Home > Marketing > Social Media

Social Media

Social Media management and monitoring

Reach out to your audience with WEB 2.0

Social Media Agency in Glasgow & Edinburgh

Create a conversation, listen, and engage your potential customers with social media channels. In turn, this will create trust in the consumer’s mind, increasing the positive perception of your product in their mind.

The more your customers are exposed to your brand through various channels, the more likely they are to respond to your status updates, read information related to your company, and become brand advocates.

Social media Glasgow is now seen as a highly efficient customer service tool as the majority of consumers express their opinions of products and services on-line.

Social media monitoring and management can protect your brand’s values, trust, and loyalty, making it one of the most effective means of digital marketing available.

Social media & pay-per-click advertising in Glasgow

Advance your business’s online brand notability with social media advertising.

These pay-per-click advertising platforms ensure that your campaigns are noticed on the pages of everybody who is deemed by the social media channels as most likely to click through to your campaign.

You can take out a social media advertising campaign no matter what your budget is.

Every business has a varied average cost-per-click for advertising depending on their targets.

Whether you are looking to gain followers, likes, or simply visits to your website, there is a social media advertising channel for your business.

PlatformAdvantagesAverage Cost-Per-Click
Facebook Ads
  • Most widely-used social media application.
  • Wider audience outreach for the cost.
  • Gets your name and brand to more people.
  • Sponsored posts placed on timelines for potentially thousands of people at once.
£0.45
LinkedIn Sponsored Promotions
  • Targeting thousands of professionals in your industry.
  • More specific lead targeting.
  • Advertising options include sponsored updates, mail system promotion, display and text ads for multiple places to show your brand.
£1.39 – £4.88
Twitter Ads
  • Appeal to large groups of mobile users on one of the biggest social media sites/applications.
  • Targeted advertisements available.
  • Promote your website for multiple business needs including website clicks and leads.
Leads: £3.12 Website Clicks: £1.17

Reach millions of people across social media Glasgow platforms

There is more to the internet than just Google. The most visited websites – besides search engines -are social media websites.

Facebook and Twitter boast millions of visitors to their websites on a daily basis, with Twitter being used by 232 million active users and Facebook reaching over 1 billion users.

If you have used social media, you will be well aware of the number of businesses that take advantage of these platforms.

A business that reaches out to customers on a regular basis is more likely to succeed in achieving the sales it desires.

When searching for a company that can be trusted, many people will search for social media companies in Glasgow channels run by the company.
Even if you have set an account up for your business, unattractive posts and irregular updates could put off potential sales.
Keeping your content relevant to your target market is crucial. Your business should always keep the following in mind for social media:
  • Communicating regularly with customers.
  • Regular content updates.
  • News and Article links to website to increase traffic.
Your social media accounts can unlock your chance to reach a far wider audience.
Establish your company as one that understands the importance of modern technology and advances on the internet by working with our Social Media Management Agency in Glasgow.

Make your content reach a global audience

Social media Glasgow has become the internet’s major source of viral media.

As a consequence, a large portion of digital marketing campaigns in glasgow have moved to social media platforms.

Businesses are often using advertisements on social media in the hopes of going viral with their content.

The right idea could potentially see brand exposure to hundreds of thousands of people.

A simple ‘like’ or ‘share’ on Facebook can display to somebody’s friends list which could be anywhere between 100 – 1000 people on average.

Twitter’s retweet system could reach even more people by displaying a user’s retweets to their followers.

Getting your brand recognised is all about having the right content that will help you promote your business through social communications.

At Smarter Digital Marketing, we are able to create and promote your content through your social media accounts.

We understand how effective social media Glasgow can be in attracting customers to your website.

Organically growing your traffic by building a good online reputation across your website and social media pages, alongside implementing SEO across the company website, can help to promote near effortless brand recognition.

Ensure your brand is not being left behind in the next big move for advertising and marketing with social media management services in Glasgow.

The process for managing a social media brand account is straightforward and easy to follow for both the business and the management team.

You could start to see results from day one, though seeing a real social media campaign take off can take a while due to their popularity and the sheer volume of posts being made daily.

The most effective social media marketing campaign strategies in Glasgow will do the following:

  • Use clean, concise branding across the website and all social media platforms to link content together.
  • Facebook and Twitter profiles are the most popular social media platforms available and should be utilised regularly.
  • Keep an open platform for all communication with customers. The popularity of social media is in being able to ‘talk’ to anybody.
  • Create attractive, informative, and thought-provoking content for shares and likes. The more views your posts can get across social media, the better your brand and service exposure.
  • Promote your website content on a regular basis. Status updates and tweets about brand new features, best-sellers, and competitions will keep interest in your brand thriving.
  • Seek shares from brand advocates. Your customers are your best friends in business, so make sure you treat them well and they will serve to be the ones distributing the content you want to have seen across your social media channels.

Communicate with your clients

Social media campaigns in Glasgow open up new doors in terms of online marketing.

What used to be delivered on an almost anonymous basis with faceless emails can now give way to customer service that has evolved to allow companies to have a direct line of communication to and from online communities.

All businesses are now beginning to use social media, and your company could reap similar benefits to thousands of others making their customer base become more involved.

The communication of details and information from your website can be crucial at peak times for companies.

Using Facebook and Twitter has become important for businesses to quickly update customers on current events.

From changing opening and closing times, to unforeseen events, to flash sales; social media offers the complete power of communication.

Unsure how to make the most of social media?

Contact us today to work with Smarter Digital Marketing and drive the best customers and leads to your website.

Enhance your consumers’ experience

Professional social media management and monitoring enhances customer relationships in many ways.

Using web 2.0 is great for managing customer service issues, from dealing with customer complaints to thanking consumers for their brand experience.

Use social media in Glasgow to reach out and engage your target market while recruiting brand advocates along the way.

This means being reactive, developing relationships with your followers and providing unique and interactive content wherever possible.

Why not use the best Social Media Agency in Glasgow & Edinburgh to engage your audience today.

Create Content
Promote Your Posts
Engage With Customers
Better Customer Reputation

Do you have a project in mind? Let’s talk about it

Speak to our dedicated and experienced project managers to begin planning your digital campaign today.