SEO Financial Services

In today’s digital age, the financial services sector faces unique challenges and opportunities. With the rise of online banking, investment platforms, and even digital insurance providers, the competition is fiercer than ever. That’s where Search Engine Optimisation (SEO) comes into play. SEO is not just a buzzword; it’s a necessity for financial services looking to stand out in a crowded digital landscape.

Google Rating

5.0

Based on 24 reviews

Smarter Digital Marketing

5.0

Rokas Levisauskas

20:42 05 Mar 24

Southsideperformance studio

12:41 03 May 23

We're super happy with the quick results we've been seeing in our ranking in only a few months. Brian and his team are great to work with, super dedicated and efficient. We are glad we chose to work with them and would highly recommend their services.

Rebecca McEwan

09:09 20 Mar 23

Brian and his company have been fantastic from the start. After a bad experience with another company, Brian fully explained exactly what I required to have a high quality and fit-for-purpose website. He was very thorough and quick to reply to any questions I had. He provided advice on what I should put on the website to make it work with SEO. He also went through how I can edit the website myself in the future and his support has been 5*! Highly recommend Brian and the team. Thanks again, Rebecca.

CSD Air Conditioning Ltd

10:23 15 Mar 23

The Smarter Digital team have been carrying out SEO requirements for us, we have seen an upturn in enquiries from our website contact form and also the office phone is receiving more calls too.There is a lot of new fresh enquiries happening on a regular basis now, from new leads, the work the team are doing is great, we really appreciate the efforts.

Band Supplies

06:11 06 Apr 21

We have had a great experience with Brian at Smarter Digital. Like the way they work and deliver great results!

Victoria Nicol

18:58 25 Mar 21

Brian and all of the team at Smarter Digital are very professional, know their marketing strategies and are a friendly bunch. If you are looking to grow your business here in the UK and internationally, I would highly recommend them!

RS 2020

15:19 24 Mar 21

great and professional job.

Caoimhe Rooney

14:03 24 Mar 21

Absolutely FANTASTIC service from Brian and all his team at Smarter Digital Marketing. Went above and beyond to accommodate my company and help us reach our marketing goals. Would 100% recommend!! 5 star review every day of the week. Cheers Guys.

Grant Galloway

13:48 24 Mar 21

Worked with Brian and his team to build new site , manage site and ongoing seo.Found the level of service to be very good and site is now ranking well for my main key words.This is resulting in significant new lead generation.Would recommend Smarter Digital Marketing

Ian Millar

16:41 02 Dec 20

GReat experience so far with Smarter Digital marketing. Only a few months in and seeing really good results! Recommend!

Josh Everett

15:12 02 Jul 20

You'll not regret hiring Smarter Digital Marketing. We had a complete website re-design which we're over the moon with. Brian and the team @ Smarter Digital Marketing have been great to work with. They are extremely efficient and deliver great results. Our rankings since dropping before we found them have done nothing but increase, so we're very happy with how things are going so far and we would have no hesitation in recommending them to anybody. Thanks again!

Noel Sheedy

17:43 16 Jun 20

Hi,I got my website designed and built here and the whole experience was excellent. I had good interactive engagement, they got a good picture of my thinking before starting and then proceeded to exceed my expectations.There were not any delays or issues, excellent service from start to finish, which was a slick modern site.I will definitely use them again.Noel.

Thomas Schonenberger

16:49 02 Sep 19

Brian has been my go-to partner for clients where I needed SEO help and extra services that I didn't offer directly. We have a long standing relationship spanning many years. He has always been there on the other end of the phone with great offers and suggestions. More than happy to work with Brian and recommend his company.

Scott Jeffrey

12:16 03 Aug 19

Brian has been a hungry, determined force and has got us to where we want to be with SEO work and then some. He is always trying to improve and is great at explaining his methods and reasons behind his work. I/we are happy with him, his team and his results on a personal and business level. If you're in the market for this kind of help - get in touch. He'll impress you from the get-go.

Sheena Johnstone

08:55 28 Apr 19

Amazing company, I am absolutely delighted with the speed my income from my website has doubled! Thank you.

Matthew

09:11 13 Mar 19

Brian, Laimonas and the Smarter Digital team have been helping my new business, their expert advice has been instrumental in setting up my website, Google Adwords campaign and now ranking the website.They are extremely knowledgeable and personable in guiding me through the set-up which I have found instrumental in starting a new business, highly recommended

Alex Sakhatova

19:08 21 Jul 18

I have a small photography business which Brian and Laimonas helped with. I now get a good amount of customers coming in from my website each week. We will continue to work on that over the next 6 months!

David Copeland

09:20 01 Jun 18

I had a critical business request that they took charge of and delivered with great skill and ability. Would highly recommend.

Mathew Dunn

09:02 01 Jun 18

I've dealt Smarter a couple of times at various companies, and they have always delivered a good service, and more importantly, results!

Stuart McGuire

14:47 12 Apr 18

Professional team, delivering a quality and modern website. Great to work with - I recommend.

Nu-Rest Reupholstery

21:57 10 Feb 18

We have recently started using Smarter Digital.We are very pleased with the ease of changover from our previous Digital company ,also delighted with results on SEO ,Brian understands exactly what we are looking .Thank you to all the staff and to continued success for both our companies.

j s

16:28 09 Feb 18

Best IT marketing company that I've come across so far. Delivered great results as promised within a given timeframe. Would definitely recommend the team at Smarter digital marketing.

