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Social Media Management Glasgow

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Social Media for Business

Having a social media account for your business allows you to create conversations, listen, and engage with potential customers as well as fostering relationships with your current customer base. By posting relevant and interactive content on a regular basis, your customers will develop into loyal brand advocates.

Why Your Business Needs Social Media

Engagement is at the heart of social media, having a social account that is inactive is the equivalent of your business ignoring an opportunity for free, worldwide direct communication with customers who are ready and waiting to hear from you.

Consistent Communication Builds Trust

Consistency is key when it comes to social media. Active social media users are looking for interesting and relevant content that is on-brand and contributes positively to their social media feed. If you set up an official account on any social media platform it will be viewed as an extension of the business. So, if your business account is left inactive for extended periods of time or if you fail to reply to a customer communication made through a social media platform it will have a direct negative impact on your business.

For example, if you are a café and you haven’t posted on your social account for over a week your customers will assume that you are closed. Social media for business is a customer communication platform that requires constant engagement and monitoring. Social media Glasgow is beneficial for businesses, not only through use as a marketing platform but as a customer service channel as well.

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Facebook Ads
  • Most widely-used social media application.
  • Wider audience outreach for the cost.
  • Gets your name and brand to more people.
  • Sponsored posts placed on timelines for potentially thousands of people at once.
LinkedIn Sponsored Promotions
  • Targeting thousands of professionals in your industry.
  • More specific lead targeting.
  • Advertising options include sponsored updates, mail system promotion, display and text ads for multiple places to show your brand.
Twitter Ads
  • Appeal to large groups of mobile users on one of the biggest social media sites/applications.
  • Targeted advertisements available.
  • Promote your website for multiple business needs including website clicks and leads.

Responsive communication breeds loyalty and retention.

Social media is a two-way channel where you have the opportunity to cultivate relationships with your customers. Communicating with customers on social media allows for a public dialogue where both participants have equal opportunity to get their point across. Many customers use social media to express opinions about goods and services either directly to the company or to friends and followers online. Having a business social account encourages this type of communication therefore indicating that your business is honest and open. This promotes trust in your customers and will encourage them to return to you time and time again.

Social Media Agency Glasgow

At Smarter Digital Marketing, we provide professional social media monitoring and management for businesses across various industries that don’t have the time or expertise to manage their own social media channels. Our team have years of experience in social media marketing including both organic content and cost-per-click advertising. This means that whatever your goals, we have the knowledge and skill to come up with effective strategies and to implement them with glowing results.

Social Media & Pay-Per-Click Advertising in Glasgow

Advance your business’s online brand notability with social media advertising.

These pay-per-click advertising platforms ensure that your campaigns are noticed on the pages of everybody who is deemed by the social media channels as most likely to click through to your campaign.

You can take out a social media advertising campaign no matter what your budget is.

Every business has a varied average cost-per-click for advertising depending on their targets.

Whether you are looking to gain followers, likes, or simply visits to your website, there is a social media advertising channel for your business.

Reach millions of people across social media Glasgow platforms

The most visited websites – besides search engines -are social media websites. Facebook and Twitter boast millions of visitors to their websites on a daily basis, with Twitter being used by 232 million active users and Facebook reaching over 1 billion users.

If you have used social media, you will be well aware of the number of businesses that take advantage of these platforms. You will also know that a business that reaches out to customers on a regular basis is more likely to succeed in achieving the sales it desires.

When buying products or services from a company for the first time, many people will search for the official business account on social media channels.

If the business is found to have an active social account displaying posts and public dialogues between brand and customers from a recent date, it verifies authenticity of the business. This builds trust from customers. Even if you have set an account up for your business, unprofessional or irrelevant posts and irregular updates could put off potential sales.

Your business should always keep the following in mind for social media:

  • Communicating regularly with customers.
  • Keeping your content relevant to your target market.
  • Regular content updates.
  • News and Article links to website to increase traffic.

Managing your social media accounts well can unlock the chance to reach a far wider audience. However, not every business has the staff, resources or time to dedicate to optimum social media management and monitoring.

Solution: Invest in social media companies in Glasgow to manage your social accounts.

Establish your company as one that understands the importance of modern technology and advances on the internet by working with our Social Media Management Agency in Glasgow.

Make your Content Reach a Global Audience

Social media Glasgow has become the internet’s major source of viral media. As a consequence, a large portion of digital marketing campaigns in Glasgow have moved to social media platforms.

Businesses are often using advertisements on social media in the hopes of going viral with their content. All it takes is one fantastic idea for your brand to be exposed to hundreds of thousands of people. Social Media has the potential to sky rocket your business’s exposure.

A simple ‘like’ or ‘share’ on Facebook can display to somebody’s friends list which could be anywhere between 100 – 1000 people on average.

Twitter’s retweet system could reach even more people by displaying a user’s retweets to their followers.

Getting your brand recognised is all about creating striking content that is meaningful and therefore will remain with your readers long after they have seen it.

Are you looking to improve your own knowledge and skill using social media for your business?

We also provide social media training.

What We Will Do for You

At Smarter Digital Marketing, you will be assigned a social media manager who will create remarkable content tailored to your target market and promote it through the mot relevant social media channels to your industry and customer base. We understand how effective social media Glasgow can be in attracting customers to your website.

Having a glowing online reputation is the cornerstone of brand credibility. We can build your brand’s online reputation by ensuring your business is well represented across multiple channels including social media and of course your company website. This method organically increases your website traffic thus leading to a boost in online sales or conversions.

Ensure your brand is not being left behind in the next big move for advertising and marketing with social media management services in Glasgow.

Social Media Management Glasgow: The Process

The process for managing a social media brand account is straightforward and easy to follow for both the business and the management team. You could start to see results from day one, though seeing a real social media campaign take off can take a while due to their popularity and the sheer volume of posts being made daily.

The most effective social media marketing campaign strategies in Glasgow will do the following:

  • Use clean, concise branding across the website and all social media platforms to link content together.
  • Facebook and Twitter profiles are the most popular social media platforms available and should be utilised regularly.
  • Keep an open platform for all communication with customers. The popularity of social media is in being able to ‘talk’ to anybody.
  • Create attractive, informative, and thought-provoking content for shares and likes. The more views your posts can get across social media, the better your brand and service exposure.
  • Promote your website content on a regular basis. Status updates and tweets about brand new features, best-sellers, and competitions will keep interest in your brand thriving.
  • Seek shares from brand advocates.

Your customers are your best friends in business, so make sure you treat them well and they will serve to be the ones distributing the content you want to have seen across your social media channels.

Communicate with Your Clients

Social media campaigns in Glasgow open up new doors in terms of online marketing. In the past the Internet was a faceless mode of doing business through skeleton websites and basic text emails. Today the internet has evolved into a much more colourful place and social media has created a multi-way dialogue that allows companies to have a direct line to online communities who are actively seeking connections with brands and other customers.

All businesses are now beginning to use social media, and your company could reap similar benefits to thousands of others who are forging long lasting customer relationships through social media communications.

The communication of details and information from your website can be crucial at peak times for companies.

Using Facebook, Twitter and Instagram has become important for businesses to quickly update customers on current events. Instagram, Snapchat and now Facebook allows you to broadcast from events in real time which expands reach and exposure where previously it was limited to the capacity that the event location could hold.

From changing opening and closing times, to unforeseen events, to flash sales; social media offers the complete power of constant communication, 24 hours a day, 365 days per year.

Unsure how to make the most of social media?

Contact us now to start increasing your customer base and raising your brand exposure today.

Enhance Your Customer Experience

Professional social media management and monitoring enhances customer relationships in many ways:

  • Using web 2.0 is great for managing customer service issues, from dealing with customer complaints to thanking consumers for their brand experience.
  • Use social media in Glasgow to reach out and engage your target market while recruiting brand advocates along the way.
  • This means being reactive, developing relationships with your followers and providing unique and interactive content wherever possible.

Why not work with a leading Social Media Agency in Glasgow & Edinburgh to engage your audience today?

Social Media Management FAQs

If you have a social media account that is inactive or inconsistent it is likely that your customers do not believe it to be authentic, therefore they will not communicate with your business through that particular channel. First you must build trust with consistency, relevancy and interacting with other users.

You may be using a social media platform that isn’t suitable for your target market or beneficial for your industry. For example older generations are less likely to use Snapchat, therefore if your target market is 40 year olds + then you are using the wrong channel. On the other hand, today’s teenagers feel that Facebook is dead and most do not have accounts. If your market is teenagers and young adults then you should opt for Instagram instead.

Smarter Digital Marketing hosts Social Media Training for Businesses where you can learn the best approach for reaching your social media goals while also becoming an expert in utilising social media platform.

Social Media marketing extremely cost effective in comparison to newspapers, radio, television and billboards. We will provide you with Google Analytics reports that will show you how targeted and effective our strategies are compared with traditional media.

Create Content

Promote Your Posts

Engage With Customers

Better Customer Reputation

Do you have a project in mind? Let’s talk about it

Speak to our dedicated and experienced project managers to begin planning your digital campaign today.