When To Hire a PPC Agency Service For Your Business

When To Hire a PPC Agency Service For Your Business

When is The Best Time to Hire a PPC Agency Service For Your Online Business? If you’re reading this, you’ve probably heard of PPC advertising before. Maybe you've even tried it yourself and found that your ads weren’t effective. Or perhaps you tried PPC advertising but didn’t have the time or resources to manage it consistently, so your campaigns fell flat.  Perhaps you just don’t understand how PPC works or what makes one strategy better than another.  Either way, we get it: It can feel like…

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Benefits of Combining SEO and PPC

Introduction Continuing the topic of paid vs organic digital marketing we’ll touch upon search engine ads known as PPC and search engine marketing methods commonly known as SEO. Many modern digital marketers implement SEO and PPC in their online marketing strategies. These two methods aim to achieve online growth and attract a broader audience for organisations, however, what splits these two tactics is their approach. They are viewed as different marketing strategies and therefore many brands…

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How Paid Ads Can Work WIth Your Organic Content Campaign graphic picture

How Paid Ads Can Work With Your Organic Content Campaign

By 2024 paid ads spending on social media will surpass the 200 billion dollar mark. Regardless of your budget, if you want to be competitive in the market you will need a solid strategy in order to compete, after all, a marketing survey which had over a thousand respondents showed that around 80 percent of people are "more likely to purchase from companies that run personalized ads" Organic content distribution as well as paid advertising and PPC are often the marketing tactics implemented when…

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Top 5 Social Media Platforms For Your Business

Whatever your feelings on social media it looks like it will be staying for the foreseeable feature. For brands operating online it has become somewhat of a necessity to hold some kind of social media presence although many companies struggle to understand which platform suits them best. It can also be challenging to grow your social media presence. It is our hope then, with this article, to put your brand on the right path to social media prowess.With almost 4 billion people using social media…

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How To Improve Your SEO Using Social Media

If you have multiple social media accounts for your brand you probably have thought about maximising your social online presence to boost your SEO strategy. In a previous article we talked about the impact social media has on your SEO. Although this impact is significant the question we’ll look at in this blog is more direct and practical. How to improve your SEO using social media? In other words how can you first improve your social media to then improve your SEO, how can your brand optimise…

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Page Speed vs. Web Design – How to Do Both Right

With the onset of the internet taking the marketing world by storm, websites are becoming increasingly competitive. As a result, there is a high demand for Web developers like those at Smarter Digital Marketing, for example, who can enhance a brand’s digital presence in Google’s eyes. But how exactly is this done, and are digital marketers the answer to online companies struggling with SEO? Well, let us provide you with the answer. You can broaden and improve your online footprint…

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