Glasgow University Case Study

“We worked with Smarter Digital Marketing to enhance our website and to improve its online visibility”

University of Glasgow

What We Did & How We Did It

The University of Glasgow has a website dedicated to publishing expert commentary about the impact of Brexit on the devolved nations of the UK and on the Republic of Ireland, and required to improve the online visibility of the site. Smarter Digital Marketing came up with a SEO strategy that would boost the website’s ranks on Google and therefore increase online traffic.

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Mobile and desktop optimisation

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Drive more relevant website traffic


Increase in traffic

Increased Rank Positions

Client’s Needs

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Digital Marketing Planning

We planned out the digital marketing activity we would do, such as, optimising URLs, content updates, adding keywords to the page and link building.

Digital Marketing Consultancy

We consulted with Glasgow University the whole way, from initial set-up to keeping on track with project management.

Design Examples

The Guardian Logo
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