Since it’s release in May 2003, WordPress has grown to now provide the foundation for over 35% of websites on the internet. 17 years on, in 2020, WordPress continues to grow as more website owners realise the benefits of using WordPress and make the switch.

The biggest factor in WordPress becoming so popular has been its ability to achieve excellent SEO results when combined with an SEO campaign. Businesses place more importance than ever on SEO, and this has helped WordPress considerably to become much more popular as it is widely regarded as the most Google friendly platform for websites to use to see results in their ranks.

But why is that? We decided to explore the strong links between WordPress and SEO results in more detail.

What Makes WordPress Better For SEO?

There are numerous reasons which make WordPress the best platform for websites to utilise in order for them to rank better on Google. The vast majority of these reasons are very subtle to the visitors to the site who would not know any better, but they are particularly obvious to the person designing the website.

Swift Optimisation

One of the most beneficial elements of selecting WordPress is that it is incredibly easy to set up and make adjustments to your site through. Even novices of website building will be able to understand how to use the platform thanks to the overwhelming number of tutorials which are available at users’ disposals. This is why WordPress’ blogging feature is widely regarded as one of the best SEO tools which the platform provides.

Blogging Feature

All WordPress sites come with a blogging tool which is obviously particularly useful with regards to people being able to rank their site better on Google. This is because if a website is able to produce consistent content which is useful and engaging to their target audience, users are more likely to spend time on your website. This will inevitably give your site a boost thanks to Google perceiving your site as useful to your industries audience due to the increased amount of traffic spending time on your site.

Blogging with WordPress couldn’t be easier. All that is required is going to the “Posts” section of the left side menu and selecting “Add New”. Users can then begin creating content which will be engaging and of interest to their users before then “publishing” the content. This will automatically start a blog section on their homepage with all of your previous blog posts being listed.

WordPress Plugins

WordPress knows how important SEO is to their users. As a result, before you publish your content its important you utilise the various plugins within WordPress to make your content as optimised as possible. WordPress provides several plugins which can help with SEO, but the most effective SEO plugin which WordPress has at their disposal is ‘Yoast SEO’. This plugin is incredibly effective at helping both SEO experts and beginners.

Firstly, the Yoast SEO plugin will help beginners to get a deeper understanding of the importance of keywords being included within the slug and meta description of their webpage. Providing clear guidelines of how many words a meta description must contain helps users to present their page effectively.

Managing metadata is incredibly easy through WordPress. By guiding you through the process of filling out your page titles and meta descriptions, as shown above, this helps companies considerably in order for them to optimise their webpage as well as they possibly can without having notable experience of using SEO.

Metadata is important for your site because it lets search engines know exactly what that page represents. Adding keywords which you are targeting into this data provides your page with the best possible chance of the page ranking. The Yoast SEO plugin makes this process extremely easy to understand and implement.

This is particularly useful as various other content management systems will not offer such a clear and understandable SEO tool to set your page’s titles and meta descriptions. After completing your content, this plugin asks you for the keyword you are targeting before highlighting the changes which need to be made to the above content in order to optimise the blog post.

Various techniques such as keyword density may be difficult to understand for somebody who is unfamiliar with SEO.

Tools such as Yoast SEO make it incredibly easy to understand how you can ensure your contents keyword density is as optimised as possible in the eyes of Google.

Keyword density is a topic within SEO which we’ve covered.

User Experience

Taking advantage of the blogging opportunity which WordPress provides, can be a considerable influence on the results from your SEO campaign.

Having engaging blogs on your website can dramatically improve the overall user experience which your website provides. If visitors stay longer on your site thanks to them finding relevant content, then this will decrease the bounce rate of your website.

As a result, this will make your site much more likely to rank better as Google rewards websites which are thought to provide users with an enjoyable experience.

Plugins Make Everything Easy

WordPress plugins are unquestionably the best thing about the system and are a huge factor in it being so popular.

Simplicity is key with WordPress and they make it incredibly easy to make small changes to your website which can have a BIG impact on SEO results. This is further evident through the Yoast SEO tool.

WordPress allows you to make changes to your permalink very easily, which means that your URL is much more attractive looking than simply random letters following your URL.

This can also be particularly effective if you have a keyword that this page is targeting. For example, if you have a page targeting “SEO Services London” you want this to be in your page’s permalink:

As shown above, Yoast makes this incredibly easy to achieve. By simply adding these keywords within the slug with a hyphen separating each one, this will then put them into the site’s URL.

This not only makes the URL better to look at, but it helps gives Google an indication about what the content on this page is related to.

