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PPC Edinburgh

Generate more leads online

PPC (pay-per-click) is a form of online advertising which allows you to pay a fee for each time someone clicks on your ad. Google Adwords is the most popular tool for PPC advertising and PPC management in the world. As a digital agency in Edinburgh we can create effective ads for your business that will appear on Google’s search engine.

The way Adwords works is it operates on PPC bid strategies, meaning that you must decide how much to bid on each keyword to have your ad ranking higher. As a PPC agency in Edinburgh we can work with you to create and implement an effective PPC strategy that will improve your business’ PPC performance, leading to a higher CTR (click through rate) for your ads.

Book your free consultation today to get started on improving your PPC campaign

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Google AdWords Agency in Edinburgh

As a professional Google AdWords agency in Edinburgh, there is a whole range of services we can offer to our customers; one of which is PPC campaign management. Your business may be currently utilising SEO to improve your organic traffic but there is a number of ways our PPC agency in Edinburgh could improve your PPC Edinburgh campaign to increase the effectiveness of your paid search. From the moment you hire us as a digital agency in Edinburgh we can take care of the following PPC services for your business:

PPC Strategy

Shopping Ads

Conversion Tracking

Ad Extensions

Ad Copy

Keyword Research

PPC Optimisation

PPC Audits

These are just a few of the services we can provide as your PPC agency in Edinburgh. Our team of experts can assist you with the PPC management of your business. There is a huge amount of effort which goes into online advertising. At the early stages of PPC campaign management we will conduct in-depth keyword research, taking into account important factors such as; relevancy, search volumes, CPC (cost per click) and competition.

Every client is different and that is why we take the time to understand each client’s individual needs before selecting the appropriate keywords. Not only will we conduct all the research but from the moment you hire us as a PPC agency in Edinburgh we will set up and monitor the campaign. This includes copywriting your ads to ensure they are optimised to deliver a high CTR, we will also track all your conversions to ensure that we can monitor and analyse the success of individual keywords and paid ads.

Book your free consultation today to get started on improving your PPC campaign

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What’s Included in our PPC Edinburgh Audit

If you are interested in us carrying out a PPC audit on behalf of your business, then we can aim to have this to you within 7 days. In carrying out a PPC audit we can identify ways in which your ads could be performing better – leading to a higher CTR.

Our PPC Audit includes:

  • Current Keyword Analysis
  • Campaign Structure – Ad groups, match types
  • Identification of New Keywords
  • Negative Keyword Suggestions
  • Ad Structures
  • Optimisation of Headings, Heading 2s & ad copy
  • Ad Extensions
  • Conversion Tracking
  • PPC Competitor Analysis – Paid Keywords, Ads

Hire us to get started on your PPC audit – it is the first step in improving your current campaign.

Find out how with Smarter Digital Marketing

PPC Strategy

After completing your PPC audit we can move forward with creating a PPC strategy that is right for you. Every business is different, this is why, as a PPC Edinburgh management company, we take the time to get to know your business, your competitors and the market your business operates in. In doing this we can collaborate with you to come up with a PPC strategy that will deliver the results you need.

Keyword Research

Keywords are one of, if not the most important aspect of your PPC strategy. The keywords which you target have to be relevant to your website and what you offer, otherwise your ad spend will be wasted, with an incredibly high bounce rate.

As a PPC agency in Edinburgh we will analyse your current use of keywords and assess their relevancy, competition and how many clicks they are receiving. After doing this we will conduct our own research to identify new keywords. We have a number of tools which we can use to do this and may also draw inspiration from your high performing competitors.

We will base our keyword selection on various important aspects including; relevancy, search volumes, CPC and competition. We aim to provide our clients with a variation of keywords and their CPC so depending on your budget we can select the ones that will lead to the highest results.

Not only this but we can identify negative keywords for your ad campaign. Negative keywords are one of the most overlooked but important aspects of any PPC campaign. Negative keywords are a type of keyword that stops your ad from showing up from certain search terms. If you are being found for keywords which are completely irrelevant for you and someone clicks on your ad to discover it is not what they are looking for, then your ad spend has been wasted on that click. As a PPC Edinburgh agency we can ensure that your business isn’t being found for irrelevant terms.

PPC Ad Structure

How you structure ads are one of the most important aspects of PPC campaign management. You want your ads to be as large as possible – to ensure it takes up more space on the search results page. As your PPC agency in Edinburgh, we will ensure that all your ads are well structured and expertly written.

As a professional PPC Edinburgh agency we understand the importance of utilising every space of your ad – from the headings to the extensions which can be used. Ad extensions are a great way to increase your CTR, as your marketing agency in Edinburgh we can ensure every aspect of your ad is performing highly. More than this we make an effort to run a series of test ads, to identify which will produce the best results for your business.

PPC Conversion Tracking

The only clear way to see how your PPC campaign is performing is by setting up conversion tracking. Conversion tracking is a PPC management tool through Google Adwords which allows you to see what happens after a customer clicks on your ad.

If you are paying for clicks, then you should be interested in seeing what you are getting for your money. If you hire us as a PPC Edinburgh management company then we can set up conversion tracking to tell you certain things like; if a customer purchased something, signed an online enquiry form or if they simply downloaded something.

PPC conversion tracking is essential to understanding the success of your ad campaigns – if you are not currently utilising PPC conversion tracking then your ad spend could be wasted.

As a digital agency in Edinburgh we understand the importance of seeing results and without understanding your conversions you are essentially blind in the world of online advertising, let us maximise the effectiveness of your PPC campaign and drive your results forward.

Getting Started with Your PPC Edinburgh Campaign

At Smarter Digital Marketing we believe everything starts with a conversation. If you are interested in hiring us as a digital agency in Edinburgh, contact us today and we can get started on your PPC management as soon as possible.

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