One of the most challenging tasks for bloggers and content marketers is to write optimised content for search engines while simultaneously appealing to humans. If you want to grow your blog audience, you’ll need to improve your content strategy. SEO copywriting is the most common approach to achieve this.Though SEO may appear difficult, it is much simpler than it seems, especially once you realise that writing for people rather than search engines is the best approach. Your online business must do more than just “write content” to succeed. Instead, your content should achieve two objectives: it should solve a specific problem, and it should appeal to the end-user (customers, prospects, readers, etc.).But how do you make content that achieves those aims? How can you develop content that is both Google-friendly and persuasive? That is the essence of SEO copywriting. If you can’t afford a pricey SEO copywriter, don’t panic. You can do it yourself if you follow a few easy principles.

What is Search Engine Optimisation (SEO)?

When you type a search term into a search engine and press “enter,” we all know what happens: You’ll see a list of relevant search results for your search query. Those pages are the results of search engine optimisation (SEO). In a nutshell, SEO is a technique for improving the effectiveness of your content for search engines so that it can rank higher than content from other sites that target the same search terms. According to WebFX, “85% of retailers feel SEO and paid search are most effective for getting new customers.”Moreover, SEO is when you conduct keyword research, choose a specific keyword, and use that keyword to create content that others will read and share on social media platforms. To improve the user experience, Google shows web pages in their search results depending on their authority and relevancy. But what criteria does it use to determine power and relevance?

  • Google assesses the relevancy of your page by determining its content, which includes where and how frequently you employ specific words in that piece of content.
  • The number of links pointing to a page and the reliability of those links is used by Google to determine its authority.

Links on the internet are similar to votes, with one exception. The election’s winner is chosen purely by the number of votes cast, whereas your web page’s ranking is determined more by the quality of the incoming links than by the quantity of those links. This is something you and your marketing team should be aware of.

Understanding the Basics of Copywriting

The theory and practice of copywriting is the creation of content that encourages the reader and end-user to purchase products, register to a list, do a test drive, or undertake some other action that will benefit your business (customers, clients, prospects, readers, etc.)According to Bruce Bendinger, copywriting is “salesmanship.” What motivates a user to act? That’s what a copywriter does. A copywriter is an experienced writer who creates copy for advertisements, special offers, and user engagement. They’re often referred to as “creatives” in the marketing world. This is tailored to online material by an SEO copywriter.Moreover, a copywriter is someone who has a good understanding of people, knows what they enjoy, and knows how to use words to attract them. The content’s headline, keywords, phrases, paragraphs, and sentences must persuade and motivate readers to perform a specific action. Furthermore, an SEO copywriter is also aware of Google’s feelings about specific words and phrases, particularly long-tail phrases.If you’re a blogger, freelance writer, or digital business owner, you may enhance your imagination and writing talents to become a sought-after copywriter. Your goal is to develop helpful content that is entertaining, convincing, and well-optimized for search engines, and you must do it consistently if you want to build a profitable online business and thrive in the ever-changing world of SEO. Getting new, fresh material on demand is part of the user experience.

What Is Copywriting? What Does A Copywriter Do?

What Exactly is SEO Copywriting?

Since Google began rolling out updates, SEO copywriting has transformed. You must consider the elements of Google’s Ranking Algorithm if you would like to generate incredibly valuable content that places well in Google while also funnelling paying customers and clients to your online business. SEO copywriting aims to create useful, captivating, and valuable content that specifically targets key phrases so that others will gladly share it on social media platforms.According to SEMRUSH, “Content writing with at least one list every 500 words receives 70% more traffic than those without lists.”This boosts your content’s authority and relevancy, as well as its Google rating for the keywords you choose. As a result, when you highly suggest something, Google considers it relevant, and your SEO content results will improve. With well-crafted content, SEO copywriting allows you to target your clients and solve their specific concerns.6 SEO Copywriting ElementsCopywriting quality is defined by certain aspects of valuable material, such as aesthetic value and timeliness. When you use SEO best practices consistently across your material, your content will organically rise to the top of Google’s search results, increasing your traffic. However, there are some factors that will always help you rank well in Google and boost your conversion rate. Keep in mind that there are things that must come before on-page optimisation when implementing SEO copywriting elements. Here are the six essential elements of SEO copywriting:

1. Site Loading Time

Since 2010, site speed has been a ranking element, and it is also beneficial to users. If your site’s load time is more than 2 seconds, which is the industry standard, you should take steps to enhance it. Because visitors’ attention spans are limited, if your information is informative and fascinating yet your page takes a long time to load fully, they will leave. They leave due to a negative user experience.

