SEO for lawyers

In the digital age, a robust online presence is not just beneficial, but essential for law firms.

Local Search Engine Optimisation (SEO) serves as the cornerstone for online visibility, especially for law firms that largely depend on local clientele. With the right strategies in place, local SEO for lawyers can significantly amplify your law firm’s online visibility, attracting more clients and establishing your authority in the local market.

Smarter Digital Marketing is at the forefront of unravelling the potential of SEO services for lawyers and law firms. Here, we delve into the intricacies of lawyer local SEO and how it can be a game-changer for lawyers.

Google Rating

5.0

Based on 25 reviews

Smarter Digital Marketing

5.0

Rokas Levisauskas

20:42 05 Mar 24

Southsideperformance studio

12:41 03 May 23

We're super happy with the quick results we've been seeing in our ranking in only a few months. Brian and his team are great to work with, super dedicated and efficient. We are glad we chose to work with them and would highly recommend their services.

Rebecca McEwan

09:09 20 Mar 23

Brian and his company have been fantastic from the start. After a bad experience with another company, Brian fully explained exactly what I required to have a high quality and fit-for-purpose website. He was very thorough and quick to reply to any questions I had. He provided advice on what I should put on the website to make it work with SEO. He also went through how I can edit the website myself in the future and his support has been 5*! Highly recommend Brian and the team. Thanks again, Rebecca.

CSD Air Conditioning Ltd

10:23 15 Mar 23

The Smarter Digital team have been carrying out SEO requirements for us, we have seen an upturn in enquiries from our website contact form and also the office phone is receiving more calls too.There is a lot of new fresh enquiries happening on a regular basis now, from new leads, the work the team are doing is great, we really appreciate the efforts.

Band Supplies

06:11 06 Apr 21

We have had a great experience with Brian at Smarter Digital. Like the way they work and deliver great results!

Victoria Nicol

18:58 25 Mar 21

Brian and all of the team at Smarter Digital are very professional, know their marketing strategies and are a friendly bunch. If you are looking to grow your business here in the UK and internationally, I would highly recommend them!

RS 2020

15:19 24 Mar 21

great and professional job.

Caoimhe Rooney

14:03 24 Mar 21

Absolutely FANTASTIC service from Brian and all his team at Smarter Digital Marketing. Went above and beyond to accommodate my company and help us reach our marketing goals. Would 100% recommend!! 5 star review every day of the week. Cheers Guys.

Grant Galloway

13:48 24 Mar 21

Worked with Brian and his team to build new site , manage site and ongoing seo.Found the level of service to be very good and site is now ranking well for my main key words.This is resulting in significant new lead generation.Would recommend Smarter Digital Marketing

Ian Millar

16:41 02 Dec 20

GReat experience so far with Smarter Digital marketing. Only a few months in and seeing really good results! Recommend!

Josh Everett

15:12 02 Jul 20

You'll not regret hiring Smarter Digital Marketing. We had a complete website re-design which we're over the moon with. Brian and the team @ Smarter Digital Marketing have been great to work with. They are extremely efficient and deliver great results. Our rankings since dropping before we found them have done nothing but increase, so we're very happy with how things are going so far and we would have no hesitation in recommending them to anybody. Thanks again!

Noel Sheedy

17:43 16 Jun 20

Hi,I got my website designed and built here and the whole experience was excellent. I had good interactive engagement, they got a good picture of my thinking before starting and then proceeded to exceed my expectations.There were not any delays or issues, excellent service from start to finish, which was a slick modern site.I will definitely use them again.Noel.

Thomas Schonenberger

16:49 02 Sep 19

Brian has been my go-to partner for clients where I needed SEO help and extra services that I didn't offer directly. We have a long standing relationship spanning many years. He has always been there on the other end of the phone with great offers and suggestions. More than happy to work with Brian and recommend his company.

Scott Jeffrey

12:16 03 Aug 19

Brian has been a hungry, determined force and has got us to where we want to be with SEO work and then some. He is always trying to improve and is great at explaining his methods and reasons behind his work. I/we are happy with him, his team and his results on a personal and business level. If you're in the market for this kind of help - get in touch. He'll impress you from the get-go.

Sheena Johnstone

08:55 28 Apr 19

Amazing company, I am absolutely delighted with the speed my income from my website has doubled! Thank you.

