Poor design causes 90% of web users to leave. From bespoke web design and usability to mobile responsiveness, design has several components that all contribute to whether or not users stay on the website. Today, we’ll concentrate on the customer experiences across several platforms.

The value of consistent, cross-device user engagement and designing for a variety of devices cannot be overstated. It is why in this post, we’ll go through some of the most common website dimensions and why they’re vital for making your website more responsive. Continue reading to learn which website dimensions are the most important to consider.

What Is Responsive Design, And How Does It Work?

Responsive design is a web design methodology that enables your content to adjust to various display and window dimensions on a range of devices. On desktop screens, for instance, your content may be divided into different rows since they are large enough to fit such a design.

Also, it will be difficult for users to view and respond to your content if you divide it into many rows on a device. Hence, responsive design allows you to present several, distinct layouts of your information and design to various devices based on screen dimensions.

Furthermore, responsive design is the process of creating web properties so that the device on which they have viewed dictates how the site is presented. It’s usually done according to the “mobile-first” philosophy, which means that the experience is first designed on mobile platforms like tablets and smartphones, then expanded up to bigger screens.

Why Is Responsive Design Important?

So, why is having a responsive design for your content so important? Everything is fairly obvious. People nowadays utilise  a variety of devices to browse the web, including laptops, PCs, tablets, cellphones, and smartwatches. It is no longer necessary to build a particular web design version. It ought to be changeable and take into account the size of various devices’ displays.

Because you can’t predict whether your potential guests will use smartphones or desktop versions, you’ll need to establish an adaptable design to engage all users and keep them on your website. Besides, if a user has a terrible experience even once, they are unlikely to return. As a result, the content must be interesting to read and understand. Or else the number of users will dwindle.

How Do You Make A Responsive Website?

Responsive design is an approach for building websites that are compatible with any type of device. This is a great way of building traffic to your site. Websites that do not have a responsive design have a higher chance of losing a large proportion of visitors. So, here are the guidelines for making a responsive website.

Determine The Best Responsive Breakpoints

A breakpoint is referred to the “point” at which a site’s design and content adjust in a specific way to deliver the greatest possible customer experience in responsive web design. Each website is viewed on a variety of platforms with varying screen resolutions and dimensions.

The software must display flawlessly on all screen sizes. It is not possible to alter, edit out, or conceal data or pictures. Moreover, developers must employ responsive breakpoints, also known as CSS breakpoints or multimedia query breakpoints, to do this. These are the code’s specified points. The content adapts to these criteria and modifies itself to the website dimensions in order to display the correct design.

With CSS breakpoints, webpage content will adjust to screen resolution and show in a pleasing and easy-to-read manner. Likewise, breakpoints should be utilised for the most typical device dimensions spanning smartphones, laptops, and desktops.

These are the ones:

  • 375×667 (3.75%)
  • 1920×1080 (8.89%)
  • 360×640 (7.28%)
  • 1536×864 (3.88%)

Begin By Creating A Fluid Grid

Prior to this, websites were measured in pixels. They are now, however, constructed using a fluid grid. A fluid grid, in essence, arranges and adjusts web items on a site in accordance with the screen dimensions on which they are displayed.

Rather than designing a single, fixed-size defined in pixels, items on a fluid grid would adapt and resize to match the screen. A fluid grid is organized into columns with widths and heights that are adjustable rather than fixed. The dimensions of elements and content are determined by the size of the display.

Working on the source code of a site allows you to create the principles of a fluid grid. A fluid grid also aids in the visual consistency of a site throughout numerous devices. It also allows for more precise alignment management and speedier design decision-making.

Use Touchscreens

Consider using touchscreens while considering how to make a responsive website. Touchscreens are now standard on most devices (smartphones and desktops). Some computers are also coming up, featuring touchscreens in addition to keyboards.

Clearly, a responsive website will need to adjust itself to work with touchscreens. As an example, suppose the homepage has a drop-down list.

