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Dr Darren Mckeown Case Study

Dr Darren McKeown Case Study

“We’ve been working with Brian for over a year now and he has transformed our online business. He’s got our website up at 10,000 sessions per month which is about double where we were last year. I couldn’t recommend him highly enough.” – Dr Darren McKeown

What We Achieved

  • Optimised conversions for mobile, tablet and desktop
  • Optimised the website content for SEO
  • Built high authority links pointing to our client’s website


Google Organic Traffic has increased by


The number of new visitors to the website has increased by


Visits to the website from mobile devices has increased by



Case Study

Client’s Needs

Dr Darren McKeown was looking for a multi-channel approach with SEO and Google Adwords as the main online marketing channels for promoting the clinic. Our client required improved visibility on Google’s organic search results in order to stay ahead of competitors and increase traffic to the website.


Our strategy comprised of thorough keyword research, competitor analysis and the creation of relevant, high authority links to boost the business rank on search engines. In addition we optimised the website for all devices to improve user experience, plus optimised all the main pages for conversions. Overall we have raised the amount of relevant, organic traffic for Dr Darren’s website ultimately resulting in a boost in sales.


Some clinicians find it difficult to conduct their own marketing and search engine optimisation due to their busy schedules and the important work that they do, requiring their full attention and energy. By hiring a professional digital marketing agency to handle this side of your business you can focus on your patients yet reap the rewards of having a team of experts dedicated to promoting your business online and bringing you more customers. That is exactly what we did for Dr Darren McKeown.

Smarter Digital Marketing for SEO

At Smarter Digital Marketing we provide high-quality SEO for plastic surgeons, tailoring our strategies to adhere to healthcare marketing regulations. With our extensive knowledge in digital marketing including SEO, Google AdWords, Social Media and website development, plus our vast experience working with various health and cosmetic businesses we can conduct effective SEO for the cosmetic industry.

Cosmetic Industry and Healthcare SEO

When it comes to healthcare SEO it’s important to follow Google’s content policies so that your site can rank high for keywords relating to treatments and medicines you provide. We always stay ahead of the digital trends to ensure that we provide your business with the best service possible. If you require professional SEO or any other form of digital marketing for your cosmetic surgery or healthcare business then contact us today to arrange a free consultation.

Do you have a project in mind? Let’s talk about it

Speak to our dedicated and experienced project managers to begin planning your digital campaign today.