Google Analytics

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Concise, reliable data is the cornerstone of data driven marketing analytics.

Without a solid technical foundation, companies can be left to make decisions about their website and internet marketing campaigns based on guess work and false assumptions.

A detailed SEO audit of your Google Analytics account will help identify and fix any data reporting issues.

Our team uses Google Analytics to identify potential drawbacks, behaviour bottlenecks and underperforming areas of your website.

We then use this data to improve the performance of your website.

We specifically look at the performance metrics below:

  • Number of visitors
  • Number of page views
  • Bounce rate
  • Average time on page
  • Exit pages
  • Behaviour Flow
  • Website Conversion Rate

Data Driven Actionable Insights

Google Analytics gives you insights into website visitor behaviour and the way they interact with your web pages.

  • Which channels drive the largest amount of website conversions?
  • What pages are website visitors exiting?
  • Do website visitors use multiple devices before buying from you?
  • What are the look-to-buy ratios for your individual products and product categories?
  • Which landing pages are working and which are not?

Google Analytics Audit

Using a detailed and rigorous framework, our digital marketing team can conduct a full Google Analytics audit to identify any potential issues with your configuration and data quality.

What’s included?

A review of the Google Analytics tracking code implementation and set-up of the following:

  • Account
  • Property
  • View configuration
  • Goal and Event tracking

Advanced Analytics Reporting

Following an audit of your website and Google Analytics configuration, I will provide you with a detailed set of recommendations to enable you to get the most from your data and enable you to make the best decisions for your website.

Our team will provide you with specific information related to your business and market sector. Specific tracking, for example, goal tracking and reporting will be set-up to help you better understand and use your data to increase website growth.

Custom Analytics Tracking

Our team will make any changes to your Google Analytics configuration top set-up your account correctly.

This stage involves setting up custom Goal and Event tracking in Google Analytics.

We can also set-up Google Data Studio dashboard and provide a demo to help you get the best possible results from your website data.

Frequently asked questions

Once we have agreed a scope of works and budget we will install Google Analytics tracking code on our website prior to the campaign starting.

Typically it takes 1 hour to install the code and test it’s working properly.

You can set-up goal completions to track every enquiry which comes via your contact form.

Yes, there is a landing page report which can be accessed and analysed via Google Analytics. This shows you visits, page name, enquiries per page (if goals have been set-up) and the conversion rate.

Yes, we provide our client’s with exports and reports which detail everything you need to know.

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