James Myhill

16:23 02 Feb 18

Skilled, attentive professionals with solid knowledge of design principles and approaches to facilitate a strong online presence. Highly recommended.

Scott James

11:26 24 Feb 16

Great seo and development agency. Our new site is fast and is starting to rank well. The team at smarter work extremely hard and the output is always high quality. Highly recommended.

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The Importance of SEO for Financial Services

Increased Traffic and Visibility

SEO financial services is the cornerstone of digital visibility. With the right strategies, your financial services website can rank higher in search engine results, attracting more organic traffic.

Year	Organic Traffic	Paid Traffic	Direct Traffic
2021	40%	25%	35%
2022	50%	20%	30%

Improved CTR and Conversions

Higher visibility is not the end goal; it’s the beginning. SEO also improves Click-Through Rates (CTR) and conversions. By optimising meta titles and descriptions, you can compel users to click on your links.

Metric	Industry Average	Our Clients
CTR	3%	5%
Conversion Rate	2%	4%

Greater Brand Recognition

SEO is not just about search engines; it’s about building a trustworthy brand. Consistent rankings and quality content can make you an authority in the financial sector.

ROI Compared to Paid Ads

While paid ads offer quick wins, SEO provides a better Return on Investment (ROI) in the long run. Organic rankings are more trusted by users compared to paid listings.

Regulatory and Compliance Challenges

With SEO financial services, it is important that the strategy continues to follow regulatory compliance. Financial businesses and corporations are subject to this compliance.

Strict Regulatory Guidelines

Financial services operate under stringent regulatory guidelines, which can make SEO a bit tricky. For instance, certain keywords and phrases may be off-limits due to compliance issues.

GDPR Compliance

In the era of data breaches and privacy concerns, GDPR compliance cannot be ignored. Your website must be transparent about the data it collects and uses.

Balancing SEO and Compliance

It's a tightrope walk, but it's possible to balance SEO efforts with regulatory compliance. The key is to work closely with legal teams to ensure that your SEO strategies are above board.

Technical SEO Essentials

Website Audit

The first step in any SEO strategy is a comprehensive website audit. This will identify issues like broken links, outdated content, and poor mobile optimisation.

Issue Type	Occurrence %	Impact on SEO
Broken Links	20%	High
Outdated Content	15%	Medium
Mobile Issues	10%	High

Page Speed Optimisation

Slow page load times can be a killer for SEO. Google considers page speed as a ranking factor, so it's crucial to optimise this aspect.

Mobile-Friendliness

With the majority of searches now happening on mobile, mobile-friendliness is no longer optional. Your website must be responsive and offer a seamless experience on all devices.

Google Analytics and Search Console Setup

Tools like Google Analytics and Search Console provide invaluable insights into your website's performance. They can track metrics like page views, bounce rates, and much more.

In your content strategy, when prioritising SEO financial services, you must ensure that you are including insightful articles and expert advice in your field. This boosts search engine result rankings.

Content Strategy

Expertise, Authority, and Trust (E-A-T)

In the financial sector, E-A-T is crucial. Your content should demonstrate your expertise and authority in the field, thereby building trust among your audience.

Content Clusters and Pillar Posts

Creating content clusters around specific topics can improve your site's SEO. A pillar post serves as the main hub, with smaller articles (cluster content) linking back to it.

Pillar Post	Cluster Content
Investing 101	Types of Investments, Risk Management, Tax on Investments

Meta Titles and Descriptions

Well-crafted meta titles and descriptions can improve your CTR. These should be concise yet informative, containing your target keywords.

Local SEO for Multiple Locations

If your financial service operates in multiple locations, local SEO is essential. This involves optimising your website for local search terms and setting up Google My Business listings.

Overcoming SEO Challenges in Financial Services

High Competition

The financial sector is saturated with businesses vying for the top spot on search engine rankings. To outperform your competitors, you need a robust SEO strategy that focuses on long-tail keywords and niche markets.

Keyword	Search Volume	Keyword Difficulty
Financial Services	10,000	70
Investment Banking	8,000	65
Insurance Quotes	12,000	75

Limited Internal Resources

Many financial firms lack the internal resources to manage a full-fledged SEO campaign. Outsourcing to experts like us at Smarter Digital Marketing can provide you with the necessary expertise and tools.

Setting Priorities in SEO Campaigns

With limited resources, it’s crucial to prioritise your SEO efforts. Focus on quick wins initially, like on-page optimisation, before moving on to long-term strategies like content marketing.

Backlink Strategy

Importance of High-Quality Backlinks

In the SEO world, not all backlinks are created equal. High-quality backlinks from reputable sites can significantly boost your site’s authority.

Type of Backlink	Importance Level
Editorial Backlinks	High
Forum Backlinks	Low
Business Profile Backlinks	Medium

Outreach Strategies

Effective outreach strategies can help you earn valuable backlinks. This includes guest posting, influencer collaborations, and digital PR.

Monitoring and Analysis

Regularly monitor your backlink profile to ensure that you’re not attracting any toxic links that could harm your SEO efforts.

Social Media and SEO

Social Media Platforms for Financial Services

Different social media platforms cater to different demographics. LinkedIn and Twitter are generally more effective for B2B financial services, while Facebook and Instagram are better for B2C.