MS Mugs Case Study

“Smarter Digital Marketing have increased our online revenue by 100% in only 3 months”

Polly, Managing Director

MS Mugs

What We Did & How We Did It

By analysing the marketplace using Google Keyword Planner Tool, our team planned out a strategy which included adding relevant keywords to pages, analysing competition and ranking the website with links.

The goal of this digital marketing campaign is to increase online visibility and generate increased online sales.

Mobile and desktop optimisation

Increase website enquiries on mobile

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Drive more relevant website traffic


Increase in traffic

Increase in conversions

Top of Page 1 results

Website Redesign

Client’s Needs

Search Engine Optimisation (SEO) Consultancy

Optimised URLs, some technical fixes and relevant keyword research added to pages meant the website brought in much more revenue than the year before.

We analysed what pages were working and what wasn't and streamlined the sitemap.

We also put in place 301 redirects as there were a lot of 404 pages in Google's index.

Google Ads Management

Keyword research was pulled from competitors and Google.

We then targeted our Ads and landing pages to each keyword.

We also added negative keywords to the campaign to cut ad spend.

Design Examples

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