Pay Per Click /Google Adwords
Target your customers via relevant text, display or video advertising.
Google AdWords (PPC Glasgow)
Once you start advertising, your adverts are entered into an ad auction. The more relevant, well-written adverts perform the best in the auction. Usually, this results in a high click-through-rate and increased volume of clicks.
Well written adverts appear prominently on Google’s search results page. Your adverts are rated by Google and assigned a value. How relevant your advert is dependent on how well you have written your advert and how relevant your landing page is to your advert. Google has produced a help section where you can better understand this concept.
We appreciate everyone is a specialist in their own area of work and it can often be overwhelming when an agency starts talking gobbledygook.
That’s why we don’t do it. We aim to provide you with a customised strategy to fit your industry, business, and customers, keeping things simple at all times and the client updated for the duration of the campaign. Contact us today to find out more about our PPC services.
At Smarter Digital Marketing, we place the customer first and try not to talk jargon.
Google Adwords Tips
Always structure your account in a simple, relevant way while ensuring landing pages are well designed. This means including enough information that is useful for any potential visitors in relation to the topic of the page.
The website conversion rate will increase if the correct variables are all satisfied. Ensuring a strong paid advertising strategy takes time and dedication.
Using A/B tests can increase your account’s effectiveness. By testing your adverts against other similar ads you can see what’s going wrong and what is working.
As a digital marketing agency and PPC management service provider in Glasgow, we know finding someone who you can trust can be difficult.
This is why we are happy to meet with you and discuss your requirements – both for free and at your convenience.
We also understand it can be daunting asking someone to undertake selling your products online, but rest assured we are experts when it comes to Google AdWords. If you would like to request a paid advertising review and analysis, then please do not hesitate to contact us.
If you would like to request a paid advertising review and analysis, then please do not hesitate to contact our PPC Glasgow team.
Google Adwords has 5 main benefits
Using paid advertising, in this way, as a supporting strategy with a strong organic (SEO) strategy can really transform businesses’ online performance, often relating from an increase in revenue and orders/sales.PPC “display” advertising, known as “banner” adverts, are shown on sites or the search engine results pages with related content/website who have agreed to show adverts.
This is a great visual way of stimulating your target audience.Bad management can mean you end up spending money you can’t afford, generate lots of website visits but end up with nothing to show for it. Contact our Google AdWords Glasgow team for more advice.
Why PPC is great for getting new customers
Pay per click advertising can generate traffic straight away.
If you spend enough, achieve in the top placement potential customers will see your advert.
When they are searching for the key phrases/keyword terms on which you are biding and you have placed a well-written advert, you will get clicks the second the advert is matched. Read more about how PPC works here.
PPC advertising is also very fast. With Google AdWords businesses can generate qualified traffic within a few minutes of creating and setting up an account. PPC advertising is also nimble: Where natural search engine marketing or other forms of advertising can take weeks or months to achieve any traffic. With
With PPC management you can change your target audience in minutes.
So, by being able to adjust your pay per click campaigns in hours means you can change direction swiftly and effectively. Is our PPC Glasgow service a cost effective option for you? Find out more about our PPC management prices here.
How do you create and manage a strong pay-per-click advertising campaign?
The short answer to this is by paying more attention to conversions, and less to clicks. If you want to stay on budget, you need to track conversions.Examples of conversions might be:
The customer makes a purchase
The customer completes a sales inquiry form
The visitor downloads a file and registers with your business
The visitor signs up for your newsletter
Major search engines such as Google and Bing can provide basic conversion tracking in their platform, however, not for revenue. When it comes to tracking use Google Analytics as it allows you to measure conversions from all sources and also means you can track spend and revenue.
Do you have a project in mind? Let’s talk about it
Speak to our dedicated and experienced project managers to begin planning your digital campaign today.