Retail SEO Company
The Smarter Digital Marketing team helps retail businesses maximise their online potential with technically sound and creative retail SEO strategies. Our retail digital marketing services are focused on lifting your brand to dominate the organic search results for the most relevant and profitable terms.
Our Retail Customers

Hassle Free Storage
Hassle Free Storage wanted to be involved in every step of the website redesign and SEO process, which meant we could deliver exactly what the client wanted.

Blancolo Tattoo Studios
With an old fashioned and unattractive website, Blancolo came to us wanting a redesigned website that was modern and as user friendly as possible.

Repairs By Post
Repairs By Post were in need of more watches being delivered via the post to their office for repair. The main goal was to improve the website traffic & volume of leads.

MS Mugs
By analysing the marketplace using Google Keyword Planner Tool, our team planned out a strategy that included adding relevant keywords to pages, analysing competition and ranking the website with links.

Nu-Rest Re-Upholstery
The previous digital marketing provider failed to communicate with them clearly during the design stage, and never delivered any quality leads. It was our job to fix the website re-design and generate 150 leads per month.

E&A Fashion
Fashion is a very fast-moving business environment – which is why EA Fashion chose us to re-structure their website and generate more sales.

The Rare Malt Whisky Company
Our team were tasked with improving both the web traffic and digital representation of the company. We built a new website for the business from the ground up, specifically with SEO requirements in mind.
Our Retail SEO Approach
At Smarter Digital Marketing we understand that retail businesses have to think differently and be different in today’s retail world. Since most shoppers use search engines for discovery and comparison shopping, it is vital to make your business visible to your target audience while setting yourself apart from the competition. Our customised retail SEO approaches are intended to operate in conjunction to help you achieve online visibility and qualified leads at the lowest possible cost.
The following are some of the features of our retail SEO approach:


Built for conversions

Conversion Rate Optimisation

Content Management enabled

Design with SEO in mind

Engaging & Responsive Designs

Google Analytics enabled

Lightweight and optimised for quick loading times

Mobile Optimised

Security Protection

Social Media integration

Technical Support
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How effective is SEO for Retail
Whether customers are shopping in your physical store or on your website, SEO is an area of opportunity retailers cannot afford to miss. It is essentially about helping your website appear above your competitors when a potential customer searches for your products.
Here are some of the benefits of SEO for Retail:

More Qualified Leads
The main benefit of using professional SEO services for retail, apart from an increased number of website visitors, is attracting the correct audience who are more likely to become paying customers. However, the SEO tactics that might work well for the healthcare industry might not show promising results for the retail sector. Only with a customised retail-focused SEO plan that incorporates relevant content and keywords you can obtain qualified leads through your website and grow your business.

Increased Credibility
In determining their rankings, search engines use many factors to provide searchers with the best results for their queries. As a result, search engine users have come to associate high rankings with better quality. As your site ranks higher, your credibility among prospective customers increases, and so does your brand recognition. Brand recognition can be a powerful byproduct of a well-planned retail SEO strategy.

Lower Customer Acquisition Cost
With the use of SEO services, retail businesses can make strides to reduce Customer Acquisition Costs by driving sales organically and, as a result, reducing the need for high investments into paid advertising. When your site is the top listing in a web search, your business automatically gets in front of a new potential shopper without having to pay every time it appears there.
SEO for retail websites involves creating useful content for search engine users and exceptional experiences throughout your website. It helps create a deeper connection with users organically, rather than simply pushing them to click. What it essentially means is that SEO actually enables you to bring in more business for less money.
Does SEO increase Retail sales?
Today’s shoppers have more control over the buying process than ever before thanks to search engines. Regardless of whether the transaction is carried out in the store or online, the majority of shoppers use search engines for product discovery and comparison. They have the power to find exactly what they want, and employing online store SEO is the best way to ensure your business gets on their radar when they search for products like yours.
Few realise the magnitude and power of Search Engine Optimization in driving sales because the results aren’t fast and the benefits don’t just show up overnight. SEO can be a slow but sustainable path to long-term growth that will help you boost sales.
For additional information, please send us an email.
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Retail FAQs
In 2022, those who fail to optimise for search cannot compete with those that do, as visibility is vital to traffic and sales. While shoppers conduct more in-depth research than ever when it comes to various purchases, lack of visibility translates to poor brand recognition, and retailers cannot compete with those that consumers are aware of and trust.
When users search on Google, they are actively looking for a retailer’s offerings. Search intent and keyword relevance matter, and when done right, retail SEO can attract potential consumers at beneficial stages in the purchasing cycle. This is why SEO is so important for retail websites: it pushes your website to the top of the Google search so that consumers can organically discover your offerings.
Earning a top-ranking position on Google’s SERP is highly competitive since users are more likely to click on results at the top of the page. Climbing that sweet spot on Google relying on just one aspect of SEO is not a feasible plan. It requires doing a lot of things well and for an extended period.
For example, the on-page optimisation will not make your business more visible online if you do not have a backlink strategy and vice versa. Even if you have well written and optimised content, what’s the point if users are not able to find it. Since SEO tactics are meant to be used in conjunction, focusing on one SEO aspect will not be enough to lift your website to the top of the Google search results.
Presumably, the most recognisable disadvantage in utilising SEO for retail is the time invested in obtaining the desired results. Search engine optimisation is a time-consuming process that only some retailers are prepared to invest in, despite producing the highest return in the long run.
It does not matter if a company is a new or a well-established business; search engine optimisation is needed to maximise profitability. If SEO strategies are not employed, retailers leave considerable amounts of money on the table.
The following are the top strategies for any SEO working in the retail industry.
- Link building is a vital SEO strategy for retail because it helps search engines discover new websites and determine how well a page should rank in their search results.
- Technical SEO is also critical for retail SEO as it refers to improving the technical aspects of a website in order to increase the ranking of its pages in the SERPs.
- On-page SEO is the practice that involves the optimisation of web pages for specific keywords with the goal to gain visibility and website traffic.
What Our Clients Are Saying
Hassle Free Storage
“Brian and Laimonas have improved our keyword rank positions within a short period of time”
Hassle Free Storage
Repairs By Post
“We are now receiving more watch repairs than ever after engaging Smarter Digital Marketing”
Jonathan Goldstone, Managing Director
Blancolo Tattoo Studios
“Our new site looks fantastic. I’m looking forward to seeing the SEO results the team will be able to provide going forward.”
Alaina, Studio Manager, Blancolo Tattoo
MS Mugs
“Smarter Digital Marketing have increased our online revenue by 100% in only 3 months”
Polly, Managing Director
Nu-Rest Re-Upholstery
“We have recently started using Smarter Digital. We are very pleased with the ease of changover from our previous Digital company ,also delighted with results on SEO ,Brian understands exactly what we are looking .Thank you to all the staff and to continued success for both our companies.”
Brian, Director at Nu-Rest Upholstery
E&A Fashion
“The sales are starting to happen now”
Ewa, Director at EA Fashion