Simple Financial Planning Case Study
simplefp.co.uk
“I would recommend Smarter Digital for any of your online marketing campaigns”
Alex Mcgarvey, Director at Simple Financial Planning
What We Did & How We Did It
A highly targeted lead generation campaign was what Simple Financial Planning were looking for.
Mobile and desktop optimisation
Increase website enquiries on mobile
Drive more relevant website traffic
Results
Increase in traffic
Increase in conversions
Top of Page 1 results
Website Redesign
Client’s Needs
Google Ads Optimisation
This campaign took advantage of Google Ads to target a wide variety of search terms in the financial services sector.
We undertook keyword research to find out which financial products had the largest demand.
We then set-up a lead generation campaign for loans and mortgages.
A new mobile design
A mobile responsive web design template was used for this project.
We analysed the potential traffic to the website, which suggested we would have a large amount of mobile and tablet users.
Design Examples
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