Google Changes The Way It Generates Page Titles In SERPs
When performing a search on Google, titles are the first thing considered by searchers when assessing how relevant a search result is to the query. And that's why the Google Search team is constantly updating its algorithms, striving to provide the best titles for listings in search results. Up until now, Google used the search query a user had entered to formulate the page title it would return with a given listing. This is not the case anymore. Google's new title update is much more complex…
Google Search Central Is The New Google Webmasters
The big news straight from the horse’s mouth this week is, Google Search Central is now the new Google Webmasters. Google claims the word Webmaster has slowly been declined by users over the years and a study they ran revealed that only a few identified themselves as Webmasters. Their data showed that people now refer to themselves as Search Engine Optimisers, Digital Marketers, Web developers and so on. So they believed it was time for a change. Why Google Search Central? With the growth in…