G2 Refrigeration Case Study


“Worked with Brian and his team to build new site, manage site and ongoing SEO. Found the level of service to be very good and site is now ranking well for my main key words. This is resulting in significant new lead generation. Would recommend Smarter Digital Marketing.”

Client’s Needs

Website Design

The client wanted a fresh and informative website to encourage more users to the site and to maximise user experience to generate more enquiries.

We sat down with the client to create a strong structure for the site with the right content in all the right places.

Throughout the process there was a big emphasis on using quality images, icons and other media assets to create a website that will remain engaging for years to come.


The client knew that they would need a competent marketing partner who could compete within a fairly competitive industry.

With some real heavy hitters all trying to capture some big contracts from major companies, the only approach was to start a campaign that didn’t hold back right from the start.

We rolled out a nationwide SEO campaign that focused on building up the online presence of the new site quickly and effectively.

What We Did & How We Did It

We created a Google-friendly website right from the beginning, then employed an aggressive SEO campaign to get the new website in front of as many people as possible.

Mobile and desktop web design

Marketing strategy

Link building


Top of page 1 results

Increased website traffic

Increased leads and enquiries

What We Achieved

Referring Domains

After the website redesign, we rolled out a fast-paced link building campaign to ramp up the authority on the domain.

After around 6 months of initial success, the client wanted to double the budget, which means a strong increase in visibility moving into 2021.

Keyword Rank Positions

We managed to secure a number of page one keywords fairly quickly, due to the fact that the domain was relatively old.

The remainder of the high-volume terms then became our focus for the second stage of the link building process.

Enquiry Submissions

Prior to coming to us, the client had only been getting one or two enquiries each month, and we managed to dramatically increase their inbound leads in a short space of time.

The quality of the leads were always very good, since we were able to get G2 Refrigeration in front of web users with the right intent, which is one of the biggest advantages of digital marketing.

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