  • On phone displays, smaller components such as buttons must be simpler to identify and select.
  • On the desktop, every menu ought to be big enough to be touched with a touchscreen.

To do so, utilise graphics, CTAs, or modify these components to appear well on many screens.

There are 3 types of touchscreens: Resistive Touchscreen, Surface Acoustic Wave Touchscreen, Capacitive.

Choose A Pre-Designed Layout Or Theme To Spare Time

If designers and developers are under a tight schedule and need to create a flexible website, they can use a theme or pre-designed template with built-in responsive features. WordPress offers a variety of options in this area (both and free). Besides, designers only have to make a decision on colour, branding, and message after deciding on a theme.

Responsiveness Should Be Tested On Real Devices

When learning how to build a responsive website, it’s easy to overlook the importance of testing on actual devices. Designers can fiddle with the code as much as they like, but its use must be tested in real-world scenarios.

What Website Dimensions Are Best For Responsive Design?

There isn’t a preferred single screen size for designing. Websites must respond quickly and flexibly to all screen resolutions across all devices and browsers. It should be mobile-friendly and accessible. Also, consider your target audience. From 360 x 640 to 1920 x 1080, there’s a design for you. To make things easier, here are the different website dimensions:

  • Designs for desktop with resolutions ranging from 1024×768 to 1920×1080.
  • Design for tablets ranging from 601 x 962 to 1280 x 800 pixels.
  • Design for mobile devices ranging from 360 x 640 to 414 x 896 pixels.
  • Don’t design for specific monitor screen resolutions. Guests’ screen widths and web page windows states differ.
  • Check Google Analytics to see what the most popular resolution sizes are for your target demographic.
  • The design must be fast and efficient. Use a dynamic or responsive design that adapts to the size of the user’s browser window.
  • Keep an eye on the mobile-friendly and accessibility alerts in Google Search Console.

It should always look nice and operate well at all dimensions, which is why it’s used to advocate for a readily interactive liquid layout controlled by relative widths. A responsive web design is now the norm.

The following are the three most important factors to consider when optimising a page layout for specific screen size:

Initial Visibility Of The Web Page

Is all-important content displayed above the fold so consumers don’t have to scroll? This is a trade off between the number of items presented and the amount of detail shown for every item.

Readability Of The Web Page

Given their assigned width, how simple is it to see the content in various columns? With the right website dimensions, you can ensure the readability of your content. As a result, the user experience will improve.

website readability

Aesthetics Of The Web Page

How does your site look when all of the elements are the right size and in the right place for this screen resolution? Are all of the pieces in the proper order — for example, are captions adjacent to photographs, etc.?

All three factors should be considered at all sizes, according to usability recommendations. So, check the screen resolutions in the browser window from 360 x 640 to 1920 x 1080. Also, all throughout the size range, your site should rank well on all metrics.

Even though such limits are less necessary, your page must work at even different sizes. Although such visitors must be able to view your site, a less-than-ideal design might occasionally be an acceptable alternative.

website aesthetics

How Do You Know If Your Website Dimensions Aren’t Right?

Is your website outdated, trapped in the past, or simply not working as it should? When you visit your competitors’ websites, do you get website envy? It appears that a website redesign is in order.

The overall performance of your site can be influenced by a variety of factors. The indicators that usually signal a bad website are also hindering your website’s ability to rank for specific SEO keywords or generate leads. The following are signs that your website dimensions are inappropriate:

Slow Loading Time

The amount of time required for pages on your site to load is referred to as site speed. If your site is slow, pages take too long to load on a user’s computer or phone, resulting in a poor user experience. The bounce rate is also influenced by the speed of the website.


Page load time is measured in two ways:

  • Page load time: We define this by the amount of time which it takes for the browser to send a request to the server & the page to fully load.
  • Time to first byte: Defined by the time taken between the request being sent to the server & the browser receiving the first byte of data.

Page loading speed is an integral part of a website’s usability.


