Competitor Research & Analysis

We review your competitors using various SEO tools to determine why and where they rank online. Once we have this data compiled we can use this for your SEO campaign.

After we’ve collected a sufficient amount of data regarding your competitor’s marketing campaigns (both SEO and PPC), our in-house SEO consultants will formulate a SEO plan for your website and industry.

How We Do It

Collecting as much data and information as possible on your local and national competitors means we can shape your campaign to fit the needs of the marketplace.

Our SEO Tools

To find new and existing keywords our team uses various SEO tools such as:


  • Site Crawl
  • Domain Checking
  • Competitor Research
  • Backlink analysis

SEM Rush

  • Keyword Research
  • Competitor Research
  • Site Audit
  • Backlink Analysis


  • PPC Keyword Research
  • Negative Match Recommendations
  • Competitor Research

Selecting The Most Relevant Keywords

Selecting the most relevant keywords is important for every website’s SEO strategy. This is the backbone of any SEO campaign and should be undertaken thoroughly.

The above SEO tools can help find new keywords, analyse competitor’s keywords and suggest broad and long tail keywords.

When undertaking keyword research it’s important to use Google Keyword Planner Tool alongside other keyword research tools.

Finding New Keywords

You will be presented with two different tools within the Google Keyword Planner: “Find New Keywords” and “Get metrics and forecasts for your keywords”.

keyword finder

Google Keyword Planner will suggest new keywords based on what you enter during this stage of the keyword process. The more keyword data you input here the better results you will get from the tool.

Analysing competing domains

Ahrefs allows you to analyse competing domains. This tool shows you keyword unique to your website, keywords in common, and the amount of keywords which are unique to your competition. This is really helpful as it means we can see what other websites are doing similar things, giving us the chance to really look in-depth into competition.

competing domains

Domain Rating, Authority & Trust

There are many SEO tools which track links and provide domain trust and authority metrics.

Each of these tools have its own name for the rating/number, however, every tool essentially measures the same thing: the likelihood of ranking and they use a scale from 1 – 100.

Increasing domain trust and authority are the main factors involved when ranking on any search engine. The higher level of trust your domain has, the more traffic you should receive.

Google doesn’t want to give website traffic to untrusted domains as their mission is to “serve the most relevant result possible.”

domain rating

DR and UR (above) are figures which indicate the URL (UR) rating and the Domain Rating (DR) – both figures are out of 99. To have in the 40s is average and you should not place too much emphasis on this.

Frequently asked questions

We closely monitor & analyse 5 relevant competitors within your SEO campaign plan.

Our team identifies the main keywords which your competition ranks for, the average monthly search demand available per keyword, estimated traffic volumes and much more.**

We provide you with a 20 page competitor analysis PDF which contains all of the relevant competitor data.

We use Ahrefs to analyse competition as this provides accurate and relevant data in relation to keywords, search volumes and competition levels.

Yes, we select small, medium and large competitors to look at.

Do you have a project in mind? Get An Estimate for your campaign

Speak to our dedicated and experienced project managers to begin planning your digital campaign today.