Glacier Case Study

“We work with Smarter Digital Marketing on a consultancy only basis currently and are very happy with the progress being made”

Susan, Group Marketing Director, Glacier

smarter desktop website

What We Did & How We Did It

Glacier approached us for SEO consultancy, with a long term view of ranking higher than their competitors.

A lot of on page and off-page SEO work was required to rank high for the desired keywords.

Mobile and desktop optimisation

Increase website enquiries on mobile

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Drive more relevant website traffic


Increase in traffic

Increase in conversions

Top of Page 1 results

Client’s Needs

SEO Campaign

Strategy for a highly targeted SEO campaign focusing on b2b lead generation was designed.

Firstly, keyword research was undertaken alongside competitor analysis.

We then made recommendations and website changes through Glacier.


Our goal was to improve the website ranks, authority and trust.

By changing on-page SEO elements we were able to improve the content quality.

Link Building improved the domain trust, and helped us rank higher than the main competitors.

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