Google decided page loading speed to be part of it’s 200 critical ranking factors.

This means that the position of a website in organic search is influenced by page load time. Therefore, it’s important to consider optimising your site’s page speed. Every website has competitors so to keep on acquiring site traffic and impressing visitors you’ll need to have a fast-loading site.

The average time it takes for a desktop webpage to load is 10.3 seconds. Conversely, a mobile landing page can take 22 seconds to load. With 53% of visitors leaving a page if it takes longer than 3 seconds to load. In short, your site should load as quickly as possible. A great page load time takes 1-2 seconds. A 2 second delay in page load time resulted in page abandonment rates of up to 87%. Google aims for under half-a-second load time as a benchmark.

Excessive Amount Of Text

Having an excessive amount of text on your website might be intimidating to anybody who sees it. Not only will no one comprehend everything you’ve spent so much time writing, but it will also make your website look busy and hard to navigate. A good way to split up text on page is to incorporate other types of content. For example, video content is a great way to balance the text ratio. Using video or photo content that is relevant to your text is a good approach  to hook users and keep them interested. This will increase conversion rates and spread brand awareness organically.

Concentrate  on the quality of your words, not the quantity.

There is a popular saying:

“Don’t worry about your word count. Worry about making your words count.”

Poor User Experience

After seeing a page on your site, the last thing you like your users to consider is, “Now what?” Uncertainty about the next step not only confuses the end-user but can also make someone feel irritated, lose interest, and leave your site to continue looking for a solution to their question. This results in several opportunities being squandered.

Incompatible With Mobile Devices

What does it indicate when a website isn’t mobile-friendly (or flexible)? It simply implies that the layout of a website on the phone does not differ from the desktop. This implies the user must manually zoom in and move around the page to view the content. The text is too small to view, the images are strewn around the website, and the navigation isn’t always accessible.

Why Are Website Dimensions Important?

These days, almost every new customer requests a mobile version of their site. After all, having a design for Samsung and another one for the iPad, iPhones, netbook, and Kindle is realistically required, and all screen resolutions must be compatible. As a result, having the right website dimensions is critical.

When designing a piece, for example, size is critical in ensuring that the layout is functional, appealing, and well-organised. The second aspect is to use your viewer’s size to draw them in. Large and little parts can be contrasted, or a picture can be made larger and cropped in an interesting fashion.

How To Find Out Your Screen Resolution?

Your device’s screen resolution has a significant impact on how you use it. Depending on what you’re doing, you can figure out what your resolution is in a variety of methods. Simply right-click wherever on your desktop and select display settings if you’re using a PC. You’ll be able to see and adjust the resolution. A lot of websites also allow users to instantly determine their screen dimensions.


Will A Switch To A Responsive Mobile Site Lead To A Significant Increase In Google Traffic?

Not always, but it’s possible. As with many aspects of Google optimisation, having a mobile-friendly site is more or less to guarantee that you preserve the traffic you already have, rather than to guarantee that you obtain any additional free traffic from search engines.

If you don’t have a large amount of traffic from mobile users, this Google change will have an obvious influence on your traffic levels. Nevertheless, it will almost certainly become a significant challenge to operate over time.

Google and its visitors are raising the quality standard yet more, and if you want to engage in increasingly competitive local SERPs, this is yet another challenge to jump.

In the long run, this mobile conversion could only benefit your users; however, in the near term, it will be fascinating to watch how it affects small company conversions, as mobile exchange rates are often lower than desktop lead generation.

This mobile-friendly system, according to Google, will have a bigger influence on SERPs than both the Google Penguin and Google Panda algorithms — and we’ll learn more as time passes.

Guidelines For Integrating Responsive Design

The following guidelines make designing a website for many screen dimensions a lot easier:

Recognize Your Stumbling Blocks

A stumbling block is the “point” at which a site’s design and content adjust in a specific way to deliver the highest expected user experience in responsive design. When the information appears to be mismatched, designers must include a boundary to make a website responsive. To ensure responsiveness, various points must be specified depending on the number of devices to which the site is being synchronised.

