SEO Services Audit

Expert SEO audit to improve your website’s conversion rate

Get in touch with us now for an in-depth search engine optimisation audit which is manually undertaken by our team. This will highlight exactly what you need to do to generate increased online sales and stay within Google’s strict Quality guidelines.

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SEO Audit

Who are we?

Smarter Digital Marketing are a SEO company in Glasgow consisting of a team of professional SEO experts, website developers, and website designers intent on improving your organic search ranks.

We have worked on UK & international client’s websites to perform the technical perspective of their website.

Our digital marketing agency specialises in SEO services.

SEO Audit Prices

We aim to provide the best, most comprehensive SEO audits you can buy, at a price your business can afford. We tailor your audit around your specific circumstances. You will receive your report typically within 5 working days of purchase.

Website Quality Review
Keyword Research & Analysis
Website Analytics Review
Content Review
Backlink analysis
Keyword Position Analysis
User Interaction
Competitor Analysis *
Penalty Analysis **
Review for larger sites ***


£295+ VAT
  • Website Quality Review
  • Keyword Research & Analysis
  • Website Analytics Review
  • Content Review
  • Backlink analysis
  • Keyword Position Analysis
  • User Interaction
  • Competitor Analysis *
  • Penalty Analysis **


£595+ VAT
  • Website Quality Review
  • Keyword Research & Analysis
  • Website Analytics Review
  • Content Review
  • Backlink analysis
  • Keyword Position Analysis
  • User Interaction
  • Competitor Analysis *
  • Penalty Analysis **
  • Review for larger sites ***

How We Can Help You With SEO Services

Performing an SEO audit requires an in-depth look at numerous technical aspects of your website. Our SEO services audit highlights areas of weakness while shedding light on areas which are under performing and we feel could be improved upon.

Optimising the elements of your website which are lacking means you can then begin to increase search visibility across all products/services and generate increased online sales. If you don’t have the time or knowledge, you can contact us now and arrange hire of our expert SEO services.

In the previous 12 weeks, Google UK has given us 3,500 sessions, with 37 contact form enquiries and over 60+ phone calls. That’s the equivalent of an enquiry every day.

We Undertake In-depth Keyword Research

Keywords are how users find your website and how Google identifies the content topics on your website.

Firstly, Google Keyword Planner Tool allows anyone in the world to find out exactly what and how users search on Google. Put simply, this keyword generator tool is what will enable you to find keyword opportunities.

By entering 10+ keywords into the “get ideas” section on this tool you can start to build a keyword list. However, just building a list of keywords is only the first step.

You need to filter this list once you are confident that you have entered as many keyword suggestions as possible. It is actually more about creating a large keyword list which is relevant.

We Will Cross Reference and Analyse Data From a Variety of Sources

Consistent data analysis uncovers keyword opportunities. By using Google Analytics, Search Console (formerly Google Webmaster Tools) and technical SEO analysis, we can begin to better understand the keywords which your website is ranked for.

By cross referencing data from these sources we can paint a much clearer picture.

We Undertake Full Competitor Analysis on 5 websites

If you are not looking closely at what your competition is doing, then you are not going to succeed in generating more website traffic than them.

If you can’t learn from your competitors, then you won’t ever beat them.

We take a close look at where your competitors are placed, what they are doing every month, what keywords they are targeting, what type of content they are creating, what kind of links they are building, and how the user experience is designed.

We will also crawl your competitor’s websites. By doing this, we can build a better idea of the strategies which your competitors are using. By closely analysing your competitor’s keywords we can better understand what level of traffic they get and how they position themselves online. We will perform an in-depth analysis of your organic competition and make actionable SEO audit recommendations for you.

We Will Analyse the Technical SEO Issues on Your Website

By implementing a variety of technical SEO techniques such as page title optimisation, meta description optimisation, giving image alt tags a description, formatting your header tags (h1s, h2s, h3s & h4s).

Internal links are also a key area of SEO.

This enables users to flow and navigate through the website.

Within our SEO audit we will highlight internal linking opportunities which will ultimately improve user experience.

Other technical elements of your website – such as sitemap files and robots.txt files – need to be uploaded to your web server in order for Google to crawl your website and read it properly.

If you are missing a robots.txt or sitemap.xml file, then this may be one of the reasons why your website does not perform well in search engines. See below for a common example of a non-existent robots.txt file.

Are You the Victim of a Manual Action or Google Algorithm Penalty?

You may have been involved with a questionable SEO strategy and tactics previously. If you have broken Google’s quality guidelines you may have been the victim of a penalty. We will highlight any potential issues related to manual actions or Google penalties and provide recommendations on how to recover from this.

We are experts in Google Penalty Recovery and can easily identify exactly why you have a penalty. Once we establish the main cause we can then provide you with suggestions on how to remove this penalty. For more information please see our Guide To Google Penalty Recovery .

We Conduct a Full Website Audit of Your Website’s Meta Descriptions & Page Titles

We will crawl your website and identify areas of weakness. For example, your meta descriptions and page titles should be a certain character length (155 characters long for meta descriptions and 70 characters long for page titles).

We use a SEO spider to crawl your website’s pages.

Within the audit we will make our suggestions on what we would change, if we want to change them.

We Will Analyse Your Website’s Links

Every website on the web is linked to another website. It is the job of a professional search engine optimiser to analyse these and assess whether they are causing your website damage. It is very important to understand Google’s quality guidelines when discussing how links can help and harm your website.

Google Quality Guidelines clearly state:

“Links help our crawlers find your site and can give your site greater visibility in our search results. When returning results for a search, Google uses sophisticated text-matching techniques to display pages that are both important and relevant to each search. Google interprets a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.” – Google (2015)

Google’s guidelines state that SEO companies pay close attention to specific areas this year:

In-depth analysis and full review of your site content/structure.

  • Technical advice on website development: such as web hosting, 301 and 302 redirects, 404 error pages, use of JavaScript.
  • Keyword research and analysis.
  • Search engine optimisation training.
  • High quality content creation.
  • Linking to other websites in your niche.

We Use Industry Standard Tools and Software to Analyse Your Website

By using industry standard software, we are able to quickly understand and analyse your website’s links.

trust flow

By identifying what level of TRUST and RELEVANCY the websites which link to you have we can then begin to optimise your content to attract high-quality backlinks in your niche.

We also use tools to identify the quality of your backlinks, how much your organic traffic has increased (or decreased) as a percentage and also what type of social signals you have attached to your website.

Frequently asked questions

Yes, we prefer that you undertake an audit to collect all relevant data on your competitors, keywords and market.

We will detail all of the required information related to website errors, technical problems, server errors, bottlenecks, keywords, marketplace and your competition.

We have 2 options – Medium and Large. Medium is £295 + vat and Large at £595 + vat.

Typically we take 3 – 5 days to complete a full market research audit.

Our project manager will assess and analyse the results of the audit and propose a plan to move forward with the required campaign work.

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Do you have a project in mind? Get An Estimate for your campaign

Speak to our dedicated and experienced project managers to begin planning your digital campaign today.