Lead Generation

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Our Lead Gen Techniques

Lead Generation In 2020


A lot of lead generation companies are still hanging onto the idea that the techniques that worked 10 years ago still work to this day.

There was a time when email blasts and 200 calls a day would be enough to satisfy your lead generation pipeline, but those days are long gone for a number of reasons.

You can carry on making noise and trying to engage your customers with outdated ‘interruption marketing’ techniques, or you can move with the times and reach consumers ways that appeal to them.

Traditional Lead Gen Is Dead


If you’re struggling to resonate with potential customers, it is worth considering the following:

  • People are now more connected and informed than ever, so they are wiser to outdated marketing techniques
  • People are bombarded with ads and marketing content everyday from many different angles
  • Consumer have become adept at tuning out marketing ‘noise’

The truth of the matter is, the marketing techniques that may have worked 10 years ago are probably going to fall flat on your audience, and what’s more, you risk alienating them as a customer for good.


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Modern Lead Generation Glasgow Techniques


We have been practising lead generation in Glasgow for a while now, and we have been perfecting our modern lead generation techniques for almost a decade, and have learned a thing or two about reaching the 21st century consumer on their own terms.

We use a careful mix of the following elements to allow us to draw customers in, rather than simply grabbing them by the throat:

Reaching Customers Organically


Instead of pushing interruptions on your audience, you should be earning your customers’ attention.

By using the techniques outlined above, you can generate leads organically and acquire new customers in ways that are as frictionless as possible.

By reaching customers organically, you are reaching them in a manner that appeals to them and most importantly it does not interrupt their activities.

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The Internet Has Changed Everything


Before the internet became widespread, information was only accessible through a few channels, and most news and information came from mainstream media sources.

Fast forward to the year 2020, now people have access to an enormous amount of information right at their fingertips.

On top of this, they are being constantly fed marketing and ads from companies that want their attention.

As previously stated, this has led to the modern consumer becoming accustomed to tuning out marketing noise, meaning you already facing pushback before you even make a first impression.

Our Approach To Lead Generation


Our approach uses a careful mix of marketing elements that very much depend on the sector that you operate in.

If you are purely business to business, we tend to lean more towards LinkedIn Ads targeting, lead form optimisation, landing page creation and value creation in the form of media and articles.

If you are selling to customers, this is where we would start to employ a few broader techniques like SEO and UI on the website, video and media creation and social media campaigns.

While these are generally a good starting point, it should be noted that there is no ‘one-size-fits-all’ approach when it comes to lead generation in 2020, and failure to recognise this could alienate your customer base very quickly.

Trending Lead Generation Techniques


Lead generation as a practice is changing all the time, and it is important to recognise this so that you don’t fall behind.

Stay ahead of the curve with some of these key lead gen techniques that are having an impact on consumers in 2020.

Video Marketing

Video content has quickly become the favoured format of the 21st century, you only have to look at apps like Instagram and TikTok, which are both moving steadily towards a video dominated interface.

Instead of losing you audiences interest with walls of text on your website, why not greet them with a quick overview video of your company and its services.

You can employ video as a marketing medium in so many ways, for example a how-to video that helps existing customers use your products more effectively and also increases brand awareness in new customers.

Influencer Marketing

Influencer marketing is an incredibly powerful tool and for good reason.

Think of the audience members that follow influencers as ‘pre-heated,’ meaning that they are already receptive to products and services that the influencer showcases.

Finding an influencer in your specific area can be tricky, but if you can land a good one if could become a strong source of leads for your business.

Chatbots

Love them or hate them, chatbots are now firmly a part of the online narrative.

Even if you just use them a tool for initial engagement with potential and existing customers, they can save a lot of time and money and they can even be set up to capture new leads.

You can use them to entice customers with new offers and trials, keep people engaged with welcome back notices and direct users to the right place.

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