SEO Services Audit

Expert SEO audit to improve your website’s conversion rate

Get in touch with us now for an in-depth search engine optimisation audit which is manually undertaken by our team. This will highlight exactly what you need to do to generate increased online sales and stay within Google’s strict Quality guidelines.

Who we are?

Smarter Digital Marketing are a SEO company in Glasgow consisting of a team of professional SEO experts, website developers, and website designers intent on improving your organic search ranks. We have worked on UK & international client’s websites to perform the technical perspective of their website. Our digital marketing agency specialises in SEO services.

How We Can Help You With SEO Services Glasgow

Performing an SEO audit requires an in-depth look at numerous technical aspects of your website. Our SEO services audit highlights areas of weakness while shedding light on areas which are under performing and we feel could be improved upon.

Optimising the elements of your website which are lacking means you can then begin to increase search visibility across all products/services and generate increased online sales. If you don’t have the time or knowledge, you can contact us now and arrange hire of our expert SEO services Glasgow.

In the previous 12 weeks, Google UK has given us 3,500 sessions, with 37 contact form enquiries and over 60+ phone calls. That’s the equivalent of an enquiry every day.

We aim to provide the best, most comprehensive SEO audits you can buy, at a price your business can afford. We tailor your audit around your specific circumstances. You will receive your report typically within 5 working days of purchase.

Small

-Free
  • Website Quality Review
  • Keyword Research & Analysis
  • Website Analytics Review
  • Content Review
  • Backlink analysis
  • Keyword Position Analysis
  • User Interaction
  • Competitor Analysis *
  • Penalty Analysis **

Medium

£295+ VAT
  • Website Quality Review
  • Keyword Research & Analysis
  • Website Analytics Review
  • Content Review
  • Backlink analysis
  • Keyword Position Analysis
  • User Interaction
  • Competitor Analysis *
  • Penalty Analysis **
  • Review for larger sites ***

Large

£595+ VAT
  • Website Quality Review
  • Keyword Research & Analysis
  • Website Analytics Review
  • Content Review
  • Backlink analysis
  • Keyword Position Analysis
  • User Interaction
  • Competitor Analysis *
  • Penalty Analysis **
  • Review for larger sites ***

We Undertake In-depth Keyword Research

Keywords are how users find your website and how Google identifies the content topics on your website.

Firstly, Google Keyword Planner Tool allows anyone in the world to find out exactly what and how users search on Google. Put simply, this keyword generator tool is what will enable you to find keyword opportunities.

By entering 10+ keywords into the “get ideas” section on this tool you can start to build a keyword list. However, just building a list of keywords is only the first step.

You need to filter this list once you are confident that you have entered as many keyword suggestions as possible. It is actually more about creating a large keyword list which is relevant.

Once you have a relevant filtered list of keywords, you can then begin optimising your website for these searches. Research suggests that you should place your keywords naturally within your content.

However, if you can fit these keywords into your header tags on-page and in bullet-points then your content will be optimised for the relevant keywords.

Your on-page content should always include your keywords and be relevant to the theme of your page.

Our digital marketing & SEO audit services suggests high search volume keywords which we suggest your website’s content should incorporate.

We Will Cross Reference and Analyse Data From a Variety of Sources

Consistent data analysis uncovers keyword opportunities. By using Google Analytics, Search Console (formerly Google Webmaster Tools) and technical SEO analysis, we can begin to better understand the keywords which your website is ranked for.

By cross referencing data from these sources we can paint a much clearer picture.

We Undertake Full Competitor Analysis on 5 websites

If you are not looking closely at what your competition is doing, then you are not going to succeed in generating more website traffic than them. If you can’t learn from your competitors, then you won’t ever beat them.

We take a close look at where your competitors are placed, what they are doing every month, what keywords they are targeting, what type of content they are creating, what kind of links they are building, and how the user experience is designed. We will also crawl your competitor’s websites. By doing this, we can build a better idea of the strategies which your competitors are using.

By closely analysing your competitor’s keywords we can better understand what level of traffic they get and how they position themselves online. We will perform an in-depth analysis of your organic competition and make actionable SEO audit recommendations for you.

We Will Analyse the Technical SEO Issues on Your Website

By implementing a variety of technical SEO techniques such as page title optimisation, meta description optimisation, giving image alt tags a description, formatting your header tags (h1s, h2s, h3s & h4s). Internal links are also a key area of SEO. This enables users to flow and navigate through the website. Within our SEO audit we will highlight internal linking opportunities which will ultimately improve user experience.

Other technical elements of your website – such as sitemap files and robots.txt files – need to be uploaded to your web server in order for Google to crawl your website and read it properly. If you are missing a robots.txt or sitemap.xml file, then this may be one of the reasons why your website does not perform well in search engines. See below for a common example of a non-existent robots.txt file:

We also closely monitor Google Search Console and highlight if there are any structured data issues on your website pages, or your blog.

Within the website audit we recommend any HTML improvements as this is key to improving search visibility.

Not indexed on search engines? Don’t worry, we will highlight exactly how to do this for you within the SEO audit report as well. We make sure that you are indexed on Google, Bing & Yahoo in all countries where you want to sell your products. As you can see in the screenshot below, we receive Google referrals from Mexico, Hong Kong, USA, Europe and the UK.

Are You the Victim of a Manual Action or Google Algorithm Penalty?

