MS Mugs Case Study
msmugs.com
“Smarter Digital Marketing have increased our online revenue by 100% in only 3 months”
Polly, Managing Director
What We Did & How We Did It
By analysing the marketplace using Google Keyword Planner Tool, our team planned out a strategy which included adding relevant keywords to pages, analysing competition and ranking the website with links.
The goal of this digital marketing campaign is to increase online visibility and generate increased online sales.
Mobile and desktop optimisation
Increase website enquiries on mobile
Drive more relevant website traffic
Results
Increase in traffic
Increase in conversions
Top of Page 1 results
Website Redesign
Client’s Needs
Search Engine Optimisation (SEO) Consultancy
Optimised URLs, some technical fixes and relevant keyword research added to pages meant the website brought in much more revenue than the year before.
We analysed what pages were working and what wasn't and streamlined the sitemap.
We also put in place 301 redirects as there were a lot of 404 pages in Google's index.
Google Ads Management
Keyword research was pulled from competitors and Google.
We then targeted our Ads and landing pages to each keyword.
We also added negative keywords to the campaign to cut ad spend.
Design Examples
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