Simple Financial Planning Case Study

“I would recommend Smarter Digital for any of your online marketing campaigns”

Alex Mcgarvey, Director at Simple Financial Planning

What We Did & How We Did It

A highly targeted lead generation campaign was what Simple Financial Planning were looking for.

Mobile and desktop optimisation

Increase website enquiries on mobile

Drive more relevant website traffic


Increase in traffic

Increase in conversions

Top of Page 1 results

Website Redesign

Client’s Needs

Google Ads Optimisation

This campaign took advantage of Google Ads to target a wide variety of search terms in the financial services sector.

We undertook keyword research to find out which financial products had the largest demand.

We then set-up a lead generation campaign for loans and mortgages.

A new mobile design

A mobile responsive web design framework was used for this project as we analysed the potential traffic to the website, which suggested we would have a large amount of mobile and tablet users.

Design Examples

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