Design Fluid Layouts

The term “fluid design” refers to a design layout that may change to match the device display. Every display that is not linked to a fixed design layout will distort in an unfavorable way. Work on design layouts utilising percent units and max-widths to guarantee that they fit mobile devices while not getting too big on desktop device screen sizes.

Reduce Friction

This simply implies that the design must be simple to utilize across a variety of devices. Responsive design encompasses not only the appearance of a website but also how it functions inaccessibility and functionality. Concentrate on small friction because web elements have less space to display as screen sizes shrink, making them more likely to scatter and deform.

Mobile-First Design

Design with a mobile-first strategy because friction is more likely to arise on smaller devices. It is more difficult to reduce a desktop design for a mobile viewport than it is to do the opposite. When designing for mobile, you should incorporate only the features that are absolutely needed for the best user experience.

mobile first design

Do Testing

One of the most crucial aspects of the development process is testing. You should test the design using responsive design checking tools to guarantee that it is responsive and displays correctly on various screen sizes.

How Do You Create A Site That Looks The Same Across All Browsers And Resolutions?

You can’t do it. Avoid attempting to develop a website that looks the same in every browser, screen, or platform resolution.

You could go with a fluid style sans tables for your layout, with percent widths that deform to meet a user’s browser settings, or you could look into responsive design options that can make the same approach.

Responsive designs are preferred by Google, which is a good thing for those who have implemented them. As a result, it’s critical to understand your target demographic, the devices they use and create a mobile-friendly website with good dimensions.

Does Your Mobile Site Redirect to a Different URL and Version?

That’s not great, to say the least. In truth, it will never be. Some people used text editions of sites to create material for users or browsers that won’t support components of their webpages back in the day, in an (often futile) effort to make their content more usable.

If you’re considering establishing “a mobile” version of your site, it’s always best to give one URL to a visitor for usability reasons. This is no different when providing smartphone or mobile content. Of course, if Google switches to a mobile-first index, this will become even more critical.

In the coming years, Google may very possibly rank you mainly based on your mobile experience. Thus, you all need to be conscious of the major adjustments that may occur in Google’s SERPs.

Due to canonical URL issues for search engines, it’s generally even more crucial to give just one URL when Google is the ‘guest’ – and this was the case before the advent of the canonical link element years back. As a result, the ideal circumstance is for only one URL to be delivered at all times.

Why Do You Need To Improve Your Website Dimensions?

When images aren’t optimised, websites take longer to load. Slow web pages result in a bad user experience, a lower likelihood of ranking in Google searches, and fewer queries and customers as a result.


As per the website dimensions rules, downloading your photos in the correct ratio and maximising them for the web can help with a number of things, including:

User Interaction

When you are using high-quality, compelling images on your website, users will have a more immersive experience. By retaining those photos optimised and loading fast, you’re giving your users a smooth and seamless experience, encouraging them to spend longer time on your website and discover your content.


According to a Google study, a web page that takes longer than 5 seconds to open has a 90% chance of being abandoned by a mobile user. You can make your website pages load faster by downsizing and reducing the size of your images.

Search Engine Ranking

The faster your website loads, the higher your ranking will be. Web pages with optimised graphics load significantly faster on both desktop and mobile platforms.


Better SEO and quick loading times can help your website generate more users, boosting your possibilities of getting called and hired.

Take Away

Since a single bad on-site experience might permanently repel your consumers, website dimensions and webpage sizes are important. Given that customers access the web via devices such as mobile phones and tablets, there are two sorts of web design to select from when it comes to optimising your site for multiple devices, such as mobile responsive web design.

Whatever dimensions you choose, remember to build for your target audience, taking into account their gender, age, and region. This will improve the user experience, improve dwell time, and boost your search engine rankings.