Matthew

09:11 13 Mar 19

Brian, Laimonas and the Smarter Digital team have been helping my new business, their expert advice has been instrumental in setting up my website, Google Adwords campaign and now ranking the website.They are extremely knowledgeable and personable in guiding me through the set-up which I have found instrumental in starting a new business, highly recommended

Alex Sakhatova

19:08 21 Jul 18

I have a small photography business which Brian and Laimonas helped with. I now get a good amount of customers coming in from my website each week. We will continue to work on that over the next 6 months!

David Copeland

09:20 01 Jun 18

I had a critical business request that they took charge of and delivered with great skill and ability. Would highly recommend.

Mathew Dunn

09:02 01 Jun 18

I've dealt Smarter a couple of times at various companies, and they have always delivered a good service, and more importantly, results!

Sophie Benton

08:56 01 Jun 18

Worked with Brian and the team to deliver Digital Marketing Apprenticeships within his business. Brian has been giving young people opportunities within his agency for a while now and feedback has been great from apprentices and QA assessors allowing them to gain a meaningful qualification as well as valued experience within the agency world. Hope to continue to work with Brian and give young people in Glasgow great opportunities under his mentorship.

Stuart McGuire

14:47 12 Apr 18

Professional team, delivering a quality and modern website. Great to work with - I recommend.

Nu-Rest Reupholstery

21:57 10 Feb 18

We have recently started using Smarter Digital.We are very pleased with the ease of changover from our previous Digital company ,also delighted with results on SEO ,Brian understands exactly what we are looking .Thank you to all the staff and to continued success for both our companies.

j s

16:28 09 Feb 18

Best IT marketing company that I've come across so far. Delivered great results as promised within a given timeframe. Would definitely recommend the team at Smarter digital marketing.

James Myhill

16:23 02 Feb 18

Skilled, attentive professionals with solid knowledge of design principles and approaches to facilitate a strong online presence. Highly recommended.

Scott James

11:26 24 Feb 16

Great seo and development agency. Our new site is fast and is starting to rank well. The team at smarter work extremely hard and the output is always high quality. Highly recommended.

See all reviews Write a review

Book a Discovery Call

If you require any other information, you can leave a detailed message and expect a reply within 24 hours from our customer services team.

Understanding Local SEO

How Local SEO Differs from General SEO

While traditional SEO focuses on improving a website’s visibility on a national or global scale, local SEO, especially a terms such as ‘local SEO for doctors‘ ‘local SEO for medical professionals‘ has a more narrowed down approach. It aims at promoting a law firm’s visibility on location-based searches. This is particularly important as most clients tend to search for lawyers near them or within their city.

SEO Type	Focus Area	Keyword Example
General SEO	National/Global	“Personal Injury Lawyer”
Local SEO	Local/Regional	“Personal Injury Lawyer in Glasgow”

Core Factors in SEO for Lawyers

When partnering with an SEO company for lawyers, it’s crucial to understand Google’s local ranking algorithm, which hinges on three core factors:

Relevance: How well your law firm’s profile matches the search query.
Distance: How close your firm is to the searcher or the area specified in the search query. An effective SEO company for lawyers will optimise your local SEO, ensuring your firm appears in searches made in your vicinity.
Prominence: The perceived authority or reputation of your law firm based on information Google has from across the web.

By honing these factors, you enhance your chances of showing up in the local map pack – a coveted spot in search results showcasing local businesses on a map with their details below.

Getting Started with Local SEO for Lawyers

Setting Up a Google Business Profile

The first step towards local SEO whether for local SEO for dentists or local SEO for lawyers, the dominance begins with setting up or claiming your Google Business Profile (GBP). This profile houses crucial information about your firm including its name, address, phone number, website, hours of operation, and client reviews.

Verification: Verify your business with Google to ensure accuracy and authenticity.
Information Accuracy: Ensure all information provided is accurate and complete.
Photos: Upload high-quality photos of your law firm to give potential clients a visual cue of your establishment.

Optimising Your Law Firm's Website for Local Searches

Your website serves as the digital front door to your law firm. Ensuring it is optimised for local searches, a strategy known as ‘local SEO for lawyers’, is imperative to attract the right clientele.

