Magento 2 Website Design & Optimisation | Smarter Digital Marketing

1. Magento 21
2. Filtered Search for E-Commerce2
3. Built-in Upsells & Cross-sells3
4. SEO Friendly URLs4
5. User Interface & User Experience5
6. Easily integrated with a CDN6
7. Frequently asked questions7

Magento 2

Magento 2 is one of the most scalable e-commerce platforms available. It’s great for e-commerce websites as it has several elements which are great for displaying and selling products.

Filtered Search for E-Commerce

Having a filtered search means you can easily display the most relevant products for your website visitors.

Magento 2 has this built in to its platform, so finding the right product has never been easier or customers, especially on mobile.

Built-in Upsells & Cross-sells

Magento 2 has built in upselling and cross-selling to help increase website revenue.

These come in the form of pop ups, newsletter sign ups and offers are all provided via Magento 2.

SEO Friendly URLs

Every URL should be unique, static and optimised for search engines.

We should have the following URL structure for category and product pages:

Category pages

xyz.com/category/

Sub-category page

xyz.com/category/sub-category/

Product page

xyz.com/category-sub-category/product-name/

User Interface & User Experience

A clear, concise customer journey is needed for website visitors.

Otherwise, they’ll get confused.

The less clicks, the better, when it comes to designing the user experience.

Easily integrated with a CDN

A Content Delivery Network (CDN) helps reduce web server load, by serving static content, such as images, CSS files or JavaScript files through a network of servers, which are closely located to your customer’s geographic locations.

Magento 2 offers support for CDN support, media and static content. It can be loaded from separate subdomains located on different servers of CDN networks.

To configure the CDN:

Magento Admin -> Stores -> Configuration -> GENERAL -> Web -> Base URLs (Secure)

We can insert our CDN URL here and improve the website speed.

Frequently asked questions

Is Magento an advanced website platform?

Typically, our team builds e-commerce websites using Magento.

Does Magento cost more than other website platforms?

Depending on what version of Magento you choose the price can vary significantly.

What alternatives are there to Magento?

WordPress is a close competitor to Magento which handles just as much functionality.

Is Magento SEO friendly?

Yes, optimising product pages and categories is simple as there is advanced SEO functionality built into the Enterprise edition of Magento 2.

Is Magento customisable?

Yes, everything can be customised, from the look and feel of the website. However, it should be noted that this level of customisation means everything needs to be coded from scratch.