Heat Pumps Scotland Case Study


“Smarter Digital Marketing upgraded our website design, SEO and our project estimator”

Jay Singh, Managing Director

Our Clients - HPS Scotland Website

What We Did & How We Did It

Heat Pumps Scotland engaged us for b2b and b2c lead generation campaigns.

We advised that they re-designed a new website to compete with local competitors.

It was also our recommendation to undertake some Search Engine Optimisation (SEO) work to increase the lead volumes.

Mobile and desktop optimisation

Increase website enquiries on mobile

Icon for Search Engine Optimisation

Drive more relevant website traffic


Increase in traffic

Increase in conversions

Top of Page 1 results

Client’s Needs

Search Engine Optimisation (SEO) Consultancy

Improving on-page SEO, website traffic & conversion rates and conversion rates was the main work needing done for this client.

Mobile Web Design

A new website design was exactly what was needed.

A new layout, structure and navigation improved the customer journey, and helped increase the lead volumes.

Design Examples

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