Formedix Case Study
formedix.com
“I’ve been working with Brian for around 4 years now and found that he consistently delivers on SEO. His in-depth SEO knowledge surpasses other agencies I’ve worked with. He knows what to do to get results. Since working with Brian we’ve see a huge increase in our organic traffic, and increased conversions too. Brian and the team designed and developed a very modern website, within the agreed timescale, and for a reasonable cost. I rely on Brian for ongoing SEO and development support and whole heartedly recommend him for these services.”
Formedix
Client’s Needs
Search Engine Optimisation (SEO)
The client came to us with no real ranking authority across all of their industry-specific keywords.
Because of the age of the domain, we were able to get it ranking within a short space of time using a targeted backlink strategy.
The client now sits on page one for 6 high-traffic terms with movement across all ranking keywords.
Digital Marketing Consultancy
Our consultancy approach was to recommend changes which would improve the online presence for Formedix.
During this stage, we used industry-standard tools and software to analyse the marketplace and the competition in the sector.
This allowed us to bring about improvements to the website and overall online strategy which has increased inbound leads.
What We Did & How We Did It
We worked with Formedix to identify local keywords with the highest volume and highest relevancy before implementing an SEO campaign designed to drive relevant organic traffic towards their website.
Mobile and desktop optimisation
Increase website enquiries on mobile
Drive more relevant website traffic
Results
Increase in traffic
Increase in conversions
Top of Page 1 results
Website Optimisation
What We Achieved
Referring Domains
When finding new domains to pass on authority to Formedix, we focused on selecting relevant sites that were in the same domain as the client.
Over time we steadily built up the backlink profile of Formedix, taking them from 60 to 260, which did wonders for their ranks.
Ranking Authority
Formedix now have almost 20 keywords in the first position of the search results, which is no easy feat.
Our carefully selected backlinks enabled Formedix to get the edge over their competition and nudge them off the top spots over time.
Organic Traffic
The traffic to Formedix is very specialised, due to the fact that they cater to health care and pharmaceutical companies.
We were able to triple their average incoming monthly traffic, which resulted in more enquiries and conversions.
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