E-Commerce Web Design

The key to the success of your eCommerce business lies in planning and designing the right website.

Choosing the right design is similar to managing and organising a physical store and will drastically impact the way your customers shop online.

To give users what they want, we build eCommerce websites by adapting to the way your visitors would think and behave.

Thinking like your audience will allow you to create a site that connects to them and vice versa.

Easy & simple Interface

Allow customers to find what they are looking for quickly and easily.

Fast & error-free

Increasing site speed will improve conversion rates.

Search engine friendly

Take care of on-site & technical SEO to make sure your website appears for the right search queries. 

Unique user experience

Simplify the entire process from browsing to the checkout stage.

Mobile responsive

Increase your sales by capturing your mobile visitors.

Design Online Stores That Stand Out

Designing and building an e-commerce website requires a strong platform such as WordPress or Magento 2.

Several elements need to be carefully considered in the initial planning stage of the overall structural design, from presentation and usability to security. 

Each shapes how well a website will perform in search engines to reach users. 

Although building a search engine friendly site is the first step to appearing in SERPs and can drive organic traffic to your website, it will not guarantee success.

For your online store to drive sales, you need to implement a simple and straightforward layout that makes your platform easy to use.

The only way to achieve this is to design a fast and easy to navigate website that will deliver an optimum customer buying experience. 

Build A User Flow That Delivers Results

The right user flow can help you sell products and grow your online store.

You can create a user flow that gets results by following the fundamentals of an effective e-commerce web design.

The key lies in optimising your most important pages by building a clear and well-designed structure that can generate sales. 

All you have to do is make sure your visitors can browse easily, add items to their shopping bag and check out simply. 

1. Create A Strong Homepage

With only a few seconds to make your very first impression, it’s best to keep your home page simple and clutter-free. 

Users will not browse through your website if your home page looks overly cluttered and difficult to navigate.

The best approach is to limit your information and provide a strong message representing your business.

To keep users from leaving your website quickly, include your product category in the header or the sidebar section for easy navigation.

List category

Clearly list all your product categories

Search box

Include a search box at the top & make sure it stands out

Prioritise information

Prioritise the important information you want to include

Highlight features

Highlight popular & special features

2. Keep Category Pages Clear

The purpose of your category pages is to direct your website visitors to your product pages. 

To do that, you must organise and group your products in a way that allows the user to find what they want quickly.

If you have a large volume of products, it’s best to add additional filters for sorting product suggestions.

The easier it is for your users to find what they are looking for, the more likely they are to convert for you.

You also have to make sure the pages are SEO friendly website focused if you want to capture traffic straight from search engines.

Additional filters

Add additional filters for sorting product suggestions


Add subcategories to make the search process easier


Optimise keywords for search engines

3. Optimise Your Product Pages

Once a website visitor has navigated their way to a product page, its critical that they are able to find what theyre looking for based on simple, consistent, smart filtering and clear tags.

Feature images

Use high-quality feature images

Product gallery

Add a gallery of product photos


Include product videos when possible

Product description

Detailed product description including name, colour, prices & key features


Include similar product suggestions


Use relative keywords & SEO friendly titles

Product reviews

Include reviews & trust symbols

4. Create An Effective Checkout Page

If you don’t want users to abandon their shopping cart and purchase your products, you have to create the right checkout flow.

Without an easy checkout process, all of your other efforts put into driving traffic to your website and getting users to browse to your product pages will go to waste.

To avoid losing your customers at the very final stage, you must create an effective checkout flow that is simple, quick and secure.

Guest checkout

Don’t force users to register, instead allow them to checkout with a ‘guest checkout’

Guide users

Break down the process step by step – personal details, delivery and payment

Editing orders

Let users edit their shopping cart by making changes to their order in the checkout

Remove distraction

Avoid any banners or other advertising elements that could distract users

Trustable transaction

Add trust signals to show your transactions are safe and secure

Payment options

Don’t limit your payment methods and clearly list all possible & popular methods

5. About Us Page

Use your about us page to build trust and loyalty with your customers. 

This is where you get to speak and connect with them by showing who you are, what you do and why you do it.

By creating unique and engaging content, you can also make sure to stand out from your competitors. 

Visions and goals

Tell your story by making your vision and future goals clear

Share accomplishment

Share your company’s history and what you have accomplished so far

Team introduction

Introduce your team 

Core values

Include your company’s core values and beliefs


Give users a way to contact you by adding a CTA button

Simplify User Journeys

Your website is used by your customers so making the user experience positive should always come first. 

The right user flow will allow visitors to navigate through your pages, but there are also other helpful ways to improve their overall journey.

1. Allow Users to Explore the Website Before They Commit

Website visitors become impatient with websites which require upfront registrations to see the site, even more so when the brand was not known. 

Even though customer information may be very important for your company, asking for this information early may result in fewer sign-ups.

2. Help Users Browse With A Guest Account

A recent study found website visitors view guest checkouts as convenient”, simple”, easy”, and quick”.

Users are annoyed by sites that force them to register for an account when making a purchase, especially when the benefit of an account is unclear.

3. Eliminate Unnecessary Steps

Removing unnecessary steps for the customer can simplify the website journey and make it easier for website visitors to send a message or purchase a product.

When website visitors can find what they want, within a few clicks, they will engage and enjoy the session.

Whereas, if you confuse customers they will leave your website within a matter of seconds.

Fewer clicks mean less time spent finding what they’re looking for.

4. Clear Error Messages

Having clear error messages during the checkout process will show website visitors what has went wrong, if anything has.

Using form error messages for missing fields can bring website visitor’s attention back.

User-friendly error messages need to clearly define what, why and how:

  • What the problem was
  • Why it happened
  • How to solve for it

Frequently Asked Questions

Our developers typically use WordPress or Magento.

We use Paypal and Stripe.

Yes, we provide VPS and dedicated web hosting solutions for e-commerce shops.

Yes, all of our e-commerce designs are customised to your brand, and are not copies or replicas of any other website.

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