MS Mugs Case Study

“Smarter Digital Marketing have increased our online revenue by 100% in only 3 months”

Polly, Managing Director

What We Did & How We Did It


By analysing the marketplace using Google Keyword Planner Tool, we planned out a strategy which included relevant general keywords and long-tail keywords.

The goal of this digital marketing campaign is to increase online visibility and generate increased online sales.

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Mobile and desktop optimisation

Increase website enquiries on mobile

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Drive more relevant website traffic

Results


Increase in traffic

Increase in conversions

Top of Page 1 results

Website Redesign

Client’s Needs


Search Engine Optimisation (SEO) Consultancy & Implementation

Optimised URLs, some technical fixes and relevant keyword research added to pages meant the website brought in much more revenue than the year before.

We analysed what pages were working and what wasn't and streamlined the sitemap.

We also put in place 301 redirects as there were a lot of 404s in Google's index.

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Google Ads Management

Keyword research was pulled from competitors and Google.

We then targeted our Ads and landing pages to each keyword.

We also added negative keywords to the campaign to cut ad spend.

Design Examples


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