Gallus Lettings Case Study

galluslettings.com

“Have been working with Brian for a few years now on several projects including a newly designed website, web development and SEO.
They produced an excellent website which has seen conversions dramatically increase on the website and we are now ranking in great positions for the key SEO keywords. Investing in our online marketing has been key to the success of my business and will continue to use them in future.
We often found mixed results with PPC and social media ads, SEO however has always consistently produced good results with organic traffic and qualified leads. Would recommend the knowledgeable and helpful approach from Brian and his team.”

Gallus Lettings

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Client’s Needs

Website Design

Gallus Lettings wanted to streamline their website and improve their user experience.

Large websites can be tricky to slim down to the essentials, but with a careful plan and some user testing, we were able to create a website that was simple yet comprehensive.

We implemented a self-serve quotation tool with dynamic pricing options to allow users to flow effortlessly through the site, which in turn resulted in increased conversions and session times.

SEO Strategy

Alongside their website redesign, Gallus Lettings also needed a strong SEO campaign due to the competitive environment in which they operate.

We got to work finding high quality websites we could partner with to pass on domain authority to start edging the client up search engine rankings.

Since we had full control of the new website content and framework, we were able to build crucial SEO signals right into the website itself from the outset, one of the advantages of using a web design and SEO specialist.

What We Did & How We Did It

Gallus Lettings wanted to be involved in every step of the website redesign and SEO process, which meant we could deliver exactly what the client wanted.

Mobile and desktop web design

Increase in domain authority

Increase in organic traffic

Results

Increase in high volume keyword rankings

Increase in website traffic and enquiries

Increased conversion rate

Top of search engine results

What We Achieved

Referring Domains

With any brand-new website, it is crucial to build a strong foundation of referring domains pointing to the site.

We concentrated on building solid links over the space of 1 year to start getting good movement on major keywords in this area.

Ranking Authority

Ranking a fresh domain is a tricky process, however we were already seeing keywords on page 1 within 6 months of the website going live.

After a year of high-quality link building, Gallus Lettings had several first page placements and even a few first position placements.

Organic Traffic

We watched the incoming organic traffic grow every month since it was first set up.

Gallus saw traffic grow from just a few hundred per month in its early days to well over 500 monthly visits, which resulted in more enquiries and leads.