SEO & Google Ads Advertising
Experts in Healthcare Google Ads
Attract new patients to your site
What we can do for you
PPC (or pay per click) adverts are the eye catching snippets of information that appear at the top of every search platform’s results page. When utilised correctly, healthcare PPC can be one of the most profitable marketing channels.
Our granular strategy ensures that your PPC adverts are both measurable and adjustable so they can perform to their maximum potential, on both Google Ads and Microsoft Ads.
As an experienced healthcare PPC agency, we carry out thorough research of each search term and the corresponding market trends. This helps us design focused PPC campaigns to help you reach your business goals by pointing all relevant parties in the direction of your website.
Having worked with national hospitals, private clinics and health tech start-ups, we have amassed a wealth of varied knowledge across the healthcare sector. This industry insight enables us to customise every medical PPC campaign according to the unique requirements of each client.
Why Use A Healthcare Specialist Agency
Unique Industry Insight
With over 8 years of experience in the healthcare industry, we can provide you with expert insight into how best to manage your PPC account. Through our comprehensive industry knowledge, we know how best to create and fine-tune campaigns that will help your company grow.
Campaign Experience
Our team of medical PPC experts excel in running campaigns that are structured to increase visibility and improve conversion rates. Whatever your business objectives may be, we are experienced in personalising campaigns that help you reach targets while effectively managing budget.
Medical Knowledge
Our depth of knowledge within the medical sector gives us the ability to hone in on the top performing keywords for each campaign. With extensive knowledge of industry trends, we can optimise advert terminology to ensure that both search and display adverts strike the right tone.
Understanding Patients
A key component of our campaign creation process is understanding how patients act when seeking a healthcare provider. Having knowledge of the patient journey, from initial search, to booking a consultation, allows us to mould each PPC campaign around what it is that customers are actually searching for.
Randox
We helped Randox reach the top of the search engine by creating a smart SEO healthcare strategy and link-building techniques.
With such high competition due to massive COVID test centres, we knew we had to improve the marketing strategies to bring more organic traffic to their medical website.
Formedix
For Formedix we did extensive keyword research and provided real-time healthcare digital marketing consultancy to make their website more search engine optimized.
Our medical marketing strategies helped them increase their inbound leads and rank their website on top of the search engine results. Now Formedix has the edge over its competitors due to the 20 high-ranking keywords.
Dr Darren Mckeown
By restructuring Dr Darren Mckeown’s medical website, we were able to double the sales just within a year. Now, this website ranks on top of the first page on search engines.
The client’s main requirement was a mobile responsive website and professional google ads management. By creating leads for Dr Darren’s main treatments, we were able to market the brand more efficiently.
Planning for Care
For Planning for Care, we helped derive more organic traffic and design a mobile responsive website. As a result, the website sits on top of the search engine results.
The business has also managed to double its income through its website. Furthermore, with strategic inbound link building, we helped increase the credibility of the medical website.
Anytime Fitness
We launched an effective SEO and PPC campaign for Anytime Fitness to get more new membership sign-ups. Since Anytime Fitness wanted the maximum number of new membership sign-ups, we generated a targeted email marketing campaign to increase the number of sign-ups.
Not only that, we designed an attractive brochure to further promote their services.
The Berkeley Clinic
The Berkeley Clinic wanted a high-performing medical website to generate more leads. We created a targeted marketing strategy using high-ranking keywords to generate more traffic to the website, which later converted into potential patients for the clinic.
We looked into the websites of their competitors to know exactly what features would bring their pages to the top of search engines.
How Effective is SEO for Healthcare & Medical Businesses
Wondering how SEO can help your Healthcare & Medical Business? Here is how:
Increase Visibility
Most people don't go past the second page of Google. Therefore it is important to rank your page on the first page of Google to make your brand visible. If your website is not ranking high, you will miss the traffic and a lot of potential customers as a result.
