Everyone wants more website visitors, and that depends mainly on how highly they rank.

While investing in SEO, especially off-site optimisation is crucial and can help you reach the position you would like on SERPs, relying on it alone can leave you vulnerable.

That is because search engines are unpredictable, and rankings frequently change, even on a daily basis.

To help you get started, we’ll show you 10 ways you can increase the traffic to your website and improve your overall rankings.

So it’s important to diversify the traffic that is coming to your website.

1. Write Quality Content For People

If you want to drive more traffic to your website, you need to get to know your audience and write for them.

They’ll keep coming back if you continue to write for them, and the better the quality, the more they’ll engage.

Tips for creating quality content:

  • Write useful and original content
  • Use eye-catching headlines
  • Group your texts into sizeable chunks 
  • Make sure your introduction highlights what you’re going to cover
  • Use visuals
  • Write more list posts
  • Research your competition 
  • Use topics with potential traffic

 

website traffic

2. Attract New Customers By Sharing Your Content On Social Media

You can write the best content in the world, but if you want people to see, read and engage with it, then you have to get it to the right audience at the right time. 

Social media platforms are great for that, and we’re all using them.

Whether it’s Twitter, Linkedin, Instagram, Facebook or Pinterest, get your content published and increase traffic to your website.

The more social you are, the more exposure you’ll get.

That will, in turn, help you improve search engine rankings, increase brand awareness, create brand identity, build customer loyally, increase your conversion rate and it’s all mostly free.

Tips for sharing your content:

  • Know your platform – share relevant content based on style, format and audience of each platform
  • Use analytics tools to find the best time to post – based on user engagement
  • Track posts and measure the performance of your content
  • Use hashtags whenever possible – Just like keywords, hashtags can help you rank and increase your traffic

3. Use Influencer Marketing

There is now an influencer for every business out there. 

So why not use it to your advantage If you have the budget. 

When done right, it can be one of the most effective ways to drive more traffic to your website. 

By finding a suitable influencer, you can rest assured your content, products, services, brand or whatever you want is shared with a large, loyal and engaged following.

Tips for making the most of your influencer marketing:

  1. Set your budget
  2. Pick relevant influencers
  3. Research their engagement rate
  4. Check their authenticity 
  5. Research their audience quality

increase website traffic

4. Write Guest Posts 

Writing posts for other reputable websites that are relevant to your niche can help increase your website traffic.

You’ll also earn a backlink which can improve your search engine rankings. 

So what better way to drive more traffic than writing and publishing posts on reputable websites. 

The visitors attracted to your website through guest posting are also much more likely to take action on your website.

Tips for sourcing the right website:

  1. Identify your target audience 
  2. Choose websites where your customers are
  3. Check the website’s domain rating
  4. Don’t forget the website’s domain relevancy

5 . Use Blogger outreach

Blogger outreach is another effective method that can help drive more traffic to your website. 

It’s all about finding individuals who are most relevant to your niche to ask for a post that includes a link to your website. 

Since blogger outreach will also earn you a backlink, you should make sure to choose only relevant and high authority bloggers.

Tips for a successful outreach

  • Focus on quality over quantity  
  • Study their audience
  • Make sure your outreach is accepted by making it mutually beneficial 
  • Share the blog post on your own social media platforms

6. Try PPC

Pay-per-click or PPC is one of the quickest ways to increase website traffic.

It enables you to target an audience directly based on search terms. 

When done correctly, the ads can generate leads and revenue too.

The only downside is that you have to pay, but it is definitely worth a try, even if it’s for a short period.

You can use Google or social media Ads. 

Google ads can help you appear on the top of the SERPs.

Using social PPC such as Facebook ads can also be very powerful.

You can reach your specific audience by creating ads based on age, gender, location and more. 

Tips for successful campaigns: 

  • Set a budget 
  • Research you keywords 
  • Use attention grabbing titles 
  • Always include a keyword in your ad and display URL 
  • Select a bidding strategy  
  • Optimise the landing pages 
  • Test your ads and measure performance

increase website traffic

7. Use Email Marketing 

Not only is this technique affordable, but most people, if not all, always engage with emails.

Even though email marketing is more about reaching out in a personalised way to build and maintain relationships with prospects and current customers, it is still effective for driving quality traffic to your website. 

Tips:

  • Build and continue to grow your subscriber list 
  • Segment the list based on subscriber’s interest 
  • Make sure landing pages are in sync with your email campaign  
  • Make your subject line stand out
  • Make sure your CTA is clear – use action words like ‘try’ or ‘read’
  • Don’t forget to design for mobile too
  • Monitor your emails and campaign 
  • Less is more – for better results, avoid spamming and get the frequency right instead

8. Make Sure Your Website Is Responsive 

If you want people to engage with your website, you need a responsive design that allows your site to adapt to any screen size that it appears on.

By investing in a responsive website, you can make sure people can interact and return to your site on any device. 

The truth is if your website is poorly designed, then no amount of online marketing can increase your traffic.

And with Google switching to a mobile-first index policy, a responsive design is now also crucial for your SEO.

increase website traffic

9. Take Care of Technical SEO

We all know high ranking means more traffic, so if you want to rank well, you need a search engine friendly website.

You can use Ahrefs Webmaster Tools to perform an audit for free.

By taking care of your technical issues, you will make sure your website is squeaky clean for search engines to crawl and fast for your audience to use.

Here are some of the main technical issues that could impact your rankings:

  • Duplicated content
  • Error codes
  • Redirect chains
  • Indexability issues
  • Image size, alt, and broken analysis
  • Loading times etc
  • JS and CSS file issues
  • Tags including title, header and meta description issues
  • Social tags
  • File size issues

10 . Take Care of On-Page SEO 

While you need to write as naturally as possible to keep your readers engaged, you also need to make sure to send the right signals to search engines.

Without the signals, no search engine will recognise your content.

And if they can’t understand your content, they’ll never know where to place it and when to show it.

  • Optimise all pages and posts
  • Include targeted keywords in URL, Title, Meta description, 
  • Make sure to add keywords to your images
  • Target long-tail keywords
  • Don’t forget about internal linking
content writing digital marketing PPC Website traffic