The Rare Malt Whisky Company E-Commerce Case Study
“I have to say I’m blown away by the number of orders that have come in over the past week or so!”
Lesley Henderson, Director at The Rare Malt Whisky Company
What We Did & How We Did It
When The Rare Malt Whisky Company approached us, they were in need of a digital makeover, both aesthetically and in terms of digital marketing. While offline sales were good, their online sales were lacking. We were tasked with improving both the web traffic and digital representation of the company.
We build a new website for the business from the ground up, specifically with SEO requirements in mind. This was a fully integrated ecommerce platform, making the display and sale of the whisky far easier and, most importantly, trackable.
After the new mobile responsive website was developed, we focussed on undertaking a targeted SEO campaign. In depth keyword analysis, showed us which areas to target.
E-Commerce Website Development
The Rare Malt Whisky Company approached us with the task of updating their online web platform and overall digital representation. To do so, we designed and implemented a new ecommerce platform with WordPress. WordPress allows The Rare Malt Whisky Company to maintain and update their website with the minimum of fuss.
We looked at key aspects of The Rare Malt Whisky Company’s branding, such as the logo and colour scheme, and incorporated these into the new e-commerce web design. This kept the new website in line with existing company marketing.
Product pages were designed to be simple, clean, and intuitive, which has proven to aid the conversion of the website.
SEO was front and centre of the design process for the new website. The website structure was laid out in a manner specifically designed to improve SEO for website and aid future SEO efforts. Internal linking was built to aid this internal structure and aid the flow of link juice.
Keyword research was undertaken to highlight keywords, both general and longtail, that would be beneficial to driving qualified traffic to the website. Content was created around these keywords for the appropriate pages and products. These same keywords were then used to construct a link building campaign.
Our strategy consisted of updating content and implementing a SEO campaign which would drive international visitors to the website.
All Google Analytics events and goals were set-up and tracked carefully, which enabled us to spend time analysing the data and gain a deeper insight into the way customers were interacting with the website.
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