What Are Keyword Ranking Reports?
Keyword ranking reports refer to the reports that detail how well your keywords are performing in search engine rankings.
SEO campaigns usually target multiple keywords, due to the fact that businesses generally offer more than one product or service.
On top of this, consumers always search for things differently, for example, they might search for:
Glasgow car service | Glasgow auto repair | Scotland exhaust repair | West End MOT
If you offer all of these services, then you want to be appearing as close to the top of the search results page as you can for maximum engagement, but you can only do this by targeting these specific keywords.
As a business, you need to know what your consumers are searching for and how well your keywords are performing on Google and other search engines.
As part of your ongoing SEO campaign, we provide keyword ranking reports so that you can see which keywords are working and which ones might need some attention.
Keyword Research
The first step of most SEO campaigns is the keyword research stage.
This is crucial for getting the campaign off to a good start, and details of this stage can be found in our Keyword Research page here.
Once a comprehensive list of keywords has been compiled, we get to work with the campaign in its various formats, using these keywords to send signals to Google that your website is worthy of ranking for these search terms.
Google’s own Keyword Planner is great for exploring keywords in your sector.
It lets you seek keyword ideas based on a sign keyword entry, as well as the competition for that keyword and the average monthly searches for the keyword.
The SEO Campaign
Keywords are woven into the content of your website, making it easier for Google to find your website and understand what it is all about.
Most importantly, it makes it easier for your customers to discover you, as well as making it clear to them what services you are offering.
We have a special team of marketing content writers that work with our clients to discover what they are offering consumers how this can be projected online in the best way.
The campaign will also have a lot of things going on behind the scenes, such as fixing the technical aspects of your website and various channels, like error pages, SSL, link building and more.
Keyword Ranking Reports
We use specialist software that continuously monitors every page of your website and its position on Google.
This allows us to build detailed keyword ranking reports detailing things like:
- Current rankings of your website’s URLs
- How well your targeted keywords are performing
- Comparison reports to see how your rankings have changed
These reports can be broken down in a way that is easy to understand for our clients.
These reports provide clients with a good understanding of how their website is moving through the rankings, so you can see when a particular keyword is bringing you traffic and leads.
It also flags up any holes in your keyword targeting strategy, so we can put more effort into ranking for keywords that get a large search volume.
Check out this daily ranking report for our website, showing how well our keywords are performing at the time.
Complete SEO Reports
All our SEO campaigns come with detailed monthly reports that provide you with a wealth of data surrounding your website’s performance.
As well as keyword ranking reports, we also provide clients with website health reports that let you know the strength of your overall website’s performance.
In addition to this, we are always on hand to provide any data that you might need in order to improve your online visibility, product performance and customer service.
Start reaching more people online and get key information out your online reach that can help drive your business forward.
Do you have a project in mind? Get An Estimate for your campaign
Speak to our dedicated and experienced project managers to begin planning your digital campaign today.