Home Rewire Case Study


“We have been working with Brian @ Smarter for over a year now and there has been a noticeable increase in our incoming leads. We have found smarter to be very attentive and although they have multiple clients, we always felt like our project was always a priority for them.

We have trusted them with the full re-design of our website and other marketing strategies. Brian’s communication is second to none and he is always available to bounce ideas off. When we set out for a new marketing company we wanted one that was committed to our brand and would treat it like their own, which is exactly how we feel.”

Jamie Currie, Home Rewire

Client’s Needs

Complete Marketing Strategy

Jamie at HomeRewire has been a long-standing client with Smarter, and over the years a strong working relationship has been formed, with Jamie taking an active role in the development of the marketing strategy.

Recently as part of a wider marketing drive, we worked together to create a fresh new website to go alongside a new TV advert for HomeRewire.

Refining the brand even further and creating a unique and personal experience for their customers was at the heart of this marketing boost, and it is already starting to pay off.

In addition to the brand refresh, we have continued to generate leads for the business through evolving SEO, PPC & social media campaigns.

Website Design

HomeRewire’s old website had served its purpose well, but with a slick new TV ad on the way, we wanted to create a website that would showcase the brand’s full refresh.

The website had to be informative, but also incorporate solid user experience and keep people moving through the site.

A lot of time was spent creating key visual assets such as icons, tabs and drop-down menus to make the site feel modern and easy to use.

The end result was a website that we are proud to have worked on, and one that is already generating more leads than the team can handle!

What We Did & How We Did It

Working closely with HomeRewire, we were able create a stunning new website and continue to drive even more traffic onto it, resulting in more leads for their business.

Marketing strategy

Mobile and desktop web design

Increase in organic and paid traffic


Top of page 1 results

Increased website traffic

Increased conversions

What We Achieved

Referring Domains

Over the course of about one year we managed to take HomeRewire from around 10 referring domains to well over 60.

We always focus on quality rather than quantity, so relevant and authoritative domains were selected and articles with real substance were published to build up the website’s backlink profile.

Website Enquiries

Thanks to our qualitative link building campaign, we managed to take our clients high volume keywords from deep within the SERP to the coveted number one spot.

The combination of the website redesign and the ongoing SEO efforts made ranking in a competitive marketplace a breeze.

Design Examples

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