Richardson & Starling Case Study
richardsonandstarling.co.uk
I think that we’re doing something right. Constantly published content, reviewed meta’s for old pages, recent page load speed improvements, added service explainer videos… I guess it all started to add up. I also noticed that two of our main competitors have lost a big chunk of their traffic. I read a few articles about some recent Google algo updates that affected site traffic, so perhaps this would be the cause. Either way, I’m just happy that we’re now getting a bigger piece of the pie, G. B.
Marketing Manager, Richardson & Starling
What We Did & How We Did It
Richardson & Starling approached our company, enquiring about digital marketing strategy, website design, SEO and Pay Per Click.
Mobile and desktop optimisation
Increase website enquiries on mobile
Drive more relevant website traffic
Results
Increase in traffic
Increase in conversions
Top of Page 1 results
Website Redesign
Client’s Needs
Mobile Friendly Website Design
The first step in the process was to identify and map the web pages out in a sitemap.
Once this step was done we created wire frames and re-designed the entire mobile website while analysing competitor websites.
Search Engine Optimisation (SEO)
Search Engine Optimisation was the main strategy as it delivered a lower CPL (cost per lead) and we found these leads to be much higher in terms of quality.
Our team focused on improving category pages and increasing leads via the client's main keywords - "dry rot" and "wet rot" to name a few.
Design Examples
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