User Testing
This page explains why user testing is important and the elements to consider when analysing website performance and results.
Main features
- Understanding user’s requirements and expectations
- Providing informational content and graphics
- Scrolling, navigation and structure, links, buttons, filters etc.
- Page load time and speed
- Designs for different browsers
- Videos, animations, slideshows, powerpoint documents
- Search functionality on all pages
- Concise headlines
User interviews
User interviews help dive deeper into the real problem and can uncover the website visitor’s pain points.
It’s one of the most effective methods to understand the user’s journey, pain points, and flow.
If you arrange five user interviews you will have a better idea of the problems associated with your website.
Example questions
- How do they complete current tasks?
- For example, say you want to solve the challenge for property, you could ask them “how do you buy property normally?”
- What do they like about this flow?
- What do they dislike about this flow?
- What similar systems does the user currently use?
- What do they like and dislike?
User interviewing is to get the user to speak about the challenges which they came across. It’s best to remain silent at this stage, as you want to collect the users results, rather than talking.
It’s also best to wait a moment and let the user speak, even after they’ve stopped – as the user just may be gathering their thoughts. Users will continue to speak after they have stopped for a pause.
Take notes throughout the process record the conversation to help you capture anything you may miss.
The goal here is to compare the challenge to the user insights collected. Are they similar?
Heat maps
Heat maps can be a great tool for analysing individual pages.
Analysing where people are scrolling to and what they’re clicking will show you points for improvement.
Visitor recordings
Real time movies of your website visitors can help improve the navigation and structure of your website. Save time and remove any guesswork with visitor recordings of real visitor behaviour on your website.
By seeing your visitor’s clicks and mouse movements you can identify any usability probles with your website instantly and fix them.
Conversion funnels
Identify which page and at which step most users are exiting your website.
See all drop offs and the form submission conversion rate per page.
Monitoring and analysing each page goal is recommended – testing out funnels can improve the overall website performance.
Frequently asked questions
Our team uses a tool which send real people into your website prior to releasing the design to the public. We also use various software packages to analyse scroll speed, button placements and navigation structure.
Yes, we use behaviour flow, visitor recordings, conversion funnels, heat maps and many more tools for testing.
We use Google Site Speed Test Tool, Lighthouse and Google Analytics.
We provide data driven recommendations to our clients based on campaign performance and if you are happy to take our recommendations we will action them too.
Testing a website over a certain period of time, then comparing the results, will help you improve your website conversion rate.
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