Mobile Web Design

When it comes to mobile web design, we build responsive sites that automatically adjust and reformat to a variety of different screen sizes to give your users a better experience. 

Investing in a responsive website design makes updating and changes easy, and they work smoothly across all types of devices. 

Since more and more people are now using mobile to access the web, all of your content and pages need to be flexible across all screen resolutions and devices.

With Google switching to a mobile-first index policy in September 2020, a mobile website design is also now a must for your SEO.

Search Engine friendly

Google prefers & recommends using a responsive web design.

User friendly

Over 50% of internet searches are performed on mobile devices.

Increase leads & conversions

Reduce your bounce rates and convert mobile visitors into sales.

Optimise Text For Reading

Users consume digital content now more on mobile, and optimising user experience has never been more important.

If your texts are small or too big and do not fit on different screens, you’ll lose your mobile traffic. 

To keep the user engaged, create shorter paragraphs with visuals that are easy to consume.

Headlines

Titles must be clear and short, so they do not take up the majority of the user’s screen. Most headline analyser tools suggest that titles with about six words get the maximum click-throughs. 

Content chucking

Chunking is an effective technique that improves the structure of your content and makes it easy to read on mobile screens. Each time the width of a text block grows about 10 words, it’s best to add a breakpoint to group text blocks into sizeable chunks.

Simplified Page Layout Designs

To online users, your website is the first impression of your business.

The layout and structure should focus on providing an optimal experience for the user. 

By improving the user experience, you can generate more leads and increase your conversion rate.

Menus

The smaller the screen, the less space there is for menus and drop-down options. Adding a hamburger icon will make the menu clear and easier to browse. 

Search features

One of the main aspects of a mobile responsive website is the search-ability options. Visible search functions placed in the top bar of the page will make it effortless for users to browse.

Clickable buttons

All clickable buttons should be optimised for touch so users can actually interact with your website. Allow visitors to move from a page to another without the need to zoom in or click multiple times. 

Mobile forms

Design responsive forms by sticking to simple, short and single layouts that can increase your conversions. Minimise the fields and reduce the amount of typing.

CTA – Call to action

When it comes to CTA, placing is everything. For a better user experience, always keep them at the top. Optimise the text sizes but keep the CTA text short. 

Don’t hide content

It’s recommended to show and deliver all content by default on all devices. Hiding specific product and service details harm the user experience.

Image Optimisation

Every mobile website design needs responsive images. Optimising and using the right image sizes are also an essential part of SEO.

Relative sizes for images

Use relative units when specifying image widths to stop them from overflowing the viewport. For example, width: 50%; causes the image width to be 50% of the containing element (not 50% of the viewport or 50% of actual pixel size) See more about responsive images. Quick tip: CSS allows content to overflow its container, so you may need to use max-width: 100% to stop images and other content from overflowing.

Compress images

The human eye will not notice a lot of subtle differences in an image, especially on smaller screens. Always use the correct file format and compress the images to lower quality, if possible. Save up to 40% image bandwidth and avoid slow loading mobile pages.

Expandable images

Give users the choice to view high resolution close ups of products. Create tappable pictures that provide a zoomed in version with fine detail visible.

Use CSS Media Queries

Media queries are filters which can be applied to CCS styles within the code, and they are a massive key part of mobile responsive design.

These queries make it possible to modify the appearance of a website or an app based on the characteristics of a device’s type.

We can create tailored style web pages by targeting the display type, width, height, device orientation, screen resolution and more. 

Mobile design first

Always best to make changes in the CSS by designing for mobile first. This way, you can make sure the pages will load faster on smaller devices.

Device breakpoints

The viewports vary from device to device. Instead of targeting individual devices, add breakpoints. It will breakdown and separate the content throughout the page when necessary. It improves the appearance of content and the user experience. 

Device Orientation

The orientation of a device is referred to as the way it is held. There are two types of orientations; portrait and landscape. Using media queries will help the pages adjust and load accordingly with the device’s specific orientation.

Responsive font size

Applying the correct filters will ensure the font size of an element is adjusted according to screen sizes. Without adding the queries, the browser has to automatically include a horizontal scroll to accommodate the large text.

Hide elements

For a better user experience, hide all the elements that are only possible to interact with on a larger screen size. Set visibility to elements using custom CSS media queries based on browser width or device type.

Frequently Asked Questions

Yes, all of out web design builds are optimised for android and iOS.

Yes, we compress and speed up any content on your website. We then analyse the speed improvements via Google Site Speed Test Tool.

We can do all types of improvements, from migrations to navigational updates. We know how to optimise text, image and video content to best appear on your website, for users and search engines.

We essentially design 2 websites during the design stage, however, we do not prioritise the mobile site over the desktop site. Both are just as important, and that is why we focus on an overall responsive design.

Depending on the requirements, we may take up to 4 weeks to design and build a new website.

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