Make an Impact
With increased website traffic, you will have more conversions resulting in more sales for your business. Our digital marketing plan includes SEO strategies, market analysis, and improvement to boost your business. Our strategies are designed to specifically cater to medical and healthcare businesses to get the best results.
Reach the Top
We incorporate high-ranking keywords into our client's website to rank their page in the top results of the search engine. This will help people find your business with simple searching terms. Since your business will have organic reach, it will make it appear more authentic in the search engine's algorithm.
Build Trust
As mentioned before, more organic traffic will make your brand appear more authentic and credible. Since your brand will be recognized as trusted by the visitors, Google's AI will also trust your website as a credible source of information and services, which is an absolute must for companies in healthcare.
Data And Results Driven
“We’ve been working with Brian for over a year now and he has transformed our online business. He’s got our website up at 10,000 sessions per month which is about double where we were last year. I couldn’t recommend him highly enough.”
– Dr Darren McKeown
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Your Healthcare PPC Campaign
Given the complexities of running a healthcare PPC account, there is a good chance that some elements could be improved. By allowing us to perform a PPC audit on your account, we can outline what is working well and what isn’t, to ensure that your account is healthy.
We leave no stone unturned. Our PPC audits are thorough and analytical, resulting in advice on how best to optimise your advert performance. An effectively executed audit of your PPC account is the first step towards generating new leads for your healthcare business.
The purpose of PPC advertising is to put your healthcare brand in front of parties who are most interested in what it is that you offer. By specifying which adverts land with particular target segments, we can make sure that your content lands with those that you want to target and avoids those that you don’t.
Whether through geographical location, gender or age, each healthcare PPC campaign that we create has the target market firmly in mind. By increasing the relevance of each advert group, you will cut out weaker clicks and ultimately see an improvement in interaction rates with your website.
There is no use in optimising the positioning of an advert if it ultimately won’t entice your target audience to interact. Our team of creative writers specialise in formulating ad copy that draws attention for all the right reasons.
Crisp, accurate, to the point. We strive to create ad copy that not only grabs attention but stays true to each client’s brand ethos. In doing so, prospective customers are given a more accurate depiction of the website behind the ad and therefore increase the likelihood of encouraging meaningful interactions.
When it comes to PPC, launching the campaign is just the start of the process. We always endeavour to improve campaigns as they progress, assessing performance and identifying new avenues through which we can optimise results.
Using techniques such as A/B testing, we constantly track and micromanage each and every campaign to sharpen focus on the target in mind. By tweaking functionality as the healthcare PPC campaign progresses, results become increasingly positive over time, ultimately leading to an improvement in ROI.
Lead Generation For Healthcare & Medical Sectors
SEO is important for the growth of medical and healthcare businesses. Whether you are selling your services online or have a clinic that you want to promote, it is important to increase your visibility on the internet.
Once you start having consistent traffic to your medical website, you will see your sales doubling in no time. Local SEO also plays a major role in Healthcare & Medical Businesses. This allows people in the same vicinity as the hospital, clinic, or nursing centre to find your services.
Get a Project Plan and Scope Now
Our Healthcare & Medical SEO Services
Once you get in touch with us, rest assured that your sales will increase at an exponential rate. We help your medical business grow using these facilities:
Extensive keyword research
Creative design with SEO in mind
Strategies curated for high conversion rate
Lightweight and quick loading website
Desktop and mobile-friendly interface
Content management
Pay Per Click (PPC) campaigns
Social media management
Social media integration
Security protection
24/7 technical support
Healthcare & Medical SEO FAQs
Yes, SEO is important for basically every business that is willing to advertise online. Whether you have a proper hospital or aesthetic services clinic, it helps reach a large number of potential customers.
Healthcare & Medical SEO is getting more important than ever now that people search for most of the solutions online. Your medical business needs to rank on top of the search engine to attract maximum traffic.
Usually, it takes three to six months for your medical website to rank at the top of the search engine. However, with the help of a professional digital marketing consultant, you can accelerate the results and reach the top within 30 days.
