Anytime Fitness Case Study

“New membership sign-ups is exactly what we need”

Neil, Franchisee, Anytime Fitness, St Enoch

Anytime Fitness

What We Did & How We Did It

Struggling for new membership sign-ups, we launched a strong SEO and PPC campaign.

This was followed up with a targeted email marketing campaign to generate more memberships.

Mobile and desktop optimisation

Increase website enquiries on mobile

Icon for Search Engine Optimisation

Drive more relevant website traffic


Top of Page 1 results

Increase in traffic

Increase in conversions

Brochure design

Client’s Needs


Optimising the relevant web page for Glasgow helped us capture relevant traffic from competing gyms.

We also used Google Maps Optimisation to stay as local to customers as possible.

After setting up our Google Ads campaigns we were able to deliver new membership sign-ups through relevant local search terms.

Email Marketing

Using a highly targeted email list, with strong call to actions, we were able to sign up a bulk list of gym memberships over a few weeks.

We used Send In Blue for all of our email marketing campaigns and to segment our list, and target potential customers in a timely manner.

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