses take their PPC to the next level without having to invest in a group of experts or consultants. By using this tool you can analyse your PPC campaigns and receive feedback on how to better your campaigns. You can also look at and change your positive and negative keywords or ad budgets. Additionally, the tool can integrate report creation and helps create optimised landing pages.
- Microsoft Ad Editor: Brands through online search engines should not limit themselves to one platform like Google. Ignoring PPC platforms such as Bing could be ignoring over 160 million unique searchers. This tool allows all your ads to be created in one place and edited in bulk. With additional functions such as offline editing and ad reviews, it draws similarities to Google ads editor.
4. PPC Ad Creation Tools
When it comes to creating ads it is critically important to draw the attention of consumers in 2022. To get clicks in the modern marketing landscape every brand must put effort towards eye-catching visuals, and captivating ad copy which draws your target audience in a special way. We have listed some of our favourite tools to help you create various types of PPC ads, from text ads on Bing, to reel ads on Instagram, or banner ads for Google Display Network. These tools are simple to use for any small business or graphic design novice and can ease the load of your design team. Feel free to use these tools whenever a quick ad post or top 5 social media post needs to be made.
- Canva: This popular design tool has an exhaustive list of resources you can use to create custom ads from banners to images, gifs, and videos. You can also post directly to your social platforms, download, and print from the Canva app. The premium option also allows additional resources to create engaging content and opportunities to take your marketing campaign to the next level.
- Lumen5: In 2022 video content has never been more popular. This is especially true with video ads. Currently, with the younger generation, video ads are performing better in terms of increasing traffic, comments and clicks compared to image ads. Lumen5 provides users with the resources to make simple text and image-based marketing videos including animated text and a selection of sounds and soundtracks.
- Animoto: This tool is also known for its accessibility. Animoto does not require a former background in creating or personalising videos to post great content. It provides simple templates and filters to offer the utmost personalisation while remaining simple to use and intuitive. It has a limited free option and a range of subscriptions.
Conclusion
We have listed some of our favourite PPC tools for small businesses in this article. From helping brands with their keyword and competitor research to analysing and managing their PPC campaigns. We also checked out a few creative tools for making eye-catching PPC ads.
Remember to not neglect other platforms when conducting a PPC campaign, nearly half of all Google searches are conducted on mobile devices. This means that it’s more important than ever for businesses to have a presence on mobile search engines.