2. Headline

Your content may be good, but your click-through rate will be poor if your headline is mediocre. Don’t squander your SEO copy. Bloggers should spend roughly six hours per post for the best results. Creating content, tracking social signals and client reactions, tracking analyses, and other tasks should be completed in those six hours. How much time do you devote to coming up with the ideal headline? Your title should catch people’s attention and then entice them to click and read more in SEO copywriting.According to SEMRUSH, “Headlines with 10-13 words attract 2 times as much site traffic and 1.5 times as many shares as those under seven words.” Focus on the things that your leads will see first as you grow to become a better writer. Take, for example, the headline. If your headline is clickable and appealing, it doesn’t matter if you are ranked #1 or #4 in Google’s top 10 because you will still draw organic people to your site. A great SEO copywriter, as a rule, starts with the headline before going on to the body of your article or blog post.

3. Content

The content is an integral part of SEO copywriting. The main reason people use Google and other search engines are to find helpful information. Relevant SEO content is also favoured by search engines, which is why you should update your site on a regular basis.According to Nielsen Norman Group, “On average, visitors to a page will only read 20% of its content. This means you need to structure your page so that the most important points stand out.”Marcus Sheridan, for example, built his swimming pool business from less than 10,000 visitors a month to 80,000 visitors a month in less than six months by blogging two to three times each week. Everything shifted when Marcus started using long-tail keywords in his blog postings. “We were showing up on the top page of Google within hours of crafting an article with particular keyword aims,” he said.So, you must target keyword phrases if you want to generate the greatest content that will rank well in Google. Avoid keyword stuffing and over-optimisation. Put the term in the headline if possible, but make sure it reads easily for your readers.

4. Meta Description

Use meta descriptions optimisation to assist search engines before writing your content and again before releasing it. Meta descriptions explain what the topic is and why your targeted terms keep showing in the content to search engines and users. Because SEO companies are aware of this, this is where they make their money.

The Importance of Meta Descriptions for SEO

5. Keyword Density

The number of times your chosen keywords occur on a web page is referred to as keyword frequency. Keyword density and frequency are no longer as powerful as they were before Google began handing out frequent adjustments, but they are still crucial components of SEO material. On-page optimisation errors such as keyword stuffing, excessive keyword inclusion, and header tag stuffing should be avoided.For example, how many times will your target keyword term “best London villas” appear in your 300, 700, or 1000+ word article? Keyword richness, on the other hand, considers the ratio of “best London villas” to additional words on the same page. However, keyword density still has an impact on organic ranking. Keyword density is one of the 200 ranking factors, as per Brian Dean, so you should still consider it. But don’t go too far.

6. Page Hyperlinks

Your website’s essential building components are links. “There’s always more information out there,” is one of the ten things Google knows to be true. Page links show Google that you’re social and connected and that you have useful information that others may find elsewhere. It’s possible that this content is your own or that it came from another author or website.Linking to other authority sites and pages show that you appreciate what others have created. You will be rewarded if you agree with Google’s mission: to organise the world’s knowledge and make it universally accessible. Appropriate linking is definitely recommended by a professional marketing team. Copywriters typically find relevant keywords, conduct thorough research, and then combine the two to create compelling content. As a result, one of the most important aspects of search engine optimisation is copywriting. There are no hard and fast rules when it comes to linking to other websites. Internal linking has no hard and fast rules, either. However, if you’re a savvy online marketer who wants to dominate the search engines, you should:

  • Link to more comprehensive guides or content on your page or on other websites;
  • include links to pertinent pages both inside and outside your site in the introduction; and
  • Use proper anchor text that goes naturally with the content to create a link.

What are hyperlinks? - Learn web development | MDN

What is the Best Way to Write Copy For Both SEO and People?

Copywriting for search engines and people simply means creating content with the intention of attracting search engine traffic and visitors. As you can see, if you run a business online, you must optimise your content for search engines to draw customers. The better optimised it is, the higher your content’s rating and traffic will be. It has the potential to lead you to the holy grail: the top page of search results. So either, the first place. You’ll get more clicks, likes, shares, engagement, and conversions due to your efforts. Even the best-written content is useless if no one can locate your website. Writing SEO-friendly content, on the other hand, appears to be easier than it appears. There are various actions to take in addition to simply writing content if you want it to rank well. Writing copy for both SEO and people may be broken down into the following steps:

1. Keyword Research

If you want people to be able to locate your content, you must first determine where you want it to be seen. You may begin producing content that you know users are searching for if you conduct keyword research at the outset.