Local Keywords: Integrate local keywords naturally into your site’s content, meta descriptions, and title tags.
Contact Page: Have a detailed contact page with your firm’s name, address, and phone number.
Local Content: Publish content that addresses local events, laws, or activities.

At Smarter Digital Marketing, we ensure we perfect our local SEO services for lawyers. Focusing on local strategy to reach your relevant audience is our priority.

Advanced Local SEO Strategies

Collecting and Responding to Client Reviews

Client reviews significantly influence your law firm’s local search rankings. Encourage satisfied clients to leave positive reviews on your GBP and other review sites. Moreover, make a habit of responding to reviews, showing appreciation for positive feedback and addressing any concerns raised in negative reviews.

Review Platforms: Besides Google, consider other platforms like Yelp and Trustpilot for client reviews.
Review Management: Regularly monitor and manage your reviews to maintain a favourable online reputation.

Local Keyword Optimisation

Identifying and integrating the right local keywords is a cornerstone of local SEO.

Keyword Research: Utilise tools like Google’s Keyword Planner to discover local keywords relevant to your law firm.
Content Creation: Incorporate these keywords naturally into your content, meta tags, and URLs.

Creating Local Content

Creating content that resonates with local audiences can significantly boost your local SEO efforts.

Blog Posts: Write about local legal news, laws, or events.
Local Landing Pages: Create landing pages for each of the services you offer, optimised for local keywords.

With a comprehensive approach to local SEO, your law firm can dominate local search results, attracting more clients and establishing itself as a local authority. Smarter Digital Marketing offers unparalleled expertise in spearheading local SEO campaigns for law firms, ensuring a consistent influx of local clientele and a robust online presence.

Utilising Local SEO Tools and Services

Importance of Consistent NAP Information

One of the fundamental aspects of local SEO is maintaining consistent NAP (Name, Address, Phone Number) information across all online platforms. This consistency helps search engines like Google to ascertain the credibility and legitimacy of your law firm.

Platform	Name	Address	Phone Number
Google Business Profile	Smarter Law Firm	123 Legal Lane, Glasgow, G1 2FF	0141 123 4567
Yelp	Smarter Law Firm	123 Legal Lane, Glasgow, G1 2FF	0141 123 4567
YellowPages	Smarter Law Firm	123 Legal Lane, Glasgow, G1 2FF	0141 123 4567

Utilising SEO Tools for Local Optimisation

Various SEO tools can streamline your local SEO efforts. Tools like SEMrush or Moz Local can provide invaluable insights into your local SEO performance and offer recommendations for improvement.

Keyword Research: Identify local keywords that potential clients are using to find services similar to yours.
Competitor Analysis: Understand what local competitors are doing right and areas where you can outperform them.

Citation Building for Lawyers

Definition and Importance of Citations

Citations are online mentions of your law firm’s name, address, and phone number. They play a pivotal role in improving your local search rankings.

Citation Type	Example
Structured Citations	Business listings on Yelp, YellowPages
Unstructured Citations	Mentions in blog posts, news articles

Top Citation Sites for Lawyers

Diversifying the platforms where your law firm is mentioned can boost your local SEO. Here are some top citation sites for lawyers:

Yelp
YellowPages
Avvo
Law Society of Scotland (for Scottish law firms)

Fighting Against Local SEO Spam

Identifying and Reporting Spammy Competitor Tactics

In the competitive world of legal services, some competitors might resort to spammy SEO tactics to gain an unfair advantage in local search rankings. Utilising professional SEO services for lawyers can be instrumental in identifying these tactics to maintain a level playing field.

Fake Reviews: Look out for unnatural patterns of reviews.
Keyword Stuffing: Report competitors who excessively use keywords in unnatural ways. SEO services for lawyers are adept at identifying such black-hat SEO tactics.

Measuring the Success of Your Local SEO Efforts

Tools and Metrics for Evaluating Local SEO Performance

Partnering with an SEO company for lawyers can significantly enhance your ability to evaluate your local SEO performance, which is essential to understand the ROI of your efforts. Utilise tools like Google Analytics and Google Search Console, often recommended and managed by your SEO company.

Traffic Trends: Monitor the volume and quality of traffic to your law firm's website.
Local Rankings: Track how your law firm ranks for key local keywords over time.