You may have been involved with a questionable SEO strategy and tactics previously. If you have broken Google’s quality guidelines you may have been the victim of a penalty. We will highlight any potential issues related to manual actions or Google penalties and provide recommendations on how to recover from this.

We are experts in Google Penalty Recovery and can easily identify exactly why you have a penalty. Once we establish the main cause we can then provide you with suggestions on how to remove this penalty. For more information please see our Guide To Google Penalty Recovery .

We Conduct a Full Website Audit of Your Website’s Meta Descriptions & Page Titles

We will crawl your website and identify areas of weakness. For example, your meta descriptions and page titles should be a certain character length (155 characters long for meta descriptions and 70 characters long for page titles).

We use a SEO spider to crawl your website’s pages.

Within the audit we will make our suggestions on what we would change, if we want to change them.

We Will Analyse Your Website’s Links

Every website on the web is linked to another website. It is the job of a professional search engine optimiser to analyse these and assess whether they are causing your website damage. It is very important to understand Google’s quality guidelines when discussing how links can help and harm your website.

Google Quality Guidelines clearly state:

Google’s guidelines state that SEO companies pay close attention to specific areas this year:

In-depth analysis and full review of your site content/structure.

  • Technical advice on website development: such as web hosting, 301 and 302 redirects, 404 error pages, use of JavaScript.
  • Keyword research and analysis.
  • Search engine optimisation training.
  • High quality content creation.
  • Linking to other websites in your niche.

We Use Industry Standard Tools and Software to Analyse Your Website

By using industry standard software, we are able to quickly understand and analyse your website’s links.

By identifying what level of TRUST and RELEVANCY the websites which link to you have we can then begin to optimise your content to attract high-quality backlinks in your niche.

We also use tools to identify the quality of your backlinks, how much your organic traffic has increased (or decreased) as a percentage and also what type of social signals you have attached to your website.

We Provide You with Reliable SEO Services Reporting

Another main advantage of selecting Smarter Digital Marketing for an SEO Audit report is that we provide you with accurate monthly reporting. By detailing actionable next steps on your report you will always be kept informed and up to date with the SEO campaign direction.

A Professional SEO Services Audit to Increase Your Website’s Revenue

With the help of our SEO services audit. you can increase the rank of your website on Google. Our expert SEO services all fall within Google’s Guidelines. Our expert SEO team will provide a bespoke SEO report which clearly explains exactly how you can generate more traffic and sales from Google, Bing and Yahoo. This SEO audit includes:

  • Page title optimisation.
  • Meta description optimisation.
  • Image descriptions.
  • Response codes (301s, 302s, 404s etc.)
  • On-page elements such as h1s & h2s.
  • Structured data mark-up and breadcrumbs.
  • Content development.
  • Link analysis.
  • Google maps verification and optimisation.
  • Robots.txt & sitemap.xml upload.
  • Google Analytics & Search Console Verification and analysis.
  • Current Google rank reporting.
  • Blog and industry news ideas.
  • Information architecture analysis.
  • SERP snippet analysis.

Within the report there will be various sections that explain why your website does not rank high in search engines.

There will also be a section which highlights keyword research opportunities, back link analysis data, important steps to improve on your website, a full competitor analysis, and content to add to your website pages.

We Help Uncover Content Opportunities.

Our SEO & website audit reports identify high-quality content opportunities will increase the relevancy and popularity of your website providing you target your content specifically to your target market. We can help discover new content linking opportunities and enable you to provide Google with fresh, up to date and unique content for your website visitors. Our full website audit will recommend exactly how to execute your content strategy.

We Help You Build More Relevant Website Traffic

By optimising your website content for your relevant keywords we can start to place your website within Google’s natural listings and get your website found by customers across the world. If you want to build your brand online and generate increased sales, then you need to build more traffic to your website. We can show you strategies which are proven to build relevant website traffic over a short period of time, naturally.

We Will Highlight Pages Which Aren’t Optimised for Your Keywords

We will find the content on your website which is under performing, and come up with a way of maximising the future performance of that content – this is how you generate increased website traffic from Google without breaking their quality guidelines. It may be that your content is not optimised for your relevant keywords, you may have broken links on the page which means Google finds it difficult to read the page properly or that you have no image descriptions.

We Will Help You Build More Relevant Website Traffic

By optimising your website content for your relevant keywords we can start to place your website within Google’s natural listings and get your website found by customers across the world. If you want to build your brand online and generate increased sales, then you need to build more traffic to your website. We can show you strategies which are proven to build relevant website traffic over a short period of time, naturally.

Get Your SEO Audit Report in 7 days.

We believe that we provide a very detailed SEO and website analysis report Within this website audit we will give you all of the data you need to help you create increased sales online through organic search engine listings. We will also include our keyword research, back link analysis information, actionable issues to perform on your website, competitor analysis and keyword optimised text to add to your pages.

Next steps For Your SEO Campaign.

The next step is to implement the website audit recommendations using our SEO services glasgow. You have the option of passing this report to your website developer who can easily follow our suggestions or you can hire us to carry out the work. If you wish to work with us on a SEO project after the audit is complete then we will happily deduct the price of the SEO audit which you have purchased.

Do you have a project in mind? Let’s talk about it

Speak to our dedicated and experienced project managers to begin planning your digital campaign today.