Are you finding it difficult to attract your target market to your products and services or draw more traffic to your website and climb in rankings on Google?

Then don’t fret, we’ve selected 5 core SEO hacks to help you optimise the quality of your website and boost relevant traffic without breaking the bank. 

We also deliver SEO services in Glasgow supporting you on every step of your SEO campaign.

Read on to find additional SEO tips and more..

Keys to Ranking Higher On Search Engines

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Google search & Bing are the most popular search engines in the world. People make use of search engines optimisation every day to find products and services locally and internationally. If your site doesn’t appear on the first page for your keywords, you’re missing out on a significant percentage of search traffic.

Google uses around 200 ranking factors to determine where your site will show up in search results. However, publishing content that’s optimised for all of these factors is near impossible. Therefore we have provided some of the most effective factors which you can use today to take your SEO campaigns to the next level.

1. Create Quality SEO Content

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Quality content creation is a powerful tool for any business website. When content is relevant and offers real value to people, it can nurture leads, generate revenue, and build an audience of loyal subscribers.

Often, businesses use content to balance brand-specific messaging with educational and industry-specific topics. This makes the material feel like an authentic extension of the brand, rather than a sales pitch.

To start the content creation process, determine what your goals are. For example, are you looking to boost organic traffic or improve conversions?

Once you have these objectives, brainstorm some effective ideas for content. This includes researching keyword variations and questions your target audience is searching for.

Organise your ideas in a publishing schedule and assign them to an in-house or freelance writer. Also, create template briefs with information on the topic’s target keyword, secondary keywords, and guidelines for search engine optimisation.

If you are ever stuck on topics or looking for new keywords to target your audience consider answering “People Also Ask” questions on search engines. These relevant questions can generate inspiration as well as answer topical queries that people are having at the time. Creating quality content based on the relevance provided by these questions can provide real value to your audience and significantly boost your SEO.

2. Conduct Effective Keyword Research

Keyword research is a crucial part of SEO. It helps you find and analyse keywords that your audience uses to find your website. It also lets you know what topics your target audience cares about most. Using keyword research data, you can create content that attracts high-quality traffic.

Keyword research is indispensable because it can help your SEO strategy create curated content for your niche. It’s the first step in creating highly-targeted content that engages your audience.

You can conduct your keyword research without tools, but it’s much easier to do so with them. Using tools like Google Keyword Planner, Ubersuggest, AhRefs or Facebook Groups, for example, can help you discover keyword ideas quickly and easily.

A key part of keyword research is understanding the intent behind a user’s search. These days, a keyword has to be more than just a word — it must match the problem a searcher is trying to solve.

Having this in mind when conducting keyword research will help you identify the best keywords to target for your site. Ultimately, it will help you boost your site rankings in 2023.

In this article, we want to mention key indicators of what makes quality SEO keywords:

3. Use Quality SEO Keywords 

In the past, many marketers believed that the length of keywords mattered a lot. Articles would be filled with keywords in order to encourage search engines to see the content as relevant leading to higher search positions.

However, that is the case no longer. The current search engine updates mean that websites such as Google are looking for content that provides value to the searcher, not pages with the most words. Although keywords are still of importance, Google crawlers look at content themes and topics rather than merely keywords. There are many digital marketers in the UK discussing the idea of “optimising for topics, not keywords.” This may be an even worse approach as keywords are still one of the strongest factors influencing SEO in 2023.

How Long Should SEO Keywords Be?

As we mentioned due to their recent updates, Google’s smarter algorithm can now understand a page’s topic. This indicates that we can no longer spoon-feed them the same keyword with different variations to rank.

But that doesn’t suggest keywords are finished. Far from it. The main driving point of SEO still remains to be on page keywords on your page. 

One of the biggest myths in SEO is that keyword length is a hard rule. The truth is, it isn’t. In fact, it can be a good practice to optimise for keywords with a short amount of words. Using this approach will help you ensure that your content is relevant and valuable to the user. In addition, it will allow you to maximise your traffic and earnings. However, you should not use this method as a hard rule for every keyword you’re optimising for.

The main reason that keyword length is not a hard rule is that search intent is often ambiguous for short-tail keywords. This makes it challenging to write and optimise the right type of content to satisfy users’ needs for these keywords. In addition, these keywords are often competitive and have high search volume. Therefore, you should only use these keywords if they are highly relevant keywords and have low competition.

long tail keyword length chart

There are various types of keywords which are based on length such as long-tail and short-tail keywords. Long tail keywords are longer and have a lot of variation. 

Shorter keywords are known as short-tail keywords. They are more competitive and drive a broader audience to your content.

So which are most effective to use for effective SEO? 

