Anytime Fitness Case Study
anytimefitness.co.uk
“New membership sign-ups is exactly what we need”
Neil, Franchisee, Anytime Fitness, St Enoch
What We Did & How We Did It
Struggling for new membership sign-ups, we launched a strong SEO and PPC campaign.
This was followed up with a targeted email marketing campaign to generate more memberships.
Mobile and desktop optimisation
Increase website enquiries on mobile
Drive more relevant website traffic
Results
Top of Page 1 results
Increase in traffic
Increase in conversions
Brochure design
Client’s Needs
SEO & PPC
Optimising the relevant web page for Glasgow helped us capture relevant traffic from competing gyms.
We also used Google Maps Optimisation to stay as local to customers as possible.
After setting up our Google Ads campaigns we were able to deliver new membership sign-ups through relevant local search terms.
Email Marketing
Using a highly targeted email list, with strong call to actions, we were able to sign up a bulk list of gym memberships over a few weeks.
We used Send In Blue for all of our email marketing campaigns and to segment our list, and target potential customers in a timely manner.
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