All organisations, large and small, require their brand’s values and benefits to be highlighted online. Having an integrated marketing strategy is necessary for every type of business if it intends to be successful in their chosen marketplace.

Of course, once you have worked with the experts to implement a strategy, how do you know that it is working?

Below are some factors which may indicate your plan is working and your organisation’s online presence is heading in the right direction:

In-Depth Analytics

We know every customer is different. We will formulate and implement a tailored SEO strategy especially for your business.

These are essential for tracking the results of your website strategy and providing the data on the number of visitors, keywords which people are using to find the website, click-through rate, bounce rate, landing page reports and other signals of a growing digital marketing campaign such as higher conversions.

A recent report by Econsultancy states 40% of people abandon a website page which takes more than three seconds to load. This is why we utilise the latest analytics software to improve the performance of your website.

Google Analytics and Optimizely are examples of main tools which we the majority of people use.

Conversion Rate Optimisation

An increase in conversions is a positive sign that your website strategy is working. According to Kryptonite Digital contact forms with three fields convert. Running an effective campaign will result in increased targeted traffic, therefore, this assumes that people who are coming to the site are more likely to purchase, and convert into consistent profitable customers. We are a digital agency Glasgow & Edinburgh would recommend, so why not work with us and start growing your presence online.

A/B testing

This is one of the most important activities you should undertake when analysing whether your conversion rate is optimised.

“Most websites don’t have a massive traffic problem, however, every website in the world has a conversion problem.”

Usually, conversion rates typically range from 1 to 3 percent. Smarter Digital marketing SEO Services Glasgow & Edinburgh can assist you in converting your visitors.

Monitoring traffic

Before starting a website strategy it’s a good idea to have an understanding of the usual volumes of traffic which your website receives. By noting numbers of website visitors prior to a website strategy being built, it will be possible to understand the impact which the new website build has had on visitor numbers.

“According to Ion Interactive more than 20% of businesses have report that they do not have an effective strategy for landing page testing.”

If your traffic levels are falling consider building new landing pages or tweaking existing pages.

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Reaching your aim and objectives

An interactive, stunning website can elevate a company to the next level and help ratify the company’s main aim and objectives. When you can see that the business is progressing steadily towards its goals, this is a good sign that the plan is working in the way that it was intended.

Our professional SEO Services in Glasgow & Edinburgh can help find solutions to your website’s problems. Contact us today to reach your goal.

Increased interest

Interactive Marketing suggest that you only have 8 seconds to make a compelling headline. When a strong content marketing plan has been successfully executed this should result in improved revenues as you will be reaching your target group of consumers and gaining more queries from potential customers.

If you are unsure whether your website is optimised at all levels and is fully functioning. If you have any queries or questions contact Smarter Digital Marketing – professional website design Glasgow & Edinburgh.

Brand recognition

Websites are a crucial part of brand recognition. Once consumers begin to recognise a brand then the business can be certain that the website strategy is effective.

According to Econsultancy (2011), only 65% of companies witnessed a considerable improvement in conversions. One way of finding out whether a company is getting the message out there is to conduct regular surveys to affirm whether consumers are beginning to recognise the brand. Feel free to ask our clients what they think of us – SEO Company Glasgow & Edinburgh.

Social media

If people are talking about a business then it is a sure sign that it is doing something right. Social media is a great way of monitoring whether a website strategy is targeting the type of customers that the business wants to reach.

As social media experts we know which platform to use when targeting your customers.

According to Digital Insights 40% of Youtube traffic comes from mobile. If your brand utilises these digital channels then you may need to take a different approach to your online marketing strategy.

Our social media agency Glasgow & Edinburgh understand the best way to communicate to your target market.

Building A Brand

Any company which is serious about building a brand needs to have a strong digital agency Glasgow & Edinburgh would recommend to support them along the way.

Of course, with so many different digital agencies in Glasgow out there it can be difficult to determine which the best option is.

The first question you will want to ask is about the structure of the agency. Is there a professional team based at an established premises? Or is it run by a freelancer?

Finding out more about the agency will help to give a better idea of whether or not the agency is able to manage the needs of your campaign effectively.

Moreover, it’s a good idea to take a careful look at the company’s website so that you can get a better understanding of their approach to working with a client; this will help to determine whether you feel the agency can take the business in the direction that you want it to go.

Creativity & Innovation

A great digital agency in Glasgow & Edinburgh will be able to demonstrate their creative flair. Creativity is an integral attribute in any successful digital agency, therefore, marketing material needs to be unique and personalised if it’s going to make its clients stand out from the crowd.

An agency that can show that it is capable of coming up with the creative strategies, which a business will need if it is going to succeed, is imperative to success. If you need advice or help planning your online marketing activities then contact us today and see how we can improve your website or mobile strategy.

Another recent report by Econsultancy states that 62% of companies which designed a website specifically for mobile resulted in increased sales. Our mobile app development Glasgow & Edinburgh services can assist you with a well-executed mobile strategy today.


Digital marketing is completely different to more traditional forms of marketing so ideally you need an agency which has a specialisation in the area as they will have a firm knowledge of what it takes to make a business a success in the modern era. Our digital agency Glasgow & Edinburgh are specialists in what we do so call us today or send us an e-mail.

Digital Strategy

A recent 2013 report by Digital 21 states that total internet usage for businesses of all sizes is roughly 74.8%. This further supports the fact that having an integrated digital marketing strategy is crucial for all businesses, whether they are large or small. Therefore, if a digital agency in Glasgow & Edinburgh are going to help drive business forward then you need to be certain that they have a firm strategy in place for you.

Our digital marketing agency in Glasgow will be happy to give a client a good idea of how they can help a business, and how they envisage developing marketing campaigns. Alternatively, you can rely on our professional SEO services Glasgow & Edinburgh whereby we can craft the perfect strategy for you today.

Everything works seamlessly

Any digital agency Glasgow & Edinburgh would recommend won’t just come up with a strategy; it will also have a clear plan on how to implement it. The best agencies know that there is no point in having a strategy without giving some thought into how that plan will be fulfilled.

It takes time and knowledge to implement an effective digital marketing strategy, especially an innovative and all-encompassing approach. According to Brand Watch (2013) using videos on landing pages can increase conversions by 86%.

Therefore, to truly stand out from your competitors its utilising media which your target market are interested in with the intention of converting your customers.

We really are here to assist you with anything digital. Contact the only SEO Company Glasgow & Edinburgh would recommend on 0141 374 2165.