Why your brand needs the benefits of combining SEO and PPC
Introduction Continuing the topic of paid vs organic digital marketing we’ll touch upon search engine ads known as PPC and search engine marketing methods commonly known as SEO. Many modern digital marketers implement SEO and PPC in their online marketing strategies. These two methods aim to achieve online growth and attract a broader audience for organisations, however, what splits these two tactics is their approach. They are viewed as different marketing strategies and therefore many brands…
How Paid Ads Can Work With Your Organic Content Campaign
By 2024 paid ads spending on social media will surpass the 200 billion dollar mark. Regardless of your budget, if you want to be competitive in the market you will need a solid strategy in order to compete, after all, a marketing survey which had over a thousand respondents showed that around 80 percent of people are "more likely to purchase from companies that run personalized ads" Organic content distribution as well as paid advertising and PPC are often the marketing tactics implemented when…
Top 5 Social Media Platforms For Your Business
Whatever your feelings on social media it looks like it will be staying for the foreseeable feature. For brands operating online it has become somewhat of a necessity to hold some kind of social media presence although many companies struggle to understand which platform suits them best. It can also be challenging to grow your social media presence. It is our hope then, with this article, to put your brand on the right path to social media prowess.With almost 4 billion people using social media…
Use social media to improve your SEO and drive more traffic
If you have multiple social media accounts for your brand you probably have thought about maximising your social online presence to boost your SEO strategy. In a previous article we talked about the impact social media has on your SEO. Although this impact is significant the question we’ll look at in this blog is more direct and practical. How to improve your SEO using social media? In other words how can you first improve your social media to then improve your SEO, how can your brand optimise…
Balance Page Speed vs. Web Design to Improve Your Website
With the onset of the internet taking the marketing world by storm, websites are becoming increasingly competitive. As a result, there is a high demand for Web developers like those at Smarter Digital Marketing, for example, who can enhance a brand's digital presence in Google's eyes.But how exactly is this done, and are digital marketers the answer to online companies struggling with SEO? Well, let us provide you with the answer. You can broaden and improve your online footprint by optimizing…
Master the different models of pay per click advertising
Did you know that you can make $2 for every $1 spent via pay-per-click (PPC) campaigns? PPC ads are becoming increasingly common because they provide an excellent way for businesses to drive valuable leads. PPC generates instant results and is often much faster at achieving results than SEO. Not only do such campaigns take the work off your plate, but they also are likely to yield a higher ROI. In addition, PPC visitors have a 50% more chance of conversion than organic traffic. Due to their…
The Pros & Cons of Every Automated Bidding Strategy
Over the last two years, Google Ads has been progressively modifying its platform in a way that encourages marketers to utilize its automated capabilities. This development has generated conflicting reactions among advertisers. Google Ads provides automated bidding, Smart Bidding, and manual bidding – the number of available bidding choices seems to be increasing, and it might be difficult to comprehend how each one works. Nonetheless, it is essential to keep up-to-date on Google's…
Is Link Building Still Effective in 2022?
What comes to mind first when you consider all the aspects of a company website that should be optimized in 2022? There are content, page names, and other technical SEO (Search Engine Optimisation) elements, as well as backlinks.Even in 2022, 90.63 percent of websites generate no organic traffic while 66.31% have no referring domains pointing to them, according to Ahrefs. Additionally they mention backlinks as one of top three most important ranking factors in Google search results.This graph…
How the social media SEO impact improves your rankings
Google is a competitive battlefield for businesses where every company strives for their content to appear higher. Ideally, as soon as it is created, your content would be immediately accessible for your target audience on Google’s top search results. However, we do not live in an ideal world, but rather one that requires you to focus on SEO (Search Engine Optimisation) if you want to survive. In fact: “Over 75% of people do not go past the first page of an online search” “Over 25% of people…
Build an SEO friendly web design that ranks higher
The significance of SEO web design lies in the fact that when we invest in building a website, we want it to be visually appealing and search engine friendly, with practical, easy, and intuitive navigation. This is all part of the effort to provide a positive user experience. However, is this strategy compatible with SEO services and techniques? Despite a number of obstacles, the combination of search engine optimization with web design is very practical. This becomes evident when we get a…