Mind Panda Case Study

mindpanda.com

“Great experience so far with Smarter Digital Marketing. Only a few months in and seeing really good results! Recommend!”

Ian, Mind Panda

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Client’s Needs

Marketing Consultancy

Having done an excellent job of creating and developing a completely new brand and product range, Mind Panda came to us to accelerate their sales and grow the business.

We looked carefully at the business, the marketplace and the competition, and discussed with the client what opportunities were the best to focus on.

We used our extensive experience in E-Commerce and online goods to come up with a strategy that would build the brand for the future.

SEO

The client came to us with a fairly complete website, however it was lacking in a number of key SEO signals.

Because the client sells products all over the world, we had to employ a worldwide SEO strategy, with a focus on growing the UK consumer base.

We also identified a number of relevant backlink opportunities to grow the online authority and ultimately the visibility of the website.

What We Did & How We Did It

We worked with Mind Panda to conduct a full SEO audit, performed keyword research and created a campaign roadmap that would target a number of areas within the business.

SEO Audit

Link Building

Analysis & Improvement

Results

Top of page 1 results

Increased website traffic

Increased revenue

What We Achieved

Referring Domains

The client came to us with very few backlinks to the site, and in one year we managed to exceed 150 referring domains.

As always, we chose the most relevant backlinks we could find to ensure that only good quality authority was passed onto the website.

Keyword Rank Positions

There were a few high-volume terms that the client wanted to focus on, so throughout the campaign effort was made to push these up the ranks.

We also wanted to hit several long-tail search terms as we knew people were looking for specific products that our client had to offer.

Revenue

For E-Commerce websites, there is only one way you know if your marketing is working – revenue.

The client came to us in September of 2020, and within just a few months we managed to get the website visible in time for the Winter rush, and continued to grow revenue into the next year.