The Rare Malt Whisky Company E-Commerce Case Study
theraremaltwhiskycompany.co.uk
“I have to say I’m blown away by the number of orders that have come in over the past week or so!”
Lesley Henderson, Director at The Rare Malt Whisky Company
What We Did & How We Did It
When The Rare Malt Whisky Company approached us, they were in need of a digital makeover, both aesthetically and in terms of lead generation.
While offline sales were good, their online sales were lacking.
Our team were tasked with improving both the web traffic and digital representation of the company.
We built a new website for the business from the ground up, specifically with SEO requirements in mind.
This was a fully integrated ecommerce platform, making the display and sale of the whisky far easier and, most importantly, it could be tracked using Google Analytics.
After the new mobile responsive website was developed, we focused on undertaking a targeted SEO campaign.
In depth keyword analysis, showed us which areas to target.
Mobile and desktop optimisation
Increase website enquiries on mobile
Drive more relevant website traffic
Results
Increase in traffic
Increase in conversions
Top of Page 1 results
Website Redesign
Client’s Needs
E-Commerce Website Development
We designed and implemented a new ecommerce platform with WordPress.
WordPress allowed us to maintain and update their website easily.
We looked at key aspects of the client's branding, such as the logo and colour scheme, and incorporated these into the new e-commerce web design.
This kept the new website in line with existing company marketing.
Product pages were designed to be simple, clean, and intuitive, which has proven to aid the conversion of the website.
SEO
SEO was integral to the design process for the new website.
The website structure was laid out in a manner specifically designed to improve SEO for the domain.
Internal linking was built to aid this internal structure and aid the flow of link juice.
Keyword research was undertaken to highlight keywords, both general and longtail, that would be beneficial to driving qualified traffic to the website.
Content was created around these keywords for the appropriate pages and products.
These same keywords were then used to construct a link building campaign.
Design Examples
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