TruWealth Case Study

“We worked with Smarter Digital to build a new website for one of our brands and manage and develop our SEO/PPC strategy. The service was great, website looks really good, and we saw a large increase in leads through the SEO work that was done. Would recommend!”


Client’s Needs

Website Design

The client wanted a refresh of an existing website that fell under their main brand.

We implemented a simple and fresh website that was both informative and effective for their online positioning.

The client had specific needs when it came to design and branding, which our team of web design experts were able to honour perfectly.


The main website needed a fair bit of SEO work done, from keyword research and a tailored on-page strategy to link building and online lead generation.

The financial sector will always have a lot of competition, which is why we choose to focus on a local strategy initially which then broadened into a national campaign.

Within 6 months, we managed to get the client from not appearing in the search results, to holding page one and two positions for local and national searches in the financial market.


Tru Wealth were looking for us to take the lead when it came to strategy, which is why we recommended allocating some of the budget for Google Ads.

With a fairly modest spend, we managed to half their previous agency's cost per lead.

Tru Wealth’s staff did an excellent job at converting the high-quality leads that Smarter was able to generate, a great partnership that is testament to both business’s drive and dedication.

What We Did

Mobile & Desktop Web Design

Icon for Search Engine Optimisation

Marketing Strategy

Google Ads

On Page Optimisation

Link building


Page 1 Position 1 Keywords

Increased Website Traffic

Increased Website Leads

What We Achieved

Referring Domains

The client had not really accumulated any new referring domains in a while, so after our initial on page SEO work was completed, we rolled out a steady link building campaign.

Only high-quality and relevant domains were selected to ensure we could compete in a very busy online landscape.

Keyword Rank Positions

We targeted local keywords initially, before moving to a more general financial marketplace campaign.

The local keywords shot up the ranks very quickly, and as we went on we were able to secure broader keywords that had a lot more national search volume.


In the financial services sector, marketing activities have to be backed up with leads, which we were able to provide very quickly through a specialised PPC campaign, reducing the client’s cost per lead by an average of 50%.

We worked directly with the client to find a strategy that meant we were able to weed out low-quality leads and provide leads that Tru Wealth staff could convert at a high rate.

Design Examples

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