Guide to Google Smart Shopping Campaigns and Shopping Ads
Google Smart Shopping campaigns changed how retailers approach e-commerce advertising by automating bidding and ad placement across the Google Network. While Google has now integrated these into Performance Max, the core principles of how these shopping ads function remain the same. If you want to sell products online, you need to understand how the feed, the bidding, and the automation work together to find customers. This guide covers everything you need to know about managing these campaigns…