Web Development and Web Design
From the first sketch to the finished product, we do it all.
What is Web Design?
The term “web design” encompasses many different disciplines and skills with regards to the creation and maintenance of websites, most commonly dealing with the customer-facing or “front end” aspects of a website. It can cover the layout and theme of a website, the maintenance of the content management system (CMS) and its related content, the production of an e-commerce system, and many other areas.
Web design is crucial in today’s modern mobile world as more than 80% of the population have used a website to purchase goods or for further enquiries. Such a large market share cannot be overlooked; contact us today about web design Glasgow and we will talk you through how your business can grow from having an online presence.
Our digital agency in Glasgow specialises in such areas. For all web design Glasgow, we have the experience and knowledge to ensure that the final website delivered to you will not only meet, but also surpass expectations. Examples of our website design in Glasgow can be found on our case studies page, showcasing exactly how effective we are at increasing revenue through web design.
Designing a Beautiful, Ergonomic Website
At Smarter Digital Marketing, we have experienced designers on hand who can take the ideas that you have for your website and turn them into a functional, aesthetic reality. At our digital marketing agency, we have the capability to produce stunning results that not only look the part, but will also drive online sales for your business. Optimised with our SEO services, they will conform to the guidelines outlined by the major search engines to ensure you are high on the search engine results pages (SERPs).
Having designed multiple websites for clients in the past, we know how to understand both your desires and your needs for designing websites. A well designed website must not only look stunning but also convert leads into sales. We have the knowledge and experience on how to do this. Utilising a range of industry standard tools, our experienced web design Glasgow team can analyse what will work and what will not for your website in an industry-specific manner.
For website design, Scotland is a fantastic country with industry-leading agencies. Smarter Digital Marketing is at the forefront of not only the Scottish but also British digital marketing service industry. You can safe in the knowledge that when you talk to Smarter Digital Marketing, you are talking to web design Glasgow experts.
Responsive Web Design
Responsive web design is the design of a website that alters depending on the platform it is viewed from – desktop, tablet, phone, or otherwise. With over 60 percent of consumers claiming they are more likely to use, or buy from, a mobile-friendly website, responsive web design is an absolute necessity.
The way search engines display results is also changing. They now show different results depending on what platform you are searching from. This is at the forefront of our minds when we are designing websites; all website design Scotland done by Smarter Digital Marketing is done with mobile design as a priority.
There are many reason to invest in responsive web design:
It’s New Age Web Design
Responsive website design Glasgow is one of the most powerful concepts currently available in web design. Responsive websites are better prepared for the future of e-commerce and digital marketing.
It Standardises the Experience
No matter whether a user is viewing from a desktop or mobile design, responsive web design ensures that they have the same experience every time. Consistency is key to building brand image, making responsive web design a must.
It Keeps You Ahead of the Competition
While the demand for responsive web design is growing, many businesses have yet to catch on. By having a responsive website, you have an edge over competitors.
Responsive Sites Make for Less Maintenance
By having a responsive website, you remove the need to manage and maintain multiple sites for multiple platforms. This cuts down on maintenance time and as a consequence, maintenance costs.
SEO Services Are Made Easier
Trying to optimise multiple different versions of the same website causes issues and confusion. Optimising a single cross-platform website makes for better optimisation as well as less time investment, once again lowering costs.
How we work
E-commerce is the act of selling goods or services through an online platform. Click to find out how we can make your more money through e-commerce
What is an E-Commerce Platform?
Similar to physical retail stores, e-commerce platforms are online storefronts where consumers can go to view, compare, and buy a product or service of their choosing. Infinitely expandable, they allow online merchants to list just about anything they wish in an online inventory.
Due to the rise of the internet and mobile platforms, the e-commerce market has grown exponentially over the past decade, and future projections show it to increase even more over the coming years. A large part of this is due to its convenience and accessibility; these are areas small businesses have struggled with traditionally, making it an indispensable aspect of their business plan.
An e-commerce platform is a system designed to allow sale of goods or services through a website. With a large majority of sales now being driven through online means, e-commerce has never been more crucial to the success of a business.
Investing in e-Commerce Glasgow
Our experienced team at Smarter Digital Marketing can meet the e-commerce needs of any kind of business or organisation, no matter the size or industry. There is not a business or service that would not benefit from having a professional e-commerce store.
Once optimised, a professional e-commerce store will grow a business and send targeted customers to the website. With the continued growth of e-commerce and the increase globalisation of every market, the need for a business or organisation to allow customers to purchase products and services is no longer a luxury – it is a necessity.
Gone are the days of sales coming mostly through offline marketing. The power of print is dropping; modern companies need to turn towards online presence to grow their business and grab sales. Our digital marketing agency Glasgow specialises in ensuring your company will gain more online interest, and that it is the right interest.
Why Invest in an E-Commerce Platform?
An E-commerce platform isn’t just for the big retailers. An e-commerce store can allow even the smallest seller to reach consumers worldwide. Countless businesses have found their fortunes transformed by investing in an E-commerce store and reaching a much wider market than would have been possible before.
When investing in an e-commerce platform, you can choose some or all of the following services:
- SEO optimisation
- Payment integration
- Integration with e-mail marketing
- Dedicated content management systems
- Responsive design
- A/B Testing
- Performance engineering
Content Management System (CMS) Services
Can’t handle the volume of content that needs to be uploaded and managed through your CMS? Allow us to take that stress off your hands. With an experienced team of digital marketers Glasgow and content creators, we have the know-how and experience to craft and curate the perfect content for your website, optimised through our SEO services.
Having written copy for numerous websites across a range of industries, you can be sure that our digital marketing agency Glasgow will provide high quality, relevant quality. This will serve a dual purpose: providing appropriate information to users of your website and push you higher up the SERP. Good quality content is essential to securing views for your website. Our other web design Glasgow services will ensure these views are converted into sales.
About Content Management Systems
Content Management Systems (CMS) organise your websites content and allow for SEO optimisation. Click here to find out how you can increase your rankings through our CMS management packages.
Repurposing and Updating Content from Your CMS
Many digital marketing agencies and companies employ a fire-and-forget attitude with regards to web content. At Smarter Digital Marketing, we review all content on a regular basis to ensure it is up to date and optimised for the current trends in keyword searches.
This should not be overlooked by any business. Becoming complacent with web content can cause your business to slip down the SERP, resulting in a drop in traffic. It is known that the first 3 searches on any SERP take the lion’s share of search traffic. By keeping content up to date, you improve the likeliness of being one of the top searches on the relevant SERP.
Repurposing content from your CMS is also a great way of increasing rankings. While search engines do not like duplicate content, older content can be used as reference for content marketing, or be linked back to from other websites via excerpt and snippet use on appropriate websites/blogs. Our web design agency in Glasgow specialises in content marketing and knows how to best to repurpose the content on your CMS to achieve maximum results.
Do you have a project in mind? Let’s talk about it
Speak to our dedicated and experienced project managers to begin planning your digital campaign today.