Loading Times

If a webpage has a slow loading time this can have a significant impact on the pages bounce rate.

People are unlikely to stick around and wait for the page to load up if it takes any longer than a couple of seconds.

A higher bounce rate is not looked upon kindly by Google and will result in your page having a considerably worse ranking.

This is where WordPress can help. WordPress has plugins like WP Optimise which helps compress all images on your site and clears your database to help your page load considerably quicker.

WordPress Provides Integrated Campaigns

The platform which social media provides to market your brand is one of the best tools any marketer can now make use of.

Ensuring that social media is integrated within your campaign is essential.

Having a strong presence on social media can help your content reach far more people online.

Building a strong presence for yourself online can allow businesses to share their new content on social media which may then be shared far and wide increasing the amount of engagements received.

Unsurprisingly, WordPress has a plugin specifically designed to allow you to add in social media go to buttons within your blog which makes it easier for readers to share content they like with their online social circle.

We have found the ‘Sassy Social Share’ plugin to be the most effective for WordPress to get the most out of your social media channels alongside your content.

By reaching more people with your content, more people are likely to visit the page and read it which will have a beneficial impact on the rankings of the page thanks to an increased number of visitors spending time on your site.

If WordPress Is So Easy, Do I Need To Pay For SEO?

Unfortunately, SEO isn’t quite as simple as changing a few words in your title and meta descriptions and suddenly being able to rank well.

WordPress is simply a tool, which when utilised alongside an SEO campaign provides you with the best chance that you will achieve excellent rankings.

WordPress ensures it is incredibly easy for you to implement the best SEO practices within your website.

External strategies such as link building can see dramatic results when combined with a fully optimised website.

Link Building Combination

Link building as an SEO strategy is a vital component of any successful SEO campaign.

With Google constantly becoming smarter, ensuring you are receiving high quality links has never been more important.

Link building involves the process of receiving links from other websites to yours.

These hyperlinks will be sent from highlighted keywords which are relevant to your site which will then provide your page with a boost on Google’s rankings.

WordPress gives your website the best chance of enjoying excellent results from these links, and here’s why:

1: Let’s say you’re a London based windows company called Barrets Windows. You specialise in double glazing.

2: You also sell triple glazing, but aren’t getting any customers for your triple glazed windows.

3: You set up a new page with ‘Triple Glazing London’ as the title and include this in the meta description too, as guided by one of WordPress’ many SEO plugins.

4: You then have an SEO company send a link to the ‘Triple Glazing London’ page targeting the ‘Triple Glazing London’ keyword.

5: The combination of correct SEO practices being evident on the page combined with a link being sent targeting the keyword will see a greater boost in the page’s rankings in comparison to a page which has not implemented correct SEO techniques.

Without the SEO plugins which WordPress provides, the title of the new triple glazing page may have been “Barrets Windows” which would not be as likely to enjoy great ranking results.

Other CMS which are not as SEO orientated as WordPress won’t guide their users who aren’t experienced with SEO through the process ensuring their page is as SEO friendly as possible.

Optimising Images

Other platforms don’t make simple SEO adjustments like optimising images as simple as WordPress do.

Images throughout your content is essential to ensure that the user experience is as good as possible to encourage users to stay on the website because the content is as aesthetically pleasing as possible.

In order to give your page the best chance of ranking well on Google, optimising your images can be a big help in giving your page an additional boost up the rankings.

On WordPress this is really easy to do within your article. By selecting the edit option on your selected image, you can then add text into the “Alternative Text” box.

In order to achieve the best results, you want this text to include the keywords the page is targeting.

It only takes a couple of clicks to optimise each image on your website which can make a difference to your SEO performance.

Mobile Compatibility

Unless you’ve been living under a rock, you’ll know that a huge portion of people who use the internet today do so using a tablet or smartphone device.

As a result, it is essential that your CMS provides themes which can easily be optimised for mobile use. WordPress does exactly that.

This allows you to be easily able to preview what changes on your site would look like on a mobile device.

Furthermore, Google expects to find a mobile version of your website.

If this version isn’t of the same quality as your website or has longer loading times and an inefficient design its very likely that this will have an impact on your websites ranks.

Summary

WordPress is undisputedly the best content management system in order to achieve the best SEO results possible.

The simple nature of WordPress makes it perfect for beginners to learn the correct SEO techniques which need to be implemented to give your site the best chance of ranking well.

However, even people who are experienced within SEO would be doing themselves a favour by using WordPress as it has been evidenced that Google ranks sites using WordPress more favourably.

This is likely attributable to the better SEO practices used by WordPress.