Middle-tail keywords can be a happy medium compared to short-tail and long-tail keywords. 

“Keyword Research” can be an effective example of a medium tail keyword. This may be receiving fewer search queries but is a less competitive short tail keyword like “SEO”. But it’s also not a niche long-tail keyword like: “effective keyword research strategies”. It is a compelling middle ground to target your SEO campaign. And if your content is in-depth and has backlinks, then your page can rank for a diverse range of keywords.

4. Get Technical – Increase Website Performance, Speed and UX

Google loves websites that load fast. In 2010, the search engine giant introduced site speed as a new ranking signal. This means site speed is not just impactful on UX or User Experience but contributes as a powerful signal to rank higher among other websites.

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Master Technical SEO

Technical SEO is the procedure of making your website easier to crawl, index, and understand by search engines. It focuses on all the elements that make up your website, such as structure, sitemaps, data markups, and more. This makes search engines more easily understand your website and provide it to the relevant audience. Optimising your website technically can enhance your SEO. involves making your website faster, more secure, and more responsive.

The tech landscape is changing rapidly, so it’s imperative to implement a strategy that reflects your goals. A technical SEO checklist will help you keep up with these changes and ensure your website is running smoothly and efficiently.

  • Speed – A speedy website is not just important for SEO but remains a key SEO trend, imperative in 2023 for simplifying the ease of use of a website. A faster responding website can make it easier to engage with your content and, because website speed is a ranking factor since 2010, it helps to send strong signals to rank on SERP (Search Engine Results Pages). A fast-loading site also prevents users from bouncing away and increasing your bounce rate. In fact, half of smartphone users will leave a site that takes more than three seconds to load.
  • Security – Technical SEO also focuses on producing a safer website by protecting your account and content from potential hackers or online threats. This includes using SSL and other security mechanisms that help to protect your data and the information that you provide to your visitors.
  • Responsiveness – Similar to site speed, responsiveness helps enhance the user experience. In order to provide responsiveness technical SEO, you should use a variety of methods, including increasing page speed, enabling browser caching, and using content delivery networks (CDNs). This will help make your website more accessible, useful, and discoverable for search engines and users alike.
  • Crawlability – Google and other search engines use a process called crawling to index content. Crawling bots go from link to link on a website and collect information about it to help Google decide how to rank websites in its search engine results pages (SERP).
  • Indexing Search Engine Indexing is an essential component of search engine optimisation. It allows search engines to collect and organise data so that it can be retrieved quickly and accurately. Indexing for Search Engines is arguably the most important aspect of search engine process. Without it, your website cannot be ranked.

How to Create a Website With a Responsive Design

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Responsive design is a technique used to create websites that display appropriately across different screen sizes. This means that they resize, adjust, reposition, and rescale content as needed to fit the display of a particular device.

When creating a website, you want to make sure that it is created with responsive design in mind ensuring the UX will look be as efficient on a smartphone screen as on a desktop computer. This is important because mobile devices are increasingly becoming a popular way to get information, and having a website that works well on any device is crucial for your business’s success.

You can create a responsive layout by using flexible grids which use relative length units to rearrange content and design elements. You can then apply media queries to determine the best way to display your design on different devices. Flexible images are also an effective web design form, which changes size as the viewport changes. This means that a three-column desktop layout may reshuffle to two columns for a tablet and a single column for a smartphone.

5. Optimise Cross Platform

Making your website mobile-friendly is an easy way to boost site rankings. Google’s all-important algorithm prioritises mobile-friendly websites, so if you don’t have a responsive website, it will be harder for people to find your business online. Users are now spending 5 hours a day on their smartphones, so you need to make sure your website is optimized for mobile devices. Not only will this increase your SEO ranking, but it will also improve your customer experience.

In addition to being easy to use, mobile-friendly sites are also faster to load than desktop-only sites. This will help you keep visitors on your site and increase your conversions. More than half of global web traffic now comes from mobile devices, and it’s essential to optimise your website for all screen sizes. That means ensuring:

  • fast load times
  • Condensing menus
  • Making search icons easy to find
  • Offering filters, and displaying CTAs clearly

As a result of balancing these delicate programming factors such as flexible grids and mathematical percentages for images, responsive designs can look different from one device to the next, so it is vital to test them out in real-world conditions. That means testing your site on tall buildings, in a conference room with an erratic connection, and in places where you know, there will be spotty connectivity.

You could also optimise your website in a simple way using images, videos, and multimedia. The smart use of multimedia can also be an effective way of engaging and entertaining users. However, it’s crucial to ensure that you use it judiciously and only where it makes sense. Multimedia includes video, audio and animation and can be used to enhance your website’s content. It can also increase user engagement and improve site rankings.