SEO Keyword Research Guide for 2022 (Simplified)

2. Keyword Optimisation

You can start figuring out where and how to employ these keywords in your content now that you know what words or combinations of terms work best for your brand.

3. Content Structuring

You don’t want to cram your entire article with the same keywords, even if you want to incorporate them in your content. A good piece of information is logically organised. This will assist the bots in better understanding what the content is about, as well as your visitors in better consuming the content and so staying longer on your site.

4. Storytelling

Because humans enjoy good stories, storytelling can help you stand out as an SEO copywriter. You will gain more attention if you can incorporate your brand story into your blog post, article, or video. Brand storytelling isn’t a new concept. It has been utilised by several brands in the past and continues to be used today. You may have the most impact on the reader by using natural storytelling in your material.

5. Content Promotion

The first half of the struggle is creating content; the second is being acknowledged. When you’ve finished writing your new content, make sure to market it and distribute it in other locations to increase visibility and backlinks.According to Hubspot, “47% of users interact with three to five pieces of content before contacting a business.”

6. Make Use of Humour

One of the reasons you should use humour in your writing is to keep the reader or audience interested. You can also use humour to simplify a difficult or contentious subject. SEO copywriting is more than just generating valuable content that solves a problem in a dull way. Your content must also pique the interest of your audience.They should be eager to click on your headline, view the introduction, and then scroll down the body of the text. That is what persuasive writing entails. It doesn’t matter what you make. If you can accomplish that, people will enjoy it. They will buy whatever you highly suggest.

Steps to Successful SEO Copywriting

There’s more to a high-performing piece of content than meets the eye. Here are some SEO content creation pointers to consider. Below, we’ll go over everything from keyword selection to determining keyword intent to writing text.

  • Choose the Correct Keywords

Before beginning to write, any copywriter must first select keywords. Targeting the proper keywords while keeping search intent in mind is a great way to get started on any writing project. For instance, the Keyword Magic Tool can assist you in locating reachable keywords in your field. Filters can be used to sort results by search volume, keyword difficulty, or other factors. Then, as a starting point, type in a primary search term, often known as a “seed” keyword. Also, look at the intent of your chosen keywords (more on that later) to determine if they align with your objectives.

Google Keyword Planner Updated to Show the Most Relevant Keyword Ideas

  • Find Out What Questions People Are Asking

A search engine’s goal is to make discovering information as simple as feasible. This is why Google keeps improving SERP features; users no longer need to click on a page to get results. Predicting your users’ next inquiries is a wonderful approach to keep your material organised.It is, however, an excellent technique to target SERP features such as the PAA (People Also Ask) box. There are a number of SEO tools that can assist you in locating inquiries that are relevant to your topic and keywords. Quora, AlsoAsked, and AnswerThePublic are a few examples. Develop content that delivers even more value than your competitors’ pages once you’ve identified the most popular topics.

  • Determine and Map Your Search Intent

Depending on where a user is in the customer journey, content and user purpose should change. Remember your keywords should fluctuate depending on the various purposes. Finding “keyword intent” basically involves figuring out why a user enters a specific search query.

  • Collect Original Information

Sharing original data and case studies is one way to interest readers. This will not only help you get backlinks, but it will also establish your company as a leader in your industry.Considering hiring a freelancer? Keep in mind that they could not access your company’s data. Before drafting a piece, they may require some background information or statistics.Internal writers may not have all of the necessary information; therefore, acquiring data is critical. Here are a few options for gathering information for a case study or original research paper: Analyze sales data for patterns, use social media, and include user-generated content.

The Key to SEO Copywriting Success

The most important thing to remember is that SEO copywriting is a process, not a one-time occurrence. The exact amount of success you’ll get if you slow down and take a step-by-step approach to content development will not be achieved by writing articles on the spur of the moment with no planning.Not everyone is born with a natural ability to write. And that’s fine. A good SEO copywriter does not need to have that ability to succeed. The ability to write SEO content will grow over time if you’re prepared to put in the effort.