There are a variety of optimisations which can be made for your e-commerce website. Google friendly e-commerce websites will deliver greater results.

We’ve listed a few points below which can dramatically increase the likelihood that your website is found online, and most importantly, used to purchase.

Optimising products on-page


We know every customer is different. We will formulate and implement a tailored SEO strategy especially for your business.

When we discuss e-commerce product optimisation, we’re mainly referring to adding product information, SKU codes, product descriptions, tags, categories and meta tags and page titles.

A Google friendly website will have all of the above information, plus supplementary content to enable the customer to trust and buy the product online.

Optimising URLs


Having a clear website structure, with simple URLs, will enable Google to crawl your web pages easier.

An example of a Good URL:

https://www.smarterdigitalmarketing.co.uk/seo/

An example of a badly optimised URL:

https://www.smarterdigitalmarketing.co.uk/seo_232-company-services#2

Search engines will prefer example 1 as opposed to example 2 in this instance as it will be difficult for a crawler to tell what the second URL is about.

Update keywords on-page


Researching the most relevant keywords using Google’s tools, and other third party software providers can unlock a list of desired search terms to incorporate onto your web pages.

Having a solid list of keywords to track and report on will ensure that there is a clear plan for the SEO campaign.

Technical SEO


There are many areas which Google likes to see fulfilled when it comes to the technical set up of your domain and website.

One of the main areas are the sitemap. This is a list of all the pages on your website.

Usually, the main pages are included here as Google needs to know what pages you would like indexed.

Submitting a sitemap via Google Search Console enables Google to discover your web pages and determine whether they are relevant.

Purchase call to actions


Having strong call to actions which are positioned well can guide a visitor through your website. Remember, the less clicks to the customer goal the better.

A well thought out and planned customer journey will translate into higher revenues.

An example of this could be having PayPal express on your checkout and a clear order page, with no additional clicks or pages to get to the payment page.

Reviews


The more genuine customer reviews you have on your website (as a widget) or a link, the better.

Reviews are a trust signal online and without these you may struggle to convert customers.

It’s always worthwhile to add reviews to your products and checkout pages so potential customers can see how good your product or service is.