How Paid Ads Can Work WIth Your Organic Content Campaign graphic picture

How Paid Ads Can Work With Your Organic Content Campaign

By 2024 paid ads spending on social media will surpass the 200 billion dollar mark. Regardless of your budget, if you want to be competitive in the market you will need a solid strategy in order to compete, after all, a marketing survey which had over a thousand respondents showed that around 80 percent of people are "more likely to purchase from companies that run personalized ads" Organic content distribution as well as paid advertising and PPC are often the marketing tactics implemented when…

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Top 5 Social Media Platforms For Your Business

What Social Media Is Best For Your Business Whatever your feelings on social media it looks like it will be staying for the foreseeable feature. For brands operating online it has become somewhat of a necessity to hold some kind of social media presence although many companies struggle to understand which platform suits them best. It can also be challenging to grow your social media presence. It is our hope then, with this article, to put your brand on the right path to social media prowess.…

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How To Improve Your SEO Using Social Media

If you have multiple social media accounts for your brand you probably have thought about maximising your social online presence to boost your SEO strategy. In a previous article we talked about the impact social media has on your SEO. Although this impact is significant the question we’ll look at in this blog is more direct and practical. How to improve your SEO using social media? In other words how can you first improve your social media to then improve your SEO, how can your brand optimise…

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Page Speed vs. Web Design – How to Do Both Right

With the onset of the internet taking the marketing world by storm, websites are becoming increasingly competitive. As a result, there is a high demand for Web developers like those at Smarter Digital Marketing, for example, who can enhance a brand's digital presence in Google's eyes. But how exactly is this done, and are digital marketers the answer to online companies struggling with SEO? Well, let us provide you with the answer. You can broaden and improve your online footprint by optimizing…

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The Different Models of Pay-Per-Click Advertising

Did you know that you can make $2 for every $1 spent via pay-per-click (PPC) campaigns? PPC ads are becoming increasingly common because they provide an excellent way for businesses to drive valuable leads. PPC generates instant results and is often much faster at achieving results than SEO. Not only do such campaigns take the work off your plate, but they also are likely to yield a higher ROI.  In addition, PPC visitors have a 50% more chance of conversion than organic traffic. Due to their…

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The Pros & Cons of Every Automated Bidding Strategy

Over the last two years, Google Ads has been progressively modifying its platform in a way that encourages marketers to utilize its automated capabilities. This development has generated conflicting reactions among advertisers. Google Ads provides automated bidding, Smart Bidding, and manual bidding – the number of available bidding choices seems to be increasing, and it might be difficult to comprehend how each one works. Nonetheless, it is essential to keep up-to-date on Google's…

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