The 12 Must-Have AI Tools for Smarter Marketing: Enhance Customer Experience & Maximise ROI
AI tools have been growing ever increasingly in the digital marketing world. Looking at the emerging data suggests a persuasive case for the implementation of AI tools & chatbots. According to a Google study, adopting machine learning into your business can show a 5x increase to decision-making speed with a 3x faster execution of decisions. Marketing AI tools in 2023 can be used for more than just generating text using AI chat bots. AI can now analyse data and optimise campaigns or…
Best Pay-Per-Click PPC Tools For a Small Business in Glasgow
What Are The Best PPC Glasgow Tools For Your Business? As a small business in Glasgow, you likely don’t have the kind of advertising budget that more giant corporations do. And with so many different PPC or “Pay-Per-Click” marketing options out there, it can be tough to know where to start. Fortunately, plenty of affordable PPC tools are explicitly designed for small businesses. These tools will help you save money while investing in effective digital ad campaigns that target your…
Competitor Analysis: Why It’s Vital For All Online Marketing Campaigns
It is essential when planning any marketing effort to know who you’re up against. By failing to understand your competitor you undermine the hard work you put into SEO and risk missing out on sales. You could also give your customers the wrong message about what you offer, and why they should choose you over the next highest Google result. Competitor analysis is relatively simple for local services and bricks-and-mortar businesses, as their customer base can be limited by geographic area: all…
