Responsibilities

  • Account management including campaign planning & setup for a variety of clients
  • Continual optimisation according to client brief and best practice guidelines
  • Keyword research, ad copy test, bid management and competitor analysis
  • Involvement in paid search, display advertising and some social media
  • Working with the development team to ensure landing pages are effectively optimised for all campaigns to ensure maximum ROI and conversion is possible
  • Preparation of client reports and provide analysis and recommendations to drive KPIs
  • Account management, administration, forecasting and budgeting
  • Working closely with the team to ensure paid search activity falls in line as part of an integrated marketing strategy for our clients
  • Keeping up to date with the latest industry trends

Qualifications and Skills

  • A strong interest in digital marketing
  • Strong numerical and analytical skills plus the ability to manipulate data, measure performance and identify areas of improvement. Working knowledge of Excel preferably.
  • Strong language skills to create compelling ad copy and communicate with clients
  • Good interpersonal skills and the ability to effectively communicate with colleagues and clients
  • A motivated self-starter with a